Theme based advertising
First Claim
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1. A method comprising:
- providing, by a network entity of a cellular network, a location update request message, wherein;
the network entity services a first area; and
the message identifies a mobile device;
determining that the mobile device was not last serviced by a device that manages the first area and that the mobile device is within the first area;
based on the determination that the mobile device was not last serviced by the device that manages the first area and that the mobile device is within the first area, generating a schematized data package comprising information associated with a plurality of services, the plurality of services associated with the first area; and
providing, on a broadcast control channel of the network entity, the schematized data package to the mobile device.
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Abstract
Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, advertisements can be transmitted on a broadcast control channel of a base station and in at least one embodiment the advertisements can be relevant to the area the base station services. Mobile devices that detect the broadcast control channel can store the advertisements. If for example, a user is interested in the service, e.g., a product or service, that is offered in the advertisement they can initiate a purchase procedure.
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Citations
17 Claims
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1. A method comprising:
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providing, by a network entity of a cellular network, a location update request message, wherein; the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area and that the mobile device is within the first area; based on the determination that the mobile device was not last serviced by the device that manages the first area and that the mobile device is within the first area, generating a schematized data package comprising information associated with a plurality of services, the plurality of services associated with the first area; and providing, on a broadcast control channel of the network entity, the schematized data package to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus comprising:
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a processor; and memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising; providing, by a network entity of a cellular network, a location update request message, wherein; the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area and that the mobile device is within the first area; based on the determination that the mobile device was not last serviced by the device that manages the first area and that the mobile device is within the first area, generating a schematized data package comprising information associated with a plurality of services, the plurality of services associated with the first area; and providing, on a broadcast control channel of the network entity, the schematized data package to the mobile device. - View Dependent Claims (8, 9, 10, 11)
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12. A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising:
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providing, by a network entity of a cellular network, a location update request message, wherein; the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area and that the mobile device is within the first area; based on the determination that the mobile device was not last serviced by the device that manages the first area and that the mobile device is within the first area, generating a schematized data package comprising information associated with a plurality of services, the plurality of services associated with the first area; and providing, on a broadcast control channel of the network entity, the schematized data package to the mobile device. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification