Apparatus and method for model-based social analytics
First Claim
Patent Images
1. A method, comprising:
- identifying accounts associated with social networks;
collecting signals for the accounts;
associating contextual dimensions with the accounts;
identifying relationships between the accounts and/or signals and the contextual dimensions;
generating analytics for the contextual dimensions based on the relationships;
identifying the signals containing messages for a conversation discussing a same topic;
identifying a first type of user participating in the conversation as influencers that have a plurality of followers;
identifying a second type of user participating in the conversation as advocates;
determining a first weighted score based at least in part on applying a first weight to a first portion of the messages generated by the influencers;
determining a second weighted score based at least in part on applying a second weight to a second portion of the messages generated by the advocates;
calculating a strength of the conversation based at least in part on the first weighted score and the second weighted score;
generating a score for the topic based at least in part on the strength of the conversation; and
displaying the score of the topic on a display.
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Abstract
A model based social analytic system collects social signals from social network accounts for different companies and constituents. The social signals can be used to benchmark social network performance for different contextual dimensions, such as industries, companies, brands, etc. Conversations may be identified in the signals and the types of constituents participating in the conversations may be identified. Analytics can then be determined for the contextual dimensions based on the related conversations and the types of constituents participating in the conversations.
47 Citations
24 Claims
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1. A method, comprising:
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identifying accounts associated with social networks; collecting signals for the accounts; associating contextual dimensions with the accounts; identifying relationships between the accounts and/or signals and the contextual dimensions; generating analytics for the contextual dimensions based on the relationships; identifying the signals containing messages for a conversation discussing a same topic; identifying a first type of user participating in the conversation as influencers that have a plurality of followers; identifying a second type of user participating in the conversation as advocates; determining a first weighted score based at least in part on applying a first weight to a first portion of the messages generated by the influencers; determining a second weighted score based at least in part on applying a second weight to a second portion of the messages generated by the advocates; calculating a strength of the conversation based at least in part on the first weighted score and the second weighted score; generating a score for the topic based at least in part on the strength of the conversation; and displaying the score of the topic on a display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An analytic system, comprising:
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a computing system including a processor configured to execute software instructions stored in memory, the software instructions comprising; a collector module configured to collect signals from sources in a social network, wherein the sources are identified by accounts; an enrichment module configured to identify; relationships between the signals and the accounts; the signals containing messages for a conversation discussing a same topic; a first type of user participating in the conversation as influencers that have a plurality of followers; and a second type of user participating in the conversation as advocates; an analysis module configured to; determine a first weighted score based at least in part on applying a first weight to a first portion of the messages generated by the influencers; determine a second weighted score based at least in part on applying a second weight to a second portion of the messages generated by the advocates; calculate a strength of the conversation based at least in part on the first weighted score and the second weighted score; generate a score for the topic based at least in part on the strength of the conversation; and a display module configured to display the score of the topic on a display device. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification