Method and apparatus for presenting content in response to user inputs using dynamic intelligent profiling

• US 9,224,157 B2
• Filed: 12/12/2013
• Issued: 12/29/2015
• Est. Priority Date: 03/03/2011
• Status: Active Grant

• Current Assignee: Life in Mobile Innovations, Inc.
• Original Assignee: Life in Mobile Innovations, Inc.
• Inventors: Lim, John W., Packes, John M. Jr.
• Primary Examiner(s): Kim, Ahshik
• Application Number:
  US14/104,755
• Publication Number:
  US 20140229251A1
• Time in Patent Office: 747 Days
• Field of Search: 235/379, 235/380, 235/375
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9554 by using bar codes
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Different users may receive different information in response to a selection of the same link that is displayed on a website, mobile site or in the real world. The content delivered to a particular user may be dependent on the time of the selection, the geographic location of the user, a weather condition at the geographical location, personal information associated with the user, a number of previous selections of the link by prior individuals, and any combination of the these or other variables, which may be determined by an originator of the link or another party. Dynamic intelligent profiling platforms may be established for determining content or destinations to be presented to customer devices interacting with any of a variety of touchpoints, based on the real-world conditions of each customer.

Claims

1. A method performed by a computer server system in communication with remote computing devices over a communication network, comprising:

establishing a web site on the communication network for responding to interaction between consumers and a touchpoint;

storing, in an electronic memory, a plurality of separate content in a computer-readable format, the content comprising at least one of text, audio data and visual data;

storing, in the electronic memory, at least one rule for selecting a content from the plurality of separate content, the at least one rule dependent on a geographic locations, times at the geographic locations, and weather conditions at the geographic locations, which are determined in response to indications of inputs received from computing devices of users over the communication network;

receiving, at the web site from a computing device of a user via the communication network, an indication of an interaction with a touchpoint by a device of a user;

in response to the indication, determining a geographic location of the device, a time at the geographic location of the device, and a weather condition at the geographic location of the device;

selecting first content from the plurality of separate content based on the at least one rule, the geographic location of the device, the time at the geographic location of the device, and the weather condition at the geographic location; and

transmitting the first content to the computing device of the user.

2. The method of claim 1, wherein the communications network comprises a wireless communications network and the device of the user comprises a transmitter and a receiver for communicating over the wireless communications network.

3. The method of claim 1, wherein the computing device comprises a global positioning system (GPS) for determining the geographic location of the device of the user, and the device transmits the geographic location with the indication.

4. The method of claim 1, wherein the device of the user comprises a camera, including at least one of a still camera and a video camera, for imaging the touchpoint.

5. The method of claim 4, wherein the indication includes information that was decoded by the device of the user from a scan of a code by the camera.

6. The method of claim 5, wherein the code comprises at least one of:

a one-dimensional barcode, a two-dimensional barcode, a quick response (QR) code, a dataform, a dataglyph, alphanumeric text, a photographic image, a product package, a marketing collateral and a symbology.

7. The method of claim 4, wherein the indication is a photographic image, said receiving further comprising:

receiving the photographic image as the indication, determining a feature in the image using image recognition software, and the geographic data of the user is determined from the feature.

8. The method of claim 1, wherein the communications network comprises at least one of:

a data communications network, a computer network, a cellular telephone network, a cellular data network and a wireless network.

9. The method of claim 1, wherein said at least one rule is dependent on additional data including a number of similar inputs received from other users.

10. The method of claim 1, wherein the touchpoint includes at least one of:

a hardlink code, a Quick Response (QR) code, a Uniform Resource Locator (URL), an input to a search engine, a visit to a social media site, a product packaging, a visual print media, audio data, visual data, and audio-visual data.

11. The method of claim 1, wherein the at least one rule corresponds to a scenario established by an administrator of the web site.

12. The method of claim 1, wherein the web site is enabled for interaction with mobile computing devices of users.

13. The method of claim 1, wherein the weather condition at the geographical location of the user is determined by referencing a weather site on the computer network.

14. The method of claim 1, the first content comprises a re-direction of the device of a user to a second web site.

15. A method performed by a computer server system in communication with remote computing devices over a communication network, comprising:

establish a web site on the communication network;

storing a plurality of separate content for selective transmission to devices of users;

storing a rule for selecting content from the plurality of separate content, the rule dependent on a geographic location, a time at the geographic location, and a weather condition at the geographic location, which are determined in response to indications of customer interactions with touchpoints using communication devices;

receiving, from a first customer device, a first indication of a first interaction with a touchpoint;

determining, in response to the first indication, first data including a first geographic location of the first customer device, the time of the first indication, and a current weather condition at the first geographic location;

selecting first content from the plurality of separate content based on at least a portion of the first data and the rule;

transmitting the first content to the first customer device in accordance with the rule;

receiving, from a second customer device, a second indication of a second interaction with the touchpoint;

determine, in response to the second indication, second data that includes a second geographic location of the second customer device, a time of the second indication, and a weather condition at the second geographic location;

selecting second content from the plurality of separate content based on at least a portion of the second data and the rule; and

transmitting the second content to the second customer device in accordance with the rule.

16. The method of claim 15, further comprising:

receiving, from a third customer device, a third indication of a third interaction with the touchpoint;

determine, in response to the third indication, third data that includes the third geographic location of the third customer device, the time of the third indication, and a current weather condition at the third geographic location;

select the first content from the plurality of separate content based on at least a portion of the third data and the rule; and

transmitting the first content to the third customer device.

17. The method of claim 15, wherein at least one of the first content, the second content and the third content comprise a redirection to a second web site.

18. A method for dynamically presenting content to users of a web site:

presenting a touchpoint to users on the web site;

receiving a first interaction with the touchpoint from a first user device;

determining a location of the first user device, a time at the location and a weather condition at the location;

determine first content based on the location, date and time of the first user;

presenting the first content to the first user in response to the first interaction;

receiving a second interaction with the touchpoint from a second user device;

determining a location of the second user device, a time at the location of the second user device and a weather condition at the location of the second user device;

determining a redirection to a second web site based on the location, date and time of the second user device; and

re-directing the second user device to the second web site in response to the second interaction with the touchpoint.

19. The method of claim 18, wherein the touchpoint comprises a URL.

20. The method of claim 19, wherein the touchpoint comprises a search submitted to a search engine by the first user device and the second user device.