Contextual-based serving of content segments in a video delivery system

• US 9,245,024 B1
• Filed: 01/18/2013
• Issued: 01/26/2016
• Est. Priority Date: 01/18/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Jacobsson, Per, Hunt, Nathan
• Primary Examiner(s): Morrison, Jay
• Application Number:
  US13/745,472
• Time in Patent Office: 1,103 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually

Abstract

A method, implemented on a processor, provides content segments to a first resource, the first resource having a first video. The method includes identifying and extracting contextual information from one or more second resources, the second resources having one or more associated second videos; processing the extracted contextual information in relation to a set of criteria, the set of criteria based on a content of the first video; selecting one or more content segments based on the set of criteria; and providing, to the first resource one or more of the selected content segments to be displayed with the first video.

Claims

1. A method implemented on a processor for providing content segments to a first resource having a first video, the method comprising:

systematically browsing, using the processor, one or more second resources hosting a plurality of online documents, the one or more second resources unaffiliated with the first resource;

identifying, using the processor, the first video embedded in an online document of the plurality of online documents;

extracting, using the processor, contextual information from the online document;

generating, using the processor, a set of criteria based on the extracted contextual information;

receiving, by the processor from the first resource, a request for a content segment;

selecting, using the processor, a responsive content segment based on the set of criteria; and

providing, using the processor to the first resource, the responsive content segment to be displayed with the first video.

2. The method of claim 1, further comprising:

copying and storing, using the processor, the online document embedding the first video.

3. The method of claim 1, wherein identifying the first video comprises detecting code segments used to embed the first video.

4. The method of claim 3, wherein the code segments used to embed the first video are identical to code segments used to embed the first video at the first resource.

5. The method of claim 1, wherein extracting the contextual information comprises extracting keywords and phrases provided in a comment associated with the first video.

6. The method of claim 5, wherein the one or more second resources are blog sites, and wherein the comment is provided as a blog post at a blog site of the blog sites.

7. The method of claim 5, wherein the one or more second resources are Web pages, and wherein the Web pages comprise blog sections.

8. The method of claim 1, wherein the responsive content segment is an advertisement.

9. The method of claim 1, further comprising:

extracting, by the processor, a video identification from the first video embedded in a second resource of the one or more second resources;

comparing, by the processor, the video identification with a corresponding video identification of the first video displayed at the first resource; and

when the video identification matches the corresponding video identification, serving the responsive content segment.

10. A system for providing content segments to a first resource having a first video, comprising:

a processor; and

a computer-readable storage medium having encoded thereon a program of instructions executed by the processor, wherein the processor;

systematically browses one or more second resources hosting a plurality of online documents, the one or more second resources unaffiliated with the first resource;

identifies the first video embedded in an online document of the plurality of online documents;

extracts contextual information from the online document;

generates a set of criteria based on the extracted contextual information;

receives a request for a content segment from the first resource;

selects a responsive content segment based on the set of criteria; and

provides to the first resource the responsive content segment to be displayed with the first video.

11. The system of claim 10, wherein the processor further:

copies and stores the online document embedding the first video.

12. The system of claim 10, the processor identifying the first video one or more second resources by detecting code segments used to embed the first video.

13. The system of claim 10, wherein when extracting the contextual information, the processor extracts keywords and phrases provided in a comment associated with the first video.

14. The system of claim 13, wherein the one or more second resources are blog sites, and wherein the comment is provided as a blog post at a blog site.

15. The system of claim 12, wherein the code segments used to embed the first video are identical to code segments used to embed the first video at the first resource.

16. The system of claim 13, wherein the one or more second resources are Web pages, and wherein the Web pages comprise blog sections.

17. The system of claim 10, wherein the responsive content segment is an advertisement.

18. The system of claim 10, wherein the processor further:

extracts a video identification from the first video embedded in a second resource of the one or more second resources;

compares the video identification with a corresponding video identification of the first video displayed at the first resource; and

when the video identification matches the corresponding video identification, serves the responsive content segment.

19. A processor-implemented method for improving serving of content segments at a first resource having a first video, the method comprising:

using the processor;

systematically browsing one or more second resources including comments with embedded videos, the second resources unaffiliated with the first resource;

identifying a second video embedded in a comment, the second video corresponding to the first video displayed at the first resource;

extracting contextual information from the comment;

generating a set of criteria based on the contextual information;

receiving a request for a content segment;

selecting one or more content segments based on the set of criteria; and

serving a content segment of the one or more content segments with a display of the first video at the first resource.

20. The method of claim 19, further comprising identifying the one or more second resources for systematically browsing, comprising:

detecting code segments used to embed the embedded videos in the one or more second resources, wherein the code segments correspond to code segments used to display the first video in the first resource.