Apparatus and method for objectively determining human response to media
First Claim
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1. A method comprising:
- applying, using a processor, a first adjustment factor to first data gathered from a subject exposed to a stimulus to form first adjusted data;
applying, using the processor, a second adjustment factor to the first data to form second adjusted data;
applying, using the processor, a third adjustment factor to second data gathered from the subject to form third adjusted data;
applying, using the processor, a fourth adjustment factor to the second data to form fourth adjusted data;
calculating, using the processor, a sum based on the first adjusted data, the second adjusted data, the third adjusted data, and the fourth adjusted data;
determining, using the processor, a mental state of the subject based on the sum; and
adjusting, using the processor, at least one of the first adjustment factor, the second adjustment factor, the third adjustment factor, or the fourth adjustment factor based on a characteristic of at least one of the first data or the second data.
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Abstract
An exemplary embodiment providing one or more improvements includes a media analysis apparatus and method in which human mental response to media is objectively determined.
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Citations
64 Claims
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1. A method comprising:
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applying, using a processor, a first adjustment factor to first data gathered from a subject exposed to a stimulus to form first adjusted data; applying, using the processor, a second adjustment factor to the first data to form second adjusted data; applying, using the processor, a third adjustment factor to second data gathered from the subject to form third adjusted data; applying, using the processor, a fourth adjustment factor to the second data to form fourth adjusted data; calculating, using the processor, a sum based on the first adjusted data, the second adjusted data, the third adjusted data, and the fourth adjusted data; determining, using the processor, a mental state of the subject based on the sum; and adjusting, using the processor, at least one of the first adjustment factor, the second adjustment factor, the third adjustment factor, or the fourth adjustment factor based on a characteristic of at least one of the first data or the second data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A system comprising:
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a memory including machine readable instructions; and a processor to execute the instructions to analyze first data and second data gathered from a subject exposed to a stimulus by; applying a first adjustment factor to the first data to form first adjusted data; applying a second adjustment factor to the first data to form second adjusted data; applying a third adjustment factor to second data gathered from the subject to form third adjusted data; applying a fourth adjustment factor to the second data to form fourth adjusted data; and calculating a sum based on the first adjusted data, the second adjusted data, the third adjusted data, and the fourth adjusted data; the instructions to cause the processor to determine a mental state of the subject based on the sum, and to adjust at least one of the first adjustment factor, the second adjustment factor, the third adjustment factor, or the fourth adjustment factor based on a characteristic of at least one of the first data or the second data. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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47. A tangible machine readable storage medium comprising instructions which, when executed, cause a machine to at least:
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apply a first adjustment factor to first data gathered from a subject exposed to a stimulus to form first adjusted data; apply a second adjustment factor to the first data to form second adjusted data; apply a third adjustment factor to second data gathered from the subject to form third adjusted data; apply a fourth adjustment factor to the second data to form fourth adjusted data; calculate a sum based on the first adjusted data, the second adjusted data, the third adjusted data, and the fourth adjusted data; determine a mental state of the subject based on the sum; and adjust at least one of the first adjustment factor, the second adjustment factor, the third adjustment factor, or the fourth adjustment factor based on a characteristic of at least one of the first data or the second data. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64)
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Specification