Content presentation analysis

• US 9,223,830 B1
• Filed: 10/26/2012
• Issued: 12/29/2015
• Est. Priority Date: 10/26/2012
• Status: Active Grant

• Current Assignee: Audible Incorporated (Amazon.com, Inc.)
• Original Assignee: Audible Incorporated (Amazon.com, Inc.)
• Inventors: Dzik, Steven Charles
• Primary Examiner(s): Augustine, Nicholas
• Application Number:
  US13/662,306
• Time in Patent Office: 1,159 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A presentation analysis service may obtain presentation information from one or more computing devices that are presenting the item of content. The presentation information may be used to generate recommendations to be provided to a user that is consuming the item of content and/or to a provider of items of content. Further, the presentation information may be used to adapt a presentation of the item of content.

Claims

1. A system for presentation analysis, the system comprising:

a computing device configured to;

obtain, from each user computing device of a plurality of user computing devices, presentation information indicating which of a plurality of portions of an electronic book have been presented by the user computing device, and further indicating, for each portion of the plurality of portions, a timing of presentation of each portion by the user computing device;

aggregate the presentation information from each user computing device to generate aggregate presentation information;

determine, from the aggregate presentation information, a presentation metric for each portion of the plurality of portions, wherein the presentation metric provides information relating to a timing of presentation of each portion of the electronic book on each of the plurality of user computing devices;

identify at least one portion of the plurality of portions of the electronic book that is associated with a presentation metric that satisfies a threshold value;

generate a recommendation pertaining to the at least one portion of the electronic book that is associated with the presentation metric that satisfies the threshold value; and

provide the recommendation to a provider of the electronic book; and

an electronic data store in communication with the computing device, wherein the electronic data store is configured to store the aggregate presentation information.

2. The system of claim 1, wherein the recommendation comprises a recommendation to abridge the at least one portion of the electronic book.

3. The system of claim 1, wherein:

the at least one portion of the electronic book comprises a referent; and

the recommendation comprises a recommendation to provide another item of content pertaining to the referent.

4. The system of claim 3, wherein the referent comprises at least one of a character, event, setting, or mood.

5. The system of claim 1, wherein the computing device is further configured to cause a graphical display of the aggregate presentation information.

32. The system of claim 1, wherein the timing of presentation of each portion of the electronic book indicates at least one portion of the electronic book that was not output by the user computing device.

33. The system of claim 1, wherein the timing of presentation of individual portions of the electronic book indicates at least one of a time period in which the individual portion was output by a user computing device, a percentage of the individual portion output by a user computing device, a number of times the individual portion was output by a user computing device, or a speed at which the individual portion was output on by a user computing device.

34. The system of claim 1, wherein the presentation metric identifies at least one of a percentage of the plurality of user computing devices that output the entirety of the at least one portion, a percentage of the plurality of user computing devices that did not output any of the at least one portion, a percentage of the plurality of user computing devices that output the at least one portion multiple times, an average speed at which the at least one portion was output by the plurality of user computing devices, or an average length of presentation session during output of the at least one portion by the plurality of user computing devices.

6. A computer-implemented method for presentation analysis, the computer-implemented method comprising:

as implemented by one or more computing devices configured with specific computer-executable instructions,

obtaining, from each user computing device of a plurality of user computing devices, presentation information for an item of content, the presentation information indicating one or more positions within the item of content and a timing of presentation of each of the one or more positions by the user computing device;

aggregating the presentation information from each user computing device to generate aggregate presentation information;

determining, from the aggregate presentation information, a presentation metric for each portion of a plurality of portions of the item of content, wherein the presentation metric provides information relating to a timing of presentation of each portion of the item of content on each of the plurality of user computing devices;

identifying at least one portion of the plurality of portions of the item of content that is associated with a presentation metric that satisfies a threshold value;

generating a recommendation pertaining to the at least one portion of the item of content that is associated with the presentation metric that satisfies the threshold value; and

providing the recommendation to a provider of the item of content.

7. The computer-implemented method of claim 6, wherein the aggregate presentation information indicates how many of the plurality of user computing devices did not present the at least one portion of the item of content.

8. The computer-implemented method of claim 7 further comprising determining that at least a threshold percentage of the plurality of user computing devices did not present the at least one portion of the item of content, wherein the recommendation comprises a recommendation to generate an abridged item of content that does not include the at least one portion of the item of content.

9. The computer-implemented method of claim 8, wherein:

the item of content is embodied in a first medium;

the recommendation to generate the abridged item of content further comprises a recommendation to generate the abridged item of content in a second medium; and

the first medium and the second medium are different media.

10. The computer-implemented method of claim 9, wherein the first medium is a medium that comprises textual content and the second medium is a medium that comprises audio content.

11. The computer-implemented method of claim 6, wherein the aggregate presentation information indicates how many of the plurality of user computing devices presented the at least one portion of the item of content more than once.

12. The computer-implemented method of claim 11 further comprising identifying a referent present in the at least one portion of the item of content, wherein the recommendation comprises a recommendation to provide another item of content pertaining to the referent.

13. The computer-implemented method of claim 6, wherein the at least one portion of the item of content is identified based at least in part on user input.

14. The computer-implemented method of claim 6, wherein the at least one portion of the item of content is identified automatically.

15. The computer-implemented method of claim 6, wherein the item of content comprises an electronic book.

16. The computer-implemented method of claim 15, wherein:

the aggregate presentation information comprises an average reading time associated with the electronic book; and

the recommendation includes an indication of the average reading time associated with the electronic book.

17. The computer-implemented method of claim 16 further comprising providing the recommendation to a user computing device.

18. A non-transitory computer-readable medium having a computer-executable module that, when executed by a computing system, causes the computing system to:

determine presentation information associated with a presentation of a first item of content by a user computing device, wherein the presentation information indicates one or more positions within the first item of content and a timing of presentation of each of the one or more positions by the user computing device;

determine, from the presentation information, a presentation metric for each portion of a plurality of portions of the first item of content, wherein the presentation metric provides information relating to a timing of presentation of each portion of the item of content on the user computing device;

identify at least one portion of the plurality of portions of the first item of content that is associated with a presentation metric that satisfies a threshold value;

identify a second item of content associated with the at least one portion of the first item of content;

generate a recommendation pertaining to the second item of content; and

output the recommendation for presentation to a user of the user computing device.

19. The non-transitory computer-readable medium of claim 18, wherein the presentation information indicates that the at least one portion of the first item of content was presented more than once by the user computing device.

20. The non-transitory computer-readable medium of claim 19, wherein:

the computer-executable module further causes the computing system to identify a referent in the at least one portion of the first item of content; and

the second item of content comprises the referent.

21. The non-transitory computer-readable medium of claim 19, wherein the computer-executable module further causes the computing system to:

determine a difficulty level of the at least one portion of the first item of content;

determine a difficulty level of the second item of content; and

wherein the second item of content has a lower difficulty level than the at least one portion of the first item of content.

22. The non-transitory computer-readable medium of claim 18, wherein:

the computer-executable module is further configured to obtain aggregate presentation information pertaining to the second item of content; and

the aggregate presentation information pertaining to the second item of content indicates that a least a threshold percentage of users of the second item of content completed the second item of content.

23. The non-transitory computer-readable medium of claim 18, wherein the presentation information indicates that at least a threshold percentage of the first item of content was presented by the user computing device.

24. The non-transitory computer-readable medium of claim 23, wherein:

the computer-executable module further causes the computing system to obtain aggregate presentation information pertaining to the first item of content and the second item of content; and

the aggregate presentation information indicates that at least a threshold percentage of users who completed the first item of content also completed the second item of content.

25. The non-transitory computer-readable medium of claim 18, wherein the first item of content and the second item of content are companion items of content.

26. A system for presentation analysis, the system comprising:

an electronic data store configured to store a first item of content; and

a computing device in communication with the electronic data store, the computing device configured to;

provide a presentation of the first item of content;

determine presentation information indicating one or more positions within the first item of content output by the computing device, and a timing of presentation of each of the one or more positions by the user computing device;

determine, from the presentation information, a presentation metric for each portion of a plurality of portions of the first item of content, wherein the presentation metric provides information relating to a timing of presentation of each portion of the item of content on the user computing device;

identify at least one portion of the plurality of portions of the first item of content that is associated with a presentation metric that satisfies a threshold value;

generate a recommendation pertaining to the at least one portion of the first item of content that is associated with the presentation metric that satisfies the threshold value; and

output the recommendation for presentation to a user.

27. The system of claim 26, wherein the recommendation pertains to a second item of content associated with the at least one portion of the first item of content.

28. The system of claim 27, wherein the computing device is further configured to determine that the at least one portion of the first item of content includes coarse language, and wherein the second item of content does not include coarse language.

29. The system of claim 27, wherein:

the electronic data store is further configured to store presentation information pertaining to a third item of content; and

the recommendation pertaining to the second item of content is further based at least in part on the presentation information pertaining to the third item of content.

30. The system of claim 26, wherein:

the presentation information indicates that presentation was provided for a percentage of the first item of content; and

the percentage for which the presentation was provided does not satisfy a threshold percentage.

31. The system of claim 30, wherein:

the recommendation indicates that a user of the first item of content may obtain an allocation of a credit; and

the computing device is further configured to obtain the allocation of the credit.