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Contextual-based serving of content segments in a video delivery system

  • US 9,245,024 B1
  • Filed: 01/18/2013
  • Issued: 01/26/2016
  • Est. Priority Date: 01/18/2013
  • Status: Active Grant
First Claim
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1. A method implemented on a processor for providing content segments to a first resource having a first video, the method comprising:

  • systematically browsing, using the processor, one or more second resources hosting a plurality of online documents, the one or more second resources unaffiliated with the first resource;

    identifying, using the processor, the first video embedded in an online document of the plurality of online documents;

    extracting, using the processor, contextual information from the online document;

    generating, using the processor, a set of criteria based on the extracted contextual information;

    receiving, by the processor from the first resource, a request for a content segment;

    selecting, using the processor, a responsive content segment based on the set of criteria; and

    providing, using the processor to the first resource, the responsive content segment to be displayed with the first video.

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