Method and apparatus for processing of media data

• US 9,225,955 B2
• Filed: 11/21/2012
• Issued: 12/29/2015
• Est. Priority Date: 11/23/2011
• Status: Active Grant

• Current Assignee: Langner Asset Management GmbH
• Original Assignee: Nrichcontent Ug
• Inventors: Langner, Marc, Sakinc, Ilhan, Margosian Khoygani, Serjik
• Primary Examiner(s): Jones, Heather
• Application Number:
  US13/683,066
• Publication Number:
  US 20130129315A1
• Time in Patent Office: 1,133 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 16/41 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/4393 Multimedia presentations, e.g. slide shows, multimedia albums
• CPC Class Codes: G06F 16/748 Hypervideo linking data to content, e.g. by linking an URL to a video object in the context of video distribution systems H04N21/858
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04N 9/87 Regeneration of colour television signals H04N9/80 takes precedence

Abstract

The invention relates to a method and an apparatus for processing of media data (3), as well as to corresponding management of the processed media data (3). Proceeding from a state of the art that makes it possible to provide media data with additional product and advertising information with regard to selected objects, a system is proposed, within the scope of the invention, which allows processing of media data (3) with current product and advertising information called up in real time, in contrast to the state of the art. This is made possible in that an XML file (4) is generated for a media file to be processed accordingly, in which file the data are compiled not statically, but rather dynamically, for example in the form of links. Furthermore, the system offers dynamic management of the system-related data in the form of tables that are dynamically connected with one another.

Claims

1. An apparatus for management of media files processed according to a method having the following steps:

playing of the unprocessed media file on a player suitable for the media file, in each instance,

recording of selected objects of the media file,

generation of object data concerning the selected objects, and

their compilation in an XML file or in another suitable file format,

wherein this XML file or the other file contains a time stamp for every selected object, which comprises the display time and duration of the selected object in the media file to be processed, and/or a location stamp, which designates the location of the display of the selected object in the media file, as well as an object description, which comprises a visual object reproduction, as well as sales information concerning each selected object, comprising at least one offer of an online shop concerning the selected object,

linking of the media file with the XML file or the other file, in such a manner that at the time point of display of the selected object, in each instance, in the media file, display of the object data is offered and/or takes place automatically,

and then, as a function of the user reaction, for example in the form of a mouse click, the sales information is additionally displayed,

wherein said apparatus comprises at least seven tables connected with one another, namely

a media data table with the data of the media files,

an online shop table with the data of the connected online shops,

a product table with the data of the offered products in each instance,

a product shop table with the data concerning designation of the product offer in each instance,

a content table with the data of the complete offer of the products offered within the scope of the processed media files in each instance, a time stamp of the offer in the media file, in each instance, as well as a time stamp of entry of the processed media file into the system,

a product time point table of the products offered in the system,

a tracking table with the recorded user data, in each instance, broken down, in each instance, by online shop ID and/or product ID.

2. The apparatus according to claim 1, wherein with the selection of the sales information by the user, a link compiled in the XML file, with one or more sales offers of one or more online shops is called up and an offer of the online shops that are called up is displayed in real time.

3. The apparatus according to claim 1, wherein on the vendor side, the processed media file is automatically compiled with a “

logging and tracking”

file for recording the user behavior.

4. The apparatus according to claim 3, wherein at least the number of call-ups of the processed media data, the number and identification of the selected objects and/or of the call-up of the sales information, as well as the sales actions undertaken are recorded in the “

logging and tracking”

file.

5. The apparatus according to claim 4, wherein the “

logging and tracking”

file has an evaluation unit assigned to it, for evaluation and processing of the recorded user behavior.

6. The apparatus according to claim 1, further comprising a player for playing the media data, a selection apparatus for selection of any desired objects of the media data, as well as an interface that automatically generates a time and/or location stamp of the selected object in the event of selection of an object by means of the selection apparatus, and compiles it in an XML file, and then supports or demands entry of defined additional data concerning the selected object, for example image and price information, as well as linking with one or more online shops, by means of entry of the corresponding Internet addresses of the online shops in question, wherein the object data called up in this way are then compiled in the XML file, in the sequence of the display of the objects in the processed media file.

7. The apparatus according to claim 1, wherein the tables are linked with one another in such a manner that entry or change of a table content is automatically taken over into all the other tables that comprise the same table content.

8. The apparatus according to claim 1, in which the additional data that can be called up by way of the link in the XML file are obtained from the server of the vendor and displayed in a further, separate screen bar.

9. The apparatus according to claim 1, in which the processed media data can be offered also by third parties, on their home page, by the framing method, by way of embedding.

10. The apparatus according to claim 9, wherein in the event of a call-up of a link from the XML file or from another suitable file on the home page of a third party, the object data are in turn obtained from the server of the vendor.

11. The apparatus according to claim 1, wherein the player is also issued to third parties, for processing of the media data, wherein then third parties can process the media data selected by the player, with the interposition of the server of the vendor, in such a manner that in turn, links to additional data are placed within the scope of the XML file created during processing, which data are obtained from the server of the vendor at defined points in time during playing of the media file on the home page of the third party.

12. The apparatus according to claim 11, wherein the additional data to be linked in by a third party, by way of a link, are offered by the server of the vendor, in accordance with a set of rules established by the vendor at least in connection with a selected media file.

13. The apparatus according to claim 1, wherein one or more selected objects of an image can be selected by means of a mouse click, for example, in that one or more pins are set by means of a mouse click or in another manner, by means of “

drag and drop,” and

these pins can be stored in connection with the image data, wherein an object is clearly assigned to each pin, and object data can be generated for this object, which data are stored in an XML file or in another suitable file format.

14. The apparatus according to claim 13, wherein subsequently, these object data are assigned to this image, in such a manner that when this image is called up during a “

mouse-over event”

or some other “

event,”

the pins become visible and during another “

mouse-over event”

or other “

event”

over a pin, the product, in each instance, is displayed in a separate screen bar and/or in some other way, whereby then, one or more linked online shops can be called up by way of a further selection of the displayed product.

15. The apparatus according to claim 13, wherein image data can be processed by third parties by means of the compilation of pins, and wherein predetermined or freely selectable object data are assigned to these image data by the third parties, which data are in turn stored in an XML file or another suitable file format.

16. The method according to claim 15, wherein in the event that no product data are present for a selected object, object data of a comparable product are offered for selection by the third party, by means of a connected database.

17. A management method for management of media files wherein the media files are processed by a processing method having the following steps:

playing of the unprocessed media file on a player suitable for the media file, in each instance,

recording of selected objects of the media file,

generation of object data concerning the selected objects, and

compilation of a link to these object data in an XML file,

wherein this XML file contains a time stamp for every selected object, which comprises the display time and duration of the selected object in the media file to be processed, and/or a location stamp of the selected object in the media file, as well as an object description, as well as sales information concerning each selected object,

linking of the media file with the XML file, in such a manner that at the time point of display of the selected object, in each instance, in the media file, an image display additionally takes place, in a slider independent of the media file, and the display of the object data relating to this image display is in turn offered in an object data file independent of the media file and/or takes place automatically,

and then, as a function of the user reaction or automatically, for example in the form of a mouse click, the sales information is additionally displayed, separate from the media file and the slider,

wherein with the selection of the sales information by the user, a link compiled in the XML file with one or more sales offers of one or more online shops is called up, and an offer of the called-up online shops is displayed in real time, in each instance,

wherein the connected online shops pay a commission to the vendor of the method and/or a base fee independent of the user behavior, for the call-up of their shop and/or for the sales carried out within the scope of this call-up,

wherein the managing method comprises at least seven tables connected with one another, namely

a media data table with the data of the media files in each instance,

an online shop table with the data of the connected online shops,

a product table with the data of the offered products in each instance,

a product shop table with the data concerning designation of the product offer in each instance,

a content table with the data of the complete offer of the products offered within the scope of the processed media files in each instance, a time stamp of the offer in the media file, in each instance, as well as a time stamp of entry of the processed media file into the system,

a product time point table of the products offered in the system,

a tracking table with the recorded user data, preferably comprising the number of user call-ups of the connected online shop IDs, the called-up product IDs, the country identifier of the user, as well as the ordering volume of the user, in each instance, broken down, in each instance, by online shop ID and/or product ID,

wherein in addition, the commission type and the percentage of the commission are compiled in the online shop table, and billing of the commissions and/or of the fees independent of user behavior to the online shop, in each instance, is automatically drawn up as a function of these recorded data, as a function of the user behavior, in each instance.

18. The management method according to claim 17, wherein on the vendor side, the processed media file is automatically compiled with a “

logging and tracking”

file for recording the user behavior, and that billing of the commissions to the online shops is drawn up on the basis of this “

logging and tracking”

file.

19. The management method according to claim 17, wherein all the data such as the number and/or the time period or the time length of the product call-ups, the number of call-ups, and the purchased goods value are saved in the tracking table.

20. The management method according to claim 17, wherein the prices, shipping costs, or ratings of the products, in each instance, as well as the link to the online shop, in each instance, are compiled in the product shop table, wherein the call-up of the link takes place not directly, but rather with the interposition of the server of the vendor of the method, in order to record the user behavior by means of a tracking module and to compile the data obtained in this manner in the tracking table.

21. An apparatus for management of media files processed according to a method having the following steps:

playing of the unprocessed media file on a player suitable for the media file, in each instance,

recording of selected objects of the media file,

generation of object data concerning the selected objects, and

their compilation in an XML file or in another suitable file format,

wherein this XML file or the other file contains a time stamp for every selected object, which comprises the display time and duration of the selected object in the media file to be processed, as well as an object description, as well as sales information concerning each selected object,

linking of the media file with the XML file or the other file, in such a manner that at the stored time point of display of the selected object, in each instance, in the media file, an image display additionally takes place, in a slider independent of the media file, and the display of the object data relating to this image display is in turn offered in an object data file independent of the media file and/or takes place automatically,

and then, as a function of the user reaction, for example in the form of a mouse click, the sales information is additionally displayed, separate from the media file and the slider,

wherein said apparatus comprises at least seven tables connected with one another, namely

a media data table with the data of the media files,

an online shop table with the data of the connected online shops,

a product table with the data of the offered products in each instance,

a product shop table with the data concerning designation of the product offer in each instance,

a content table with the data of the complete offer of the products offered within the scope of the processed media files in each instance, a time stamp of the offer in the media file, in each instance, as well as a time stamp of entry of the processed media file into the system,

a product time point table of the products offered in the system,

a tracking table with the recorded user data, in each instance, broken down, in each instance, by online shop ID and/or product ID.