Providing resources to users in a social network system

• US 9,251,395 B1
• Filed: 06/05/2012
• Issued: 02/02/2016
• Est. Priority Date: 06/05/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Botchen, Ralf
• Primary Examiner(s): Le, Vu
• Assistant Examiner(s): WOLDEMARIAM, AKLILU K
• Application Number:
  US13/489,403
• Time in Patent Office: 1,337 Days
• Field of Search: 382/100, 382/118, 382/203, 382/209, 382/305, 382/103, 382/155, 382/173
• US Class Current: 1/1
• CPC Class Codes: G06F 16/583 using metadata automatically derived from the content
• CPC Class Codes: G06F 18/00 Pattern recognition
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Embodiments generally relate to providing resources to users in a social network system. In one embodiment, a method includes recognizing one or more faces of one or more people in at least one photo, and recognizing at least one object in the at least one photo. The method also includes creating at least one indication of affinity or association with the at least one object, and associating the at least one indication with at least one resource.

Claims

1. A computer-implemented method comprising:

recognizing one or more faces of one or more people in at least one photo;

recognizing at least one object in the at least one photo, wherein the at least one object is one of a logo, an expression, and a landmark;

tagging the at least one object with an identifying tag, wherein the identifying tag is determined by a user of a social network;

creating at least one indication of affinity or association between at least one person recognized in the at least one photo and the at least one object recognized in the at least one photo;

associating the at least one indication with at least one resource, wherein the at least one resource is an entity of a social network system with which the least one recognized person can interact, wherein the at least one resource includes one or more of a social network advertisement, a social network page, a webpage;

providing the at least one resource to one or more of the people recognized in the at least one photo; and

providing a suggestion to one or more of the people recognized in the at least one photo to follow the at least one recognized object in the social network system.

2. A computer-implemented method comprising:

recognizing one or more faces of one or more people in at least one photo;

recognizing at least one object in the at least one photo;

creating at least one indication of affinity or association between at least one person recognized in the at least one photo and the at least one object recognized in the at least one photo;

associating the at least one indication with at least one resource, wherein the at least one resource is an entity of a social network system with which the least one recognized person can interact; and

providing a suggestion to one or more of the people recognized in the at least one photo to follow the at least one recognized object in the social network system.

3. The method of claim 2, wherein the method further comprises enabling one or more of the people recognized in the at least one photo to follow the at least one recognized object by adding the at least one resource to a social network group, and wherein the at least one resource is associated with the at least one object.

4. The method of claim 2, wherein the at least one object is an expression.

5. The method of claim 2, wherein the at least one object is a landmark, and wherein the at least one resource is associated with the landmark.

6. The method of claim 2, wherein the method further comprises adding the at least one resource to a social network group.

7. The method of claim 2, further comprising enabling a user to determine an identifying tag to be associated with the at least one object.

8. The method of claim 2, further comprising suggesting an identifying tag to be associated with the at least one object.

9. The method of claim 2, wherein the at least one resource includes a social network advertisement.

10. The method of claim 2, wherein the at least one resource includes a social network page.

11. The method of claim 2, further comprising providing the at least one resource to one or more of the people recognized in the at least one photo.

12. A system comprising:

one or more processors; and

logic encoded in one or more tangible media for execution by the one or more processors and when executed operable to perform operations comprising;

recognizing one or more faces of one or more people in at least one photo;

recognizing at least one object in the at least one photo;

creating at least one indication of affinity or association between at least one person recognized in the at least one photo and the at least one object recognized in the at least one photo; and

associating the at least one indication with at least one resource, wherein the at least one resource is an entity of a social network system with which the least one recognized person can interact; and

providing a suggestion to one or more of the people recognized in the at least one photo to follow the at least one recognized object in the social network system.

13. The system of claim 12, wherein the logic when executed is further operable to perform operations comprising enabling one or more of the people recognized in the at least one photo to follow the at least one recognized object by adding the at least one resource to a social network group, and wherein the at least one resource is associated with the at least one object.

14. The system of claim 12, wherein the at least one object is a logo.

15. The system of claim 12, wherein the at least one object is an expression.

16. The system of claim 12, wherein the at least one object is landmark.

17. The system of claim 12, wherein the logic when executed is further operable to perform operations comprising tagging the at least one object with an identifying tag.

18. The system of claim 12, wherein the logic when executed is further operable to perform operations comprising enabling a user to determine an identifying tag to be associated with the at least one object.

19. The system of claim 12, wherein the logic when executed is further operable to perform operations comprising suggesting an identifying tag to be associated with the at least one object.

20. The system of claim 12, wherein the logic when executed is further operable to perform operations comprising providing the at least one resource to one or more of the people recognized in the at least one photo.