Method and system for automatically scheduling and inserting television commercial and real-time updating of electronic program guide
First Claim
1. A computer implemented system for dynamically reconfiguring a plurality of scheduled advertisement slots, said system comprising:
- a program scheduling module configured to schedule at least one television program by creating pre-determined, time-specific advertisement slots for at least one advertisement, in said television program, said program scheduling module further configured to generate an electronic program guide (EPG) corresponding to scheduled television program(s);
an advertisement scheduling module configured to schedule at least one advertisement to be inserted into at least one pre-determined, time-specific advertisement slot created by said program scheduling module;
an advertisement insertion module configured to dynamically insert at least one advertisement into at least one of said pre-determined, time specific slots;
a centrally controlled playout system cooperating with the advertisement scheduling module to receive a television program comprising at least one advertisement inserted thereupon, said centralized playout system configured to dynamically reconfigure at least one advertisement slot of said television program only in the event that the play-time of inserted advertisement is lesser than the time-duration corresponding to the advertisement slot.
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Abstract
A method and system for automatically scheduling television commercials within the broadcasting content have been disclosed. A program scheduling module schedules television programs (broadcasting content) with respect to specific time-slots for advertisement insertion. An advertisement scheduling module schedules television commercials to be inserted into the broadcast content. The advertisement module determines time slots in the television programs for inserting television commercials, and dynamically inserts television commercials at specific time slots within the television programs prior to broadcasting.
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Citations
12 Claims
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1. A computer implemented system for dynamically reconfiguring a plurality of scheduled advertisement slots, said system comprising:
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a program scheduling module configured to schedule at least one television program by creating pre-determined, time-specific advertisement slots for at least one advertisement, in said television program, said program scheduling module further configured to generate an electronic program guide (EPG) corresponding to scheduled television program(s); an advertisement scheduling module configured to schedule at least one advertisement to be inserted into at least one pre-determined, time-specific advertisement slot created by said program scheduling module; an advertisement insertion module configured to dynamically insert at least one advertisement into at least one of said pre-determined, time specific slots; a centrally controlled playout system cooperating with the advertisement scheduling module to receive a television program comprising at least one advertisement inserted thereupon, said centralized playout system configured to dynamically reconfigure at least one advertisement slot of said television program only in the event that the play-time of inserted advertisement is lesser than the time-duration corresponding to the advertisement slot. - View Dependent Claims (2, 3, 4, 5)
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6. A computer implemented method for dynamically reconfiguring a plurality of scheduled advertisement slots, said method comprising the following computer implemented steps:
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scheduling, using a program scheduling module, at least one television program by creating pre-determined, time-specific advertisement slots for at least one advertisement, in said television program; generating, using, the program scheduling module, an electronic program guide (EPG) corresponding to scheduled television programs); scheduling, using an advertisement module, at least one advertisement to be inserted into at least one pre-determined, time-specific advertisement slot; dynamically inserting at least one advertisement into at least one of said pre-determined, time specific slots, using an advertisement insertion module; receiving, at a centrally controlled playout system, a television program comprising at least one advertisement inserted thereupon; dynamically reconfiguring at least one advertisement slot at the centralized playout system, only in the event that the play-time of inserted advertisement is lesser than the time-duration corresponding to the advertisement slot. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A non-transitory computer readable storage medium having computer readable instructions stored thereupon, said computer readable instructions when executed by a processor, cause a computer enabled device to:
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schedule at least one television program by creating pre-determined, time-specific advertisement slots for at least one advertisement, in said television program; generate an electronic program guide (EPG) corresponding to scheduled television program(s); schedule at least one advertisement to be inserted into at least one pre-determined, time-specific advertisement slot; dynamically insert at least one advertisement into at least one of said pre-determined, time specific slots; receive a television program comprising at least one advertisement inserted thereupon; dynamically reconfigure at least one advertisement slot of the received television program, only in the event that the play-time of inserted advertisement is lesser than the time-duration corresponding to the advertisement slot.
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Specification