Navigable website analysis engine

• US 9,245,037 B2
• Filed: 03/18/2013
• Issued: 01/26/2016
• Est. Priority Date: 11/18/2007
• Status: Active Grant

• Current Assignee: Efficient Systems, LLC
• Original Assignee: Mainwire, LLC
• Inventors: Stouffer, Scott A., Stouffer, Maura D.
• Primary Examiner(s): Allen, Brittany N
• Application Number:
  US13/845,651
• Publication Number:
  US 20130282691A1
• Time in Patent Office: 1,044 Days
• Field of Search: 707/709
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

An optimization engine allows website publishers and other network document publishers to view and navigate statistics and scoring methodologies of a search engine. Publishers may thus gain a better understanding of how their website or network document is scored and how to optimize those documents to increase a search engine score. The user is thus able to navigate the network from the perspective of a search engine, viewing webpages, websites, and links in the same way a search engine would analyze them. Upon making changes to a website or network document, publishers may further request on-demand re-crawling of their website or network document to view changes in the score. Alerts may also be activated by a user to notify the user when certain conditions are met.

Claims

1. A method comprising:

receiving, by a computing system having at least one processor, a first request to analyze a first network document, the first request including an identifier of the first network document;

in response to the first request;

analyzing, by the computing system, the first network document according to one or more search engine algorithms;

generating a display of a first scoring analysis including a first score of the first network document; and

generating a display of an option to view a second scoring analysis of a second network document within the first network document, wherein the second network document includes at least one link contributing to the first scoring analysis;

in response to receiving a selection of the option to view the second scoring analysis, generating a display of results of the second scoring analysis including a second score of the second network document, wherein the display of the results of the second scoring analysis includes a link flow distribution that indicates a likelihood that a user will access the second network document relative to a third network document within the first network document, and wherein the display of the results of the first scoring analysis includes at least one factor contributing to the first score and wherein the display of the results of the second scoring analysis does not include the at least one factor contributing to the first score;

receiving a second request to view a third scoring analysis of the at least one link, wherein the third scoring analysis includes an evaluation of one or more traffic-independent attributes of the at least one link, wherein the one or more traffic-independent attributes of the at least one link is different from attributes of a network destination specified by the at least one link; and

in response to receiving the second request, generating a display of results of the third scoring analysis of the at least one link including the one or more traffic-independent attributes.

2. The method of claim 1, wherein the results of the second scoring analysis includes a listing of links evaluated in the second scoring analysis and wherein the method further comprises:

receiving a request to filter the listing of links based on a specified criteria; and

in response to the request, generating a display of a second listing of links matching the specified criteria.

3. The method of claim 1, further comprising:

receiving a third request to access the network destination specified by the at least one link; and

in response to the third request, performing a fourth scoring analysis on at least one non-traffic attribute of the network destination and generating a display of results of the fourth scoring analysis.

4. The method of claim 1, wherein the first scoring analysis includes analyzing link statistics.

5. The method of claim 1, wherein the second scoring analysis includes determining a category of content included in the second network document.

6. The method of claim 1, further comprising receiving a third request to create an alert for at least one scoring factor used in at least one of:

the first scoring analysis, the second scoring analysis and the third scoring analysis.

7. The method of claim 1, further comprising:

monitoring for a specified condition associated with the first network document;

determining whether the specified condition has occurred; and

in response to determining that the specified condition has occurred, performing a predefined action.

8. The method of claim 1, further comprising receiving a third request to generate a report including scoring analyses for a plurality of network documents within the first network document.

9. The method of claim 1, wherein at least one of the first, second and third scoring analyses includes a listing of links and wherein the method further comprises:

filtering the listing of links based on a user specified parameter.

10. The method of claim 1, wherein at least one of the first, second and third scoring analyses includes a listing of network documents and wherein the method further comprises:

filtering the listing of network documents based on a user specified parameter.

11. The method of claim 1, further comprising generating a displayable interface including one or more search results, the one or more search results including the first network document, and wherein the interface further includes an attribute evaluated in the first scoring analysis and a value of the attribute determined in the first scoring analysis.

12. A non-transitory computer-readable medium storing computer-readable instructions that, when executed by a computing device, cause the computing device to:

receive a first request to analyze a first network document, the first request including an identifier of the first network document;

in response to the first request;

analyze the first network document according to one or more search engine algorithms;

generate a display of a first scoring analysis including a first score of the first network document; and

generate a display of an option to view a second scoring analysis of a second network document within the first network document, wherein the second network document includes at least one link contributing to the first scoring analysis;

in response to receiving a selection of the option to view the second scoring analysis, generate a display of results of the second scoring analysis including a second score of the second network document, wherein the display of the results of the second scoring analysis includes a link flow distribution that indicates a likelihood that a user will access the second network document relative to a third network document within the first network document, and wherein the display of the results of the first scoring analysis includes at least one factor contributing to the first score and wherein the display of the results of the second scoring analysis does not include the at least one factor contributing to the first score;

receive a second request to view a third scoring analysis of the at least one link, wherein the third scoring analysis includes an evaluation of one or more traffic-independent attributes of the at least one link, wherein the one or more traffic-independent attributes of the at least one link is different from attributes of a network destination specified by the at least one link; and

in response to receiving the second request, generate a display of results of the third scoring analysis of the at least one link including the one or more traffic-independent attributes.

13. The non-transitory computer-readable medium of claim 12, wherein the results of the second scoring analysis includes a listing of links evaluated in the second scoring analysis, the non-transitory computer-readable medium storing computer-readable instructions that, when executed by the computing device, cause the computing device to:

receive a request to filter the listing of links based on a specified criteria; and

in response to the request, generate a display of a second listing of links matching the specified criteria.

14. The non-transitory computer-readable medium of claim 12, storing computer-readable instructions that, when executed by the computing device, cause the computing device to:

receive a third request to access the network destination specified by the at least one link; and

in response to the third request, perform a fourth scoring analysis on at least one non-traffic attribute of the network destination and generating a display of results of the fourth scoring analysis.

15. The non-transitory computer-readable medium of claim 12, wherein the first scoring analysis includes analyzing link statistics.

16. The non-transitory computer-readable medium of claim 12, wherein the second scoring analysis includes determining a category of content included in the second network document.

17. The non-transitory computer-readable medium of claim 12, storing computer-readable instructions that, when executed by the computing device, cause the computing device to:

receive a third request to create an alert for at least one scoring factor used in at least one of;

the first scoring analysis, the second scoring analysis and the third scoring analysis.

18. The non-transitory computer-readable medium of claim 12, storing computer-readable instructions that, when executed by the computing device, cause the computing device to:

monitor for a specified condition associated with the first network document;

determine whether the specified condition has occurred; and

in response to determining that the specified condition has occurred, perform a predefined action.

19. The non-transitory computer-readable medium of claim 12, storing computer-readable instructions that, when executed by the computing device, cause the computing device to:

receive a third request to generate a report including scoring analyses for a plurality of network documents within the first network document.

20. The non-transitory computer-readable medium of claim 12, wherein at least one of the first, second and third scoring analyses includes a listing of links, the non-transitory computer-readable medium storing computer-readable instructions that, when executed by the computing device, cause the computing device to:

filter the listing of links based on a user specified parameter.

21. The non-transitory computer-readable medium of claim 12, wherein at least one of the first, second and third scoring analyses includes a listing of network documents, the non-transitory computer-readable medium storing computer-readable instructions that, when executed by the computing device, cause the computing device to:

filter the listing of network documents based on a user specified parameter.

22. The non-transitory computer-readable medium of claim 12, storing computer-readable instructions that, when executed by the computing device, cause the computing device to:

generate a displayable interface including one or more search results, the one or more search results including the first network document, and wherein the interface further includes an attribute evaluated in the first scoring analysis and a value of the attribute determined in the first scoring analysis.

23. An apparatus comprising:

a processor; and

memory storing computer-executable instructions that, when executed by the processor, cause the apparatus to;

receive a first request to analyze a first network document, the first request including an identifier of the first network document;

in response to the first request;

analyze the first network document according to one or more search engine algorithms;

generate a display of a first scoring analysis including a first score of the first network document; and

generate a display of an option to view a second scoring analysis of a second network document within the first network document, wherein the second network document includes at least one link contributing to the first scoring analysis;

in response to receiving a selection of the option to view the second scoring analysis, generate a display of results of the second scoring analysis including a second score of the second network document, wherein the display of the results of the second scoring analysis includes a link flow distribution that indicates a likelihood that a user will access the second network document relative to a third network document within the first network document, and wherein the display of the results of the first scoring analysis includes at least one factor contributing to the first score and wherein the display of the results of the second scoring analysis does not include the at least one factor contributing to the first score;

receive a second request to view a third scoring analysis of the at least one link, wherein the third scoring analysis includes an evaluation of one or more traffic-independent attributes of the at least one link, wherein the one or more traffic-independent attributes of the at least one link is different from attributes of a network destination specified by the at least one link; and

in response to receiving the second request, generate a display of results of the third scoring analysis of the at least one link including the one or more traffic-independent attributes.

24. The apparatus of claim 23, wherein the results of the second scoring analysis includes a listing of links evaluated in the second scoring analysis, and wherein the memory stores computer-executable instructions that, when executed by the processor, cause the apparatus to:

receive a request to filter the listing of links based on a specified criteria; and

in response to the request, generate a display of a second listing of links matching the specified criteria.

25. The apparatus of claim 23, wherein the memory stores computer-executable instructions that, when executed by the processor, cause the apparatus to:

receive a third request to access the network destination specified by the at least one link; and

in response to the third request, perform a fourth scoring analysis on at least one non-traffic attribute of the network destination and generating a display of results of the fourth scoring analysis.

26. The apparatus of claim 23, wherein the first scoring analysis includes analyzing link statistics.

27. The apparatus of claim 23, wherein the second scoring analysis includes determining a category of content included in the second network document.

28. The apparatus of claim 23, wherein the memory stores computer-executable instructions that, when executed by the processor, cause the apparatus to:

receive a third request to create an alert for at least one scoring factor used in at least one of;

the first scoring analysis, the second scoring analysis and the third scoring analysis.

29. The apparatus of claim 23, wherein the memory stores computer-executable instructions that, when executed by the processor, cause the apparatus to:

monitor for a specified condition associated with the first network document;

determine whether the specified condition has occurred; and

in response to determining that the specified condition has occurred, perform a predefined action.

30. The apparatus of claim 23, wherein the memory stores computer-executable instructions that, when executed by the processor, cause the apparatus to:

receive a third request to generate a report including scoring analyses for a plurality of network documents within the first network document.

31. The apparatus of claim 23, wherein at least one of the first, second and third scoring analyses includes a listing of links, and wherein the memory stores computer-executable instructions that, when executed by the processor, cause the apparatus to:

filter the listing of links based on a user specified parameter.

32. The apparatus of claim 23, wherein at least one of the first, second and third scoring analyses includes a listing of network documents, and wherein the memory stores computer-executable instructions that, when executed by the processor, cause the apparatus to:

filter the listing of network documents based on a user specified parameter.

33. The apparatus of claim 23, wherein the memory stores computer-executable instructions that, when executed by the processor, cause the apparatus to:

generate a displayable interface including one or more search results, the one or more search results including the first network document, and wherein the interface further includes an attribute evaluated in the first scoring analysis and a value of the attribute determined in the first scoring analysis.