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Scheme for determining the locations and timing of advertisements and other insertions in media

  • US 9,237,258 B2
  • Filed: 01/09/2014
  • Issued: 01/12/2016
  • Est. Priority Date: 03/22/2007
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • analyzing a sequence of frames of content;

    based on the analyzing, determining information about objects moving in the frames;

    creating metadata comprising the information about objects moving in the frames that can be used to determine whether an area exists in a scene depicted by the sequence of frames where additional content can be inserted without obstructing an activity in the scene;

    using the metadata to determine whether an area exists in the scene where additional content can be inserted without obstructing the activity in the scene;

    for any such area, determining a size of the area;

    selecting the additional content based at least in part on an analysis of the size of the area to determine between displaying only one advertisement and displaying a plurality of advertisements together in the area; and

    in response to determining to display a plurality of advertisements, causing the plurality of advertisements to be displayed together in the area in the scene.

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