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Composition of customized presentations associated with a social media application

  • US 9,225,756 B2
  • Filed: 12/15/2014
  • Issued: 12/29/2015
  • Est. Priority Date: 09/30/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving, by one or more computing devices, a request to access a plurality of sharer content associated with a sharer account;

    retrieving, in response to the request, a plurality of consumer values associated with a consumer, the plurality of consumer values representing a plurality of interactions during a time period occurring before the request was received;

    defining a first portion of a presentation based on the plurality of consumer values and a first portion of sharer content from the plurality of sharer content, the first portion including one or more references;

    providing the first portion including the one or more references to the consumer;

    detecting an interaction of the consumer with the one or more references during execution of the first portion of the presentation; and

    in response to detecting the interaction, defining a second portion of the presentation based on a combination of the plurality of consumer values, a second portion of sharer content from the plurality of sharer content, and the first portion of the presentation.

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