Theme based advertising

• US 9,251,533 B2
• Filed: 03/13/2014
• Issued: 02/02/2016
• Est. Priority Date: 03/24/2008
• Status: Active Grant

• Current Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Original Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Sennett, DeWayne Allan, Daly, Brian Kevin
• Primary Examiner(s): Wong, Warner
• Application Number:
  US14/209,217
• Publication Number:
  US 20140195355A1
• Time in Patent Office: 691 Days
• Field of Search: 370/252, 370310-350, 705/14.4, 705/14.49, 705/14.5, 705/14.51, 705/14.58, 705/14.62, 705/14.63, 705/14.64, 705/14.66, 705/14.67, 705/14.69
• US Class Current: 1/1
• CPC Class Codes: G06Q 20/24 Credit schemes, i.e. "pay after"
• CPC Class Codes: G06Q 20/3223 Realising banking transactions through M-devices
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/30 Services specially adapted for particular environments, situations or purposes

Abstract

Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, advertisements can be transmitted on a broadcast control channel of a base station and in at least one embodiment the advertisements can be relevant to the area the base station services. Mobile devices that detect the broadcast control channel can store the advertisements. If for example, a user is interested in the service, e.g., a product or service, that is offered in the advertisement they can initiate a purchase procedure.

Claims

1. A method comprising:

providing, by a network entity of a cellular network, a location update request message, wherein;

the network entity services a first area; and

the message identifies a mobile device;

determining that the mobile device was not last serviced by a device that manages the first area and that the mobile device is within the first area;

based on the determination that the mobile device was not last serviced by the device that manages the first area and that the mobile device is within the first area, generating a schematized data package comprising information associated with a plurality of services, the plurality of services associated with the first area; and

providing, on a broadcast control channel of the network entity, the schematized data package to the mobile device.

2. The method of claim 1, further comprising:

providing, by a second network entity servicing a second area, a second advertisement on a broadcast control channel of the second network entity, wherein;

the second advertisement is associated with the second area; and

the broadcast control channel of the second network entity identifies a target

audience parameter associated with the second advertisement.

3. The method of claim 1, wherein the schematized data package comprises a universal resource locator.

4. The method of claim 1, further comprising providing instructions to display, on the mobile device, information that is a subset of the plurality of services, the subset based on a user account associated with the mobile device.

5. The method of claim 1, wherein the network entity comprises a server.

6. The method of claim 1, wherein the network entity comprises a base station.

7. An apparatus comprising:

a processor; and

memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising;

providing, by a network entity of a cellular network, a location update request message, wherein;

the network entity services a first area; and

the message identifies a mobile device;

determining that the mobile device was not last serviced by a device that manages the first area and that the mobile device is within the first area;

based on the determination that the mobile device was not last serviced by the device that manages the first area and that the mobile device is within the first area, generating a schematized data package comprising information associated with a plurality of services, the plurality of services associated with the first area; and

providing, on a broadcast control channel of the network entity, the schematized data package to the mobile device.

8. The apparatus of claim 7, the operations further comprising:

providing, by a second network entity servicing a second area, a second advertisement on a broadcast control channel of the second network entity, wherein;

the second advertisement is associated with the second area; and

the broadcast control channel of the second network entity identifies a target

audience parameter associated with the second advertisement.

9. The apparatus of claim 7, wherein the schematized data package comprises a universal resource locator.

10. The apparatus of claim 7, further comprising providing instructions to display, on the mobile device, information that is a subset of the plurality of services, the subset based on a user account associated with the mobile device.

11. The apparatus of claim 7, wherein the network entity comprises a server.

12. A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising:

providing, by a network entity of a cellular network, a location update request message, wherein;

the network entity services a first area; and

the message identifies a mobile device;

determining that the mobile device was not last serviced by a device that manages the first area and that the mobile device is within the first area;

based on the determination that the mobile device was not last serviced by the device that manages the first area and that the mobile device is within the first area, generating a schematized data package comprising information associated with a plurality of services, the plurality of services associated with the first area; and

providing, on a broadcast control channel of the network entity, the schematized data package to the mobile device.

13. The computer readable storage medium of claim 12, further comprising:

providing, by a second network entity servicing a second area, a second advertisement on a broadcast control channel of the second network entity, wherein;

the second advertisement is associated with the second area; and

the broadcast control channel of the second network entity identifies a target

audience parameter associated with the second advertisement.

14. The computer readable storage medium of claim 12, wherein the schematized data package comprises a universal resource locator.

15. The computer readable storage medium of claim 12, further comprising providing instructions to display, on the mobile device, information that is a subset of the plurality of services, the subset based on a user account associated with the mobile device.

16. The computer readable storage medium of claim 12, wherein the network entity comprises a server.

17. The computer readable storage medium of claim 12, wherein the network entity comprises a base station.