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Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile

  • US 9,226,019 B2
  • Filed: 12/09/2013
  • Issued: 12/29/2015
  • Est. Priority Date: 06/02/2008
  • Status: Active Grant
First Claim
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1. An automatic, computer-implemented method comprising:

  • automatically arranging for presenting, in association with presentation of a first television program or channel, a first television advertisement, via a first set-top box having a first set-top box identifier, wherein;

    (a) a relationship, between the first television program or channel and a first online user profile, is identified automatically by a computer server, from among multiple online user profiles, each profile based on online activity from a respective online user interface device and associated with the first set-top box identifier, based at least in part on information from the first online user profile, more closely related to the first television program or channel than information from the other associated online user profiles;

    (b) the first television advertisement is selected automatically by a computer server based at least in part on information from the first online user profile; and

    (c) the first television advertisement and the first television program or channel are presented via the first set-top box having the corresponding first set-top box identifier that is associated with the first online user profile.

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