Systems and methods for displaying and interacting with interaction opportunities associated with media content

• US 9,247,305 B2
• Filed: 11/04/2014
• Issued: 01/26/2016
• Est. Priority Date: 11/06/2012
• Status: Active Grant

• Current Assignee: Spotify AB (Spotify Technology SA)
• Original Assignee: Jamabi, Inc.
• Inventors: Singh, Abhimanyu
• Primary Examiner(s): Bruckart, Benjamin R
• Assistant Examiner(s): Malangone, Carmine
• Application Number:
  US14/532,471
• Publication Number:
  US 20150058898A1
• Time in Patent Office: 448 Days
• US Class Current: 1/1
• CPC Class Codes: G11B 27/10 Indexing; Addressing; Timing or synchronising; Measuring tape travel
• CPC Class Codes: H04N 21/234318 by decomposing into objects, e.g. MPEG-4 objects
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

Methods to present video and purchasing function content embedded in the video in a single user interface. The user interface may be configured to allow the user watching the video to take an action with respect to the video content, which may include items for purchase, and to allow the user to both watch the video content, and select the item for purchase in one transaction step. In other embodiments, the video content is segmented such that a user is provided the ability to select one or more objects in the video. In other embodiments, the user interface provides a dynamic message such as a “call to action” to a user. The call to action may be timed with the video and/or with the user viewing selections in order to urge a user to take a pre-determined action such as purchase a product, make a donation, and the like.

Claims

1. A method of displaying content, comprising:

receiving an identification of one or more user-selectable dynamic calls-to-action to be associated with a media content, wherein the dynamic calls-to-action are configured to change in response to a viewing location, a time of viewing, a date of viewing, and a user response to the dynamic calls-to-action, wherein the dynamic calls-to-action comprise a message associated with the viewing location, the time of viewing, the date of viewing, and content of the media configured to illicit a transaction action from a user;

associating the one or more dynamic calls-to-action with the media content;

receiving a selection of a dynamic thumbnail image for the media content associated with the dynamic calls-to-action;

integrating the dynamic calls-to-action with the media content in a media player;

sending the media player to a user system;

wherein responsive to a selection of the media content, the dynamic thumbnail image and the dynamic calls-to-action are displayed in the media player;

determining the viewing location;

wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the viewing location;

determining the date of viewing, wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the date of viewing;

determining the time of viewing, wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the time of viewing;

determining the user response to the message conveyed by the dynamic calls-to-action, and

updating and tailoring the dynamic calls-to-action and the dynamic thumbnail image with respect to the user response to the message.

2. The method of claim 1, wherein the media content is a video file, wherein each of the dynamic calls-to-action is associated with a specific segment of the video file, and wherein as the video file plays in the media player, each of the dynamic calls-to action is displayed in the media player when the beginning of the respective segment plays.

3. The method of claim 1, wherein each of the dynamic calls-to-action is associated with a transaction, and wherein upon selection of a dynamic call-to-action, the user is able to complete the associated transaction from within the media player.

4. A method of displaying content, comprising:

receiving a media player including a media content integrated with one or more user-selectable dynamic calls-to-action, wherein the dynamic calls-to-action are configured to change in response to a viewing location, a time of viewing, a date of Viewing, and a use response to the dynamic calls-to-action, wherein the dynamic calls-to-action comprise a message associated with the viewing location, the time of viewing, the date of viewing, and content of the media configured to illicit a transaction action from user;

responsive to selection of the media player, displaying a dynamic thumbnail image for the media content and at least one of the dynamic calls-to-action in the media player;

determining the viewing location;

wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the viewing location;

determining the date of viewing, wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the date of viewing;

determining the time of viewing, wherein the dynamic calls-to-action and the dynamic thumbnail image vary with respect to the time of viewing;

determining a user response to the message conveyed by the dynamic calls-to-action, and

updating and tailoring the dynamic calls-to-actin and the dynamic thumbnail image with respect to the user'"'"'s response to the message.

5. The method of claim 4, wherein the media content is a video file, wherein each of the dynamic calls-to-action is associated with a specific segment of the video file, and wherein as the video file plays in the media player, each of the dynamic calls-to action is displayed in the media player when the beginning of the respective segment plays.

6. The method of claim 4, wherein each of the dynamic calls-to-action is associated with a transaction, and wherein upon selection of a dynamic call-to-action, the user is able to complete the associated transaction from within the media player.