Method and system for displaying a cached web page advertisement after the completion of a browsing session

• US 9,230,270 B2
• Filed: 11/27/2010
• Issued: 01/05/2016
• Est. Priority Date: 09/17/2010
• Status: Expired due to Fees

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Chandra, Praphul, Manjunath, Geetha, Mathur, Nidhi
• Primary Examiner(s): Paula, Cesar
• Assistant Examiner(s): ZUBERI, MOHAMMED H
• Application Number:
  US12/954,849
• Publication Number:
  US 20120072813A1
• Time in Patent Office: 1,865 Days
• Field of Search: 715/200
• US Class Current: 1/1
• CPC Class Codes: G06F 12/0888 using selective caching, e.g. bypass
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Presented is a method of displaying a web page advertisement on a computing device. A web page advertisement is segregated from content on the web page during a web browsing session. The web page advertisement is then cached on the computing device for display at a time later to the web browsing session.

Claims

1. A method of displaying a web page advertisement on a computing device, comprising:

receiving, from a web server, a web page including content and the web page advertisement;

segregating, by a web browser of the computing device, the web page advertisement from the content of the web page during a web browsing session, wherein the segregating comprises removing the web page advertisement from the content of the web page;

presenting the content of the web page without the web page advertisement to a user of the computing device during the web browsing session;

caching the web page advertisement;

determining whether the web browsing session is completed;

in response to determining the web browsing session is completed, determining whether a pre-defined condition other than determining the web browsing session is completed is met, wherein the pre-defined condition includes a pre-defined amount of time representing a user'"'"'s willingness to view a web advertisement for the pre-defined amount of time, in lieu of viewing content on a web page, and wherein the pre-defined amount of time is auctioned amongst a plurality of web sites during or prior to the web browsing session; and

in response to determining the web browsing session is completed and determining that the pre-defined condition is met, displaying the web advertisement at a time after the web browsing session is completed.

2. A method according to claim 1, wherein the pre-defined condition specifies a time of day to display the web advertisement.

3. A method according to claim 2, wherein the pre-defined condition includes a context defined by a provider of the web advertisement.

4. A method according to claim 2, wherein the time of day to display the web advertisement is defined by a user of the computing device.

5. A method according to claim 2, wherein the pre-defined condition includes a preference defined by the user of the computing device.

6. A method according to claim 2, wherein the pre-defined condition is continuously or regularly monitored by a provider of the web advertisement.

7. A method according to claim 1, wherein the web advertisement is cached on a computing device used for the web browsing session or another computing device.

8. A method according to claim 1, wherein the web advertisement is displayed on the computing device used for the web browsing session or another computing device.

9. A method according to claim 1, wherein the method steps are embodied in a widget.

10. A computing device for displaying a web page advertisement, comprising:

a processor to execute machine readable instructions to receive, from a web server, a web page including content and the web page advertisement, segregate the web page advertisement from the content of the web page during a web browsing session, present the content of the web page without the web page advertisement to a user of the computing device during the web browsing session;

a memory to cache the web page advertisement, and

a display system to display the web advertisement at a time after the web browsing session, wherein the processor is to

determine whether the web browsing session is completed,

in response to determining the web browsing session is completed, determine whether a pre-defined condition other than determining the web browsing session is completed is met, wherein the pre-defined condition includes a pre-defined amount of time representing a user'"'"'s willingness to view a web advertisement for the pre-defined amount of time, in lieu of viewing content on a web page, and wherein the pre-defined amount of time is auctioned amongst a plurality of web sites during or prior to the web browsing session, and

in response to determining the web browsing session is completed and determining the pre-defined condition is met, display the web advertisement via the display system.

11. A computing device according to claim 10, wherein the web advertisement is displayed based upon meeting of the pre-defined condition.

12. A computing device according to claim 10, wherein the computing device is a mobile device.

13. A non-transitory computer readable medium storing machine readable instructions that when executed by at least one processor are to:

receive, from a web server, a web page including content and a web page advertisement;

segregate the web page advertisement from the content of the web page during a web browsing session, wherein the segregating comprises removing the web page advertisement from the content of the web page;

present the content of the web page without the web page advertisement to a user during the web browsing session;

cache the web page advertisement;

determine whether the web browsing session is completed;

in response to determining the web browsing session is completed, determining whether a pre-defined condition other than determining the web browsing session is completed is met, wherein the pre-defined condition includes a pre-defined amount of time representing a user'"'"'s willingness to view a web advertisement for the pre-defined amount of time, in lieu of viewing content on a web page, and wherein the pre-defined amount of time is auctioned amongst a plurality of web sites during or prior to the web browsing session; and

in response to determining the web browsing session is completed and determining the pre-defined condition is met, display the web advertisement at a time after the web browsing session is completed.