Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile
First Claim
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1. An automatic, computer-implemented method comprising:
- automatically arranging for presenting, in association with presentation of a first television program or channel, a first television advertisement, via a first set-top box having a first set-top box identifier, wherein;
(a) a relationship, between the first television program or channel and a first online user profile, is identified automatically by a computer server, from among multiple online user profiles, each profile based on online activity from a respective online user interface device and associated with the first set-top box identifier, based at least in part on information from the first online user profile, more closely related to the first television program or channel than information from the other associated online user profiles;
(b) the first television advertisement is selected automatically by a computer server based at least in part on information from the first online user profile; and
(c) the first television advertisement and the first television program or channel are presented via the first set-top box having the corresponding first set-top box identifier that is associated with the first online user profile.
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Abstract
In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile.
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Citations
11 Claims
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1. An automatic, computer-implemented method comprising:
automatically arranging for presenting, in association with presentation of a first television program or channel, a first television advertisement, via a first set-top box having a first set-top box identifier, wherein; (a) a relationship, between the first television program or channel and a first online user profile, is identified automatically by a computer server, from among multiple online user profiles, each profile based on online activity from a respective online user interface device and associated with the first set-top box identifier, based at least in part on information from the first online user profile, more closely related to the first television program or channel than information from the other associated online user profiles; (b) the first television advertisement is selected automatically by a computer server based at least in part on information from the first online user profile; and (c) the first television advertisement and the first television program or channel are presented via the first set-top box having the corresponding first set-top box identifier that is associated with the first online user profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method of automatically presenting a targeted television advertisement comprising:
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(a) receiving at a computer server an indication of a relationship between a first online user profile and a first television program or channel from among multiple online user profiles, each profile based on online activity from a respective online user interface device and associated with a first set-top box identifier, which relationship is based at least in part on information from the first online user profile more closely related to the first television program or channel than information from the other associated online user profiles; (b) receiving at the computer server an indication of a selection of a first television advertisement based at least in part on information from the first online user profile; and (c) with the computer server arranging for or transmitting instructions for presenting, in association with presentation of the first selected television program or channel via a first set-top box, the first television advertisement via the first set-top box, the first set-top box having the first set-top box identifier that is associated with the first online user profile. - View Dependent Claims (11)
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Specification