Cell-allocation in location-selective information provision systems
DCFirst Claim
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1. A non-transitory computer readable medium comprising software that when executed by a processor, causes the processor to perform the steps of:
- dividing a geographical area into a virtual grid comprising a plurality of cells;
accepting bids for a cell within the plurality of cells from at least a first content provider and a second content provider;
determining which content provider has submitted the winning bid for the cell;
obtaining content submitted from the content provider submitting a winning bid for the cell;
and transmitting at least a portion of the obtained content to an information playback device located in the cell.
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Abstract
Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.
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Citations
13 Claims
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1. A non-transitory computer readable medium comprising software that when executed by a processor, causes the processor to perform the steps of:
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dividing a geographical area into a virtual grid comprising a plurality of cells; accepting bids for a cell within the plurality of cells from at least a first content provider and a second content provider; determining which content provider has submitted the winning bid for the cell; obtaining content submitted from the content provider submitting a winning bid for the cell; and transmitting at least a portion of the obtained content to an information playback device located in the cell. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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Specification