Advertising in desktop searches

• US 9,213,712 B1
• Filed: 06/24/2013
• Issued: 12/15/2015
• Est. Priority Date: 05/17/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Biro, Ross
• Primary Examiner(s): Somers, Marc
• Application Number:
  US13/925,101
• Time in Patent Office: 904 Days
• Field of Search: 707/736, 707/758, 705/14.4, 705/14.53, 705/14.54, 705/14.66, 705/14.49
• US Class Current: 1/1
• CPC Class Codes: G06F 16/156 Query results presentation
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

In one aspect, a system receives an executable file that includes one or more advertisements and instructions. The system stores the executable file, including the advertisements, on a storage device. The system receives an input to search the storage device using a search facility separate from the executable file. The system generates search results responsive to the input using the search facility. The system executes the instructions included in the executable file to insert at least one advertisement included in the executable file into the search results. The system presents the search results, including the at least one inserted advertisement, to a user.

Claims

1. A method performed by one or more computers, the method comprising:

receiving an executable file that includes one or more advertisements and instructions;

storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers;

receiving an input to search the storage device using a search facility separate from the executable file;

generating search results responsive to the input using the search facility separate from the executable file;

executing the instructions included in the executable file to insert at least one advertisement of the one or more advertisements included in the executable file into the search results; and

presenting the search results, including the at least one inserted advertisement, to a user.

2. The method of claim 1, wherein the one or more advertisements comprise text including key words, and the at least one inserted advertisement is presented at or near a top of the search results.

3. The method of claim 1, further comprising:

including the stored executable file in an index database of content of the storage device.

4. The method of claim 1, wherein storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers comprises:

storing the executable file among installation files for an application to be installed on the one or more computers.

5. The method of claim 1, wherein storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers comprises:

storing the executable file in a hidden folder on the storage device.

6. The method of claim 1, wherein receiving an executable file including one or more advertisements and instructions comprises:

receiving the executable file including the one or more advertisements and the instructions through a packet-switched network.

7. The method of claim 1, wherein receiving an executable file including one or more advertisements and instructions comprises:

receiving the executable file including the one or more advertisements as an attachment to an electronic mail.

8. A non-transitory computer storage medium encoded with instructions that when executed by a data processing device cause the data processing device to perform operations comprising:

receiving an executable file that includes one or more advertisements and instructions;

storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers;

receiving an input to search the storage device using a search facility separate from the executable file;

generating search results responsive to the input using the search facility separate from the executable file;

executing the instructions included in the executable file to insert at least one advertisement of the one or more advertisements included in the executable file into the search results; and

presenting the search results, including the at least one inserted advertisement, to a user.

9. The non-transitory computer storage medium of claim 8, wherein the one or more advertisements comprise text including key words, and the at least one inserted advertisement is presented at or near a top of the search results.

10. The non-transitory computer storage medium of claim 8, the operations further comprising:

including the stored executable file in an index database of content of the storage device.

11. The non-transitory computer storage medium of claim 8, wherein storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers comprises:

storing the executable file among installation files for an application to be installed on the one or more computers.

12. The non-transitory computer storage medium of claim 8, wherein storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers comprises:

storing the executable file in a hidden folder on the storage device.

13. The non-transitory computer storage medium of claim 8, wherein receiving an executable file including one or more advertisements and instructions comprises:

receiving the executable file including the one or more advertisements and the instructions through a packet-switched network.

14. The non-transitory computer storage medium of claim 8, wherein receiving an executable file including one or more advertisements and instructions comprises:

receiving the executable file including the one or more advertisements as an attachment to an electronic mail.

15. A system, comprising:

a data processing apparatus; and

a non-transitory computer storage medium encoded with instructions that when executed by the data processing apparatus cause the data processing apparatus to perform operations comprising;

receiving an executable file that includes one or more advertisements and instructions;

storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers;

receiving an input to search the storage device using a search facility separate from the executable file;

generating search results responsive to the input using the search facility separate from the executable file;

executing the instructions included in the executable file to insert at least one advertisement of the one or more advertisements included in the executable file into the search results; and

presenting the search results, including the at least one inserted advertisement, to a user.

16. The system of claim 15, wherein the one or more advertisements comprise text including key words, and the at least one inserted advertisement is presented at or near a top of the search results.

17. The system of claim 15, the operations further comprising:

including the stored executable file in an index database of content of the storage device.

18. The system of claim 15, wherein storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers comprises:

storing the executable file among installation files for an application to be installed on the one or more computers.

19. The system of claim 15, wherein storing the executable file, including the one or more advertisements, on a storage device operatively coupled to the one or more computers comprises:

storing the executable file in a hidden folder on the storage device.

20. The system of claim 15, wherein receiving an executable file including one or more advertisements and instructions comprises:

receiving the executable file including the one or more advertisements and the instructions through a packet-switched network.

21. The system of claim 15, wherein receiving an executable file including one or more advertisements and instructions comprises:

receiving the executable file including the one or more advertisements as an attachment to an electronic mail.