Distributed content exchange and presentation system

• US 9,224,159 B2
• Filed: 07/25/2013
• Issued: 12/29/2015
• Est. Priority Date: 03/23/2004
• Status: Active Grant

• Current Assignee: Douglas Ashbaugh
• Original Assignee: Douglas Ashbaugh
• Inventors: Ashbaugh, Douglas L.
• Primary Examiner(s): VANDERHORST, MARIA VICTORIA
• Assistant Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US13/951,453
• Publication Number:
  US 20140089109A1
• Time in Patent Office: 887 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An Internet-oriented advertising exchange controller presents website content in a plurality of frames as well as support search criteria and other flexible forms of inventory formatting and delivery. Applications include Internet protocol request coordination or relay, cooperative frame based or interstitial advertising, and support for a local search or dataless metasearch system. The controller operates in a cookieless environment, has logic to protect advertiser'"'"'s investment from AutoSurf equivalent systems, and protects against other inappropriate stimuli including denial of service or IP blast attacks.

As such, an advertiser'"'"'s credits are affected only by human stimuli. Communication with and among exchange controllers for sharing or delivering information about inventory occurs by a number of protocols with optional encryption. The controller provides a foundation for a robust, advertiser protective, web based advertising and network search system with economic support by use of unstoppable framesets, and ultimately frame-based advertising and presentation methods.

Claims

1. A method for sending secondary content via the Internet or an equivalent private network on a receptive rendering device in conjunction with requested content, comprising:

in response to a request to display said requested content, delivering a data stream to the receptive rendering device therein dividing a display area on said receptive rendering device into a plurality of data containers;

the data stream including information, which when consumed by the receptive rendering device, causes the receptive rendering device to retrieve the requested content from a content server for requested content and displaying said requested content in a first one of said data containers; and

the data stream including information, which when consumed by the receptive rendering device, causes the receptive rendering device to retrieve the secondary content from secondary content server that is different than the content server for the requested content, and display said secondary content in a second one of said data containers, and causes only the secondary content to be displayed in the second one of the data containers.

2. The method of claim 1, further comprising assigning a first name to the first one of the data containers and assigning a second name to the second one of the data containers, the first name including a first randomly generated number and the second name including a second randomly generated number.

3. The method of claim 1, further comprising:

sending instructions for generating the data stream from a metasearch engine, with instructions redirecting the receptive rendering device to at least one exchange server for the requested content for the first one of the data containers and the secondary content for the second one of the data containers, which, via instructions sent by the at least one exchange server, causes the requested content to be retrieved from the requested content server and causes the secondary content to be retrieved from the secondary content server.

4. The method of claim 1, wherein said receptive rendering device is an Hypertext Markup Language (HTML), or Extensible Hypertext Markup Language (XHMTL), or Extensible Markup Language (XML) presentation descriptive language capable rendering device that has a display area and supports rendering of web documents containing language equivalent data and tags.

5. The method of claim 1, wherein

said secondary content server is associated with an Internet Protocol (IP) address, which is determined, by Dynamic Name System (DNS) resolution of respective unique, symbolic, domain name on the network.

6. The method of claim 1 wherein said display area is divided into three data containers, in which said requested content is displayed in the first one of said three data containers, said secondary content is displayed in the second one of said three data containers, and a third one of said three data containers displays one or more navigation elements that enable a user to selectively display the requested content that is in the first one of the data containers and the secondary content that is in the second one of the data containers.

17. The method of claim 1, wherein a region for an address of the data container only contains Uniform Resource Locators (URLs) of an exchange server;

wherein the executable code of the data stream does not contain URLs that are directly associated with the content server and the secondary content server.

18. The method of claim 6, wherein the third one of the data containers that displays the navigation includes control buttons or hypertext Links, which when selected, by the user, cause the requested content of the first one of the data containers or the secondary content of the second one of the data containers to appear in a separate window.

19. The method of claim 6, wherein the third one of the data containers that displays the navigation includes control buttons or hypertext links, which when clicked by the user, cause the requested content of the first one of the data containers and the secondary content of the second one of the data containers to replace content in an overall window of the receptive, rendering device, depending on which control button or which hypertext link is clicked.

20. The method of claim 1, farther comprising:

giving a first name to the first one of the data containers and giving a second name to the second one of the data containers, the first name including a first randomly generated number and the second name including a second randomly generated number;

wherein the first name further includes a portion that is not random, wherein the second name further includes a portion that is not random.

24. The method of claim 1, wherein the display area of the browser on the receptive rendering device includes only one display area within which the plurality of data containers are located.

7. A system comprising:

a processor that is accessible via a network, and

non-transitory computer memory that retains data and metadata about websites and the websites respective owner-advertisers, the non-transitory computer memory storing one or more machine instructions, which when invoked, cause the system to generate a response to a stimulus that includes a request for desired information about said web sites and the websites respective owner-advertisers;

wherein the one or more machine instructions, when implemented, cause said system to generate the response information by at least

generating said response information in the form of a document, including at least data defining a plurality of data containers to be rendered within a display area of a browser of the requesting device, the plurality of data containers being visually distinct from any borders of the browsers window;

causing the requesting device to retrieve requested content from a content server for requested content and to retrieve secondary content from a secondary content server that is different than the content server for the requested content, which are accessible via the Internet; and

causing the requesting device to display said secondary content within one of the plurality of data containers, the one of the plurality of data containers that displays the secondary content only displaying the secondary content.

8. The system of claim 7, comprising:

an exchange controller, which

sends information redirecting the requesting device to send the requests for the requested content to the content server for the requested content and

sends information redirecting the requesting device to send the request for secondary content to the secondary content server, and

a metasearch engine, which sends a data stream including at least data defining the plurality of data containers to be rendered within the requesting device'"'"'s display area,

the metasearch engine sends instructions redirecting the requesting device to at least the exchange controller for the requested content and the secondary content.

9. The system of claim 7, the system comprising an exchange controller, wherein the exchange controller comprises a computer readable medium storing instructions for causing stimuli to be redirected via transmission to an alternate exchange controller when appropriate content based on the stimuli received is not found on the exchange controller.

10. The system of claim 7, the system comprising an exchange controller, wherein the exchange controller comprises a computer readable medium storing instructions for blocking stimuli that stimulates the system at a rate greater than a predetermined threshold.

11. The system of claim 7, the system comprising an exchange controller, wherein the exchange controller comprises a computer readable medium storing instructions for preventing a charging of, or deduction of credits of, an advertiser cites having received a request containing proper credentials.

12. The system of claim 11 whereby proper credentials are provided when a root source of stimuli is indicated to be a human being.

13. The system of claim 11,

wherein said exchange controller allows fir redefinition of search result output and layout by use of digest and processing of local or remote input control files to vary the type and quantity of ads presented as well as overall cosmetic details of the presentation;

and

wherein said input control files and all related document templates for search response presentation data being located on any network resource domain and referenced by use of a standard URL that is digested by the exchange controller thus allowing a third party to significantly and independently reprogram and customize the end-user search interface or search results presented.

14. The system of claim 7, the system comprising an exchange controller, wherein said exchange controller contains a secondary content distribution algorithm that operates in a time based reverse order of last secondary content presented when making a selection for secondary content for next presentation and thereby ensures that all secondary content inventory are eventually displayed.

15. The system of claim 7, the system comprising an exchange controller, wherein said exchange controller has an ability to eliminate redundant simultaneous displays of duplicated affiliate websites that are associated with the secondary content, by storing a normalized base domain name, or form thereof, for each website in a separate field of a lookup table for later processing whereby a solution set for secondary content to be presented is expected to contain distinctly unique normalized base domain names and thus causes unique secondary content to be presented within an overall solution dataset.

16. The system of claim 7, farther containing instructions enabling an ability to

append arguments representing end-user related human characteristics and environmental control information to the URLs of secondary content while formatting the secondary content for the purpose of allowing providers of the secondary content to enhance end-user experience.

23. The system of claim 7, further comprising a first controller and a plurality of exchange controllers,

wherein the first controller sends requests for the requested content to one of the plurality of exchange controllers, and the one of the plurality of exchange controllers further causes the requested content to be obtained from the content server for the requested content;

and

at least one of the plurality of exchange controllers further causes the secondary content to be obtained from the secondary content server.

21. A method for presenting advertising information on a device in conjunction with requested data, the method comprising the following steps:

in response to a request to display said requested data, a server having a processor and an interface to a network, sending information causing a dividing of a display area browser on said device into a plurality of regions;

retrieving, by the server, the requested data from a network resource and sending information causing the displaying on said device of said requested data in one of said plurality of regions, intended for displaying content, to form a content region; and

retrieving, by the server, advertising from an advertising server and sending information causing the displaying of said advertising in another one of said plurality of regions, intended for displaying advertising, to form an advertising region; and

sending, by the server, information causing the filling of yet another one of said plurality of regions, intended for navigation, with navigation tools that are displayed, on the device, to form a navigation region that is different from the advertising region and content region, by default the navigation region is displayed outside of the content region, wherein the navigation region is displayed within the display area in a manner visible to a user that enables the user to selectively display the requested data that is in said content region and the advertising that is in said advertising region in response to the user'"'"'s interaction with one or more visible elements of the navigation region provided to make a selection.

22. A method for sending secondary content via the Internet or an equivalent private network on a receptive rendering device in conjunction with requested content comprising:

in response to a request to display said requested content, delivering a data stream to the receptive rendering device therein dividing a display area of a browser of said receptive rendering device into is plurality of data containers;

retrieving the requested content from a content server for requested content and displaying said requested content in a first one of said data containers; and

retrieving the secondary content from is secondary content server that is different than the content server for the requested content, and displaying said secondary content in a second one of said data containers, which is dedicated to displaying only the secondary content;

wherein the requested content of the first one of the data containers and the secondary content of the second one of the data containers are by default visible simultaneously, and by default the second one of the data containers, having the advertising content, is displayed outside of the first of said data containers, having the requested content.