Methods and apparatus to share online media impressions data
First Claim
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1. A method, comprising:
- determining, by executing an instruction with a processor of an audience measurement entity, whether a first request includes a first cookie, the first request identifying media provided to a client device;
when the first request does not include the first cookie, generating the first cookie by executing an instruction with the processor of the audience measurement entity;
sending, from the processor of the audience measurement entity, a response to the first request, the response including an identification of the first cookie used by the audience measurement entity and an indication of a database proprietor;
receiving, by executing an instruction with the processor of the audience measurement entity, a mapping of the first cookie to a second cookie used by the database proprietor and demographic information associated with the second cookie by the database proprietor; and
associating, by executing an instruction with the processor of the audience measurement entity, the second cookie and the demographic information with an impression of the media.
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Abstract
Methods and apparatus to share online media impression data are disclosed. An example method includes sending a response to a request, the response including an identification of a first cookie used by an audience measurement entity and an indication of a database proprietor, and receiving a mapping of the first cookie to a second cookie used by the database proprietor and demographic information associated with the second cookie by the database proprietor.
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Citations
34 Claims
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1. A method, comprising:
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determining, by executing an instruction with a processor of an audience measurement entity, whether a first request includes a first cookie, the first request identifying media provided to a client device; when the first request does not include the first cookie, generating the first cookie by executing an instruction with the processor of the audience measurement entity; sending, from the processor of the audience measurement entity, a response to the first request, the response including an identification of the first cookie used by the audience measurement entity and an indication of a database proprietor; receiving, by executing an instruction with the processor of the audience measurement entity, a mapping of the first cookie to a second cookie used by the database proprietor and demographic information associated with the second cookie by the database proprietor; and associating, by executing an instruction with the processor of the audience measurement entity, the second cookie and the demographic information with an impression of the media. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus, comprising:
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a re-director to determine whether a first request includes a first cookie and to send a response to the first request, the first request identifying media provided to a client device, the response including an identification of the first cookie used by an audience measurement entity and an indication of a database proprietor; a cookie generator to generate the first cookie when the first request does not include the first cookie; a communication interface to receive a mapping of the first cookie to a second cookie used by the database proprietor and demographic information associated with the second cookie by the database proprietor; and an audience measurement server to associate the second cookie and the demographic information with an impression of the media. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A computer readable storage medium comprising computer readable instructions which, when executed, cause a processor at an audience measurement entity to at least:
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determine whether a first request includes a first cookie, the first request identifying media provided to a client device; when the first request does not include the first cookie, generate the first cookie; send a response to the first request, the response including an identification of the first cookie used by an audience measurement entity and an indication of a database proprietor; store a mapping of the first cookie to a second cookie used by the database proprietor and received from the database proprietor and to store demographic information associated with the second cookie and received from the database proprietor; and associate, at the audience measurement entity, the second cookie and the demographic information with an impression of the media. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A method, comprising:
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receiving, by executing an instruction with a processor of an audience measurement entity, a first request from a client device, the first request identifying first media provided to the client device; determining, by executing an instruction with the processor of the audience measurement entity, whether the first request includes an audience measurement entity cookie; when the first request does not include the audience measurement entity cookie, generating, by executing an instruction with the processor of the audience measurement entity, the audience measurement entity cookie and associating the audience measurement entity cookie with the client device; sending, from the processor of the audience measurement entity, a first response to the first request, the first response including the audience measurement entity cookie and including a uniform resource locator, the uniform resource locator including an indication of a first database proprietor and an identifier of the audience measurement entity cookie; and storing, at the audience measurement entity, a first mapping of the audience measurement entity cookie to a second cookie used by the first database proprietor in response to receiving the first mapping after the sending of the first response. - View Dependent Claims (21, 22, 23, 24)
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25. An apparatus, comprising:
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a communications interface to; receive a first request from a client device, the first request identifying first media provided to the client device; and send a first response to the first request, the first response including an audience measurement cookie and including a uniform resource locator, the uniform resource locator including an indication of a first database proprietor and an identifier of the audience measurement entity cookie; a cookie generator to determine whether the first request includes the audience measurement entity cookie and, when the first request does not include the audience measurement entity cookie, to generate the audience measurement entity cookie and associate the audience measurement entity cookie with the client device; and a storage device to store a first mapping of the audience measurement entity cookie to a second cookie used by the first database proprietor in response to receiving the first mapping after the communications interface sends the first response. - View Dependent Claims (26, 27, 28, 29)
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30. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a processor at an audience measurement entity to at least:
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access a first request from a client device, the first request identifying first media provided to the client device; determine whether the first request includes a first cookie; when the first request does not include the first cookie, generate a second cookie and associate the second cookie with the client device; send a first response to the first request, the first response including the first cookie or the second cookie and also including a uniform resource locator that includes an indication of a first database proprietor and an identifier of the first cookie or the second cookie; and store a first mapping of the first cookie or the second cookie to a third cookie used by the first database proprietor in response to receiving the first mapping after the sending of the first response. - View Dependent Claims (31, 32, 33, 34)
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Specification