Customization of an e-commerce display for a social network platform

• US 9,251,537 B2
• Filed: 01/04/2013
• Issued: 02/02/2016
• Est. Priority Date: 01/04/2013
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Gopinath, Divya, Radhakrishnan, Rajesh, Watson, Jennifer A.
• Primary Examiner(s): ALLEN, WILLIAM J
• Application Number:
  US13/734,458
• Publication Number:
  US 20140195387A1
• Time in Patent Office: 1,124 Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A first computer identifies electronic commerce activity related to a first user. The first computer retrieves a first data, wherein the first data is coupled to the electronic commerce activity. The first computer analyzes the first data and generates a second data. The first computer generates an electronic commerce display for a social network platform using the second data, wherein the electronic commerce display includes at least one timeline of the electronic commerce activity of the first user.

Claims

1. A method of to generating a customized electronic commerce display included in a social network platform, the method comprising:

generating, by a first computer, visually perceptible elements for a social network platform that includes information from a trusted source by;

the first computer monitoring collected data from one or more network platforms for data indicating electronic commerce activity of a first user;

the first computer identifying specific data from within the collected data corresponding to one or more electronic commerce activities related to the first user;

the first computer retrieving a first data, wherein the first data is coupled to the electronic commerce activity;

the first computer generating a second data, wherein the second data is generated by;

analyzing the first data;

identifying and retrieving one or both of an online recommendation and an online review of a product that were authored by the first user and that are associated with the electronic commerce activity, wherein the second data reflects, at least in part, results of an analysis of the first data and includes, at least in part, one or both of the online recommendation and the online review of the product that were authored by the first user;

the first computer generating at least one timeline of electronic commerce activity of the first user based, at least in part, on the second data;

the first computer adding a visually perceptible element to a display for a social network platform of the first user that includes an electronic commerce display that includes i) the at least one timeline of the electronic commerce activity of the first user and ii) at least a portion of the second data;

storing, in a profile of the first user, a setting of the first user;

storing, in a profile of a second user, a setting indicating that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to a timeline of the second user;

the first computer accessing a setting of the social network platform of the first user;

the first computer determining, based on the setting of the social network platform of the first user, that a second user has permission to view a portion of the second data included in the electronic commerce display of the first user;

the first computer determining, based on the setting of the social network platform of the second user, that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to a timeline of the second user; and

the first computer adding a visually perceptible element to a display for a social network platform of the second user that includes an electronic commerce display that includes the portion of the second data as part of a timeline of the second user in response to;

a) a determination that the second user has permission to add the portion of the second data as part of the visually perceptible element, and,

b) the determinations that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to timeline of the second user.

2. The method of claim 1, wherein the timeline of the electronic commerce activity of the first user further comprises electronic commerce activity related to a second user.

3. The method of claim 1, further comprising the steps of

the first computer receiving a request from a third user to view and access the electronic commerce display of the first user;

the first computer determining if the third user has authorization to view the electronic commerce display of the first user, wherein access of the electronic commerce display by the third user is controlled by privacy or security settings, which are selected by the first user; and

responsive to the determination, by the first computer, that the third user does have authorization, the first computer providing the third user with access to the electronic commerce display of the first user in accordance to privacy or security settings selected by the first user.

4. The method of claim 3, wherein privacy or security settings, which are selected by the first user, allow access to a portion of the electronic commerce display of the first user.

5. The method of claim 3, further comprising the steps of:

responsive to the determination, by the first computer, that the third user does have authorization to view the electronic commerce display of the first user, the first computer sending to the third user a message indicating a restriction in access.

6. The method of claim 1, wherein the electronic commerce activity includes one or more of pre and post purchase data, items that have been added or removed from a virtual shopping cart, items that have been purchased, reviews or recommendations that are written, requested or viewed by the first user, and a browsing history of the first user.

7. The method of claim 1, wherein analyzing the first data to generate the second data comprises:

authenticating the first data;

identifying, by the first computer, a user to whom the second data is to be displayed;

filtering, by the first computer, e-commerce activity included in an e-commerce activity timeline;

deciphering, by the first computer, positive and negative recommendations or experiences relating to the e-commerce activity;

analyzing, by the first computer, at least one of online browsing, purchases, recommendations, web page views, web page downloads, and text; and

generating the second data based on the analysis of the first data such that the second data reflects, at least in part, results of the analysis of the first data.

8. The method of claim 1, wherein the step of the first computer identifying electronic commerce activity related to a first user further comprises the steps of:

the computer identifying at least one source of electronic commerce activity; and

the computer aggregating at least one identified source of electronic commerce activity.

9. A computer program product for generating a customized electronic commerce display included in a social network platform, the computer program product comprising:

one or more computer-readable storage media and program instructions stored on the one or more computer-readable storage media, the program instructions comprising;

program instructions to generate visually perceptible elements for a social network platform that includes information from a trusted source by executing;

program instructions to monitor collected data from one or more network platforms for data indicating electronic commerce activity of a first user;

program instructions to identify specific data from within the collected data corresponding to one or more electronic commerce activities related to the first user;

program instructions to retrieve a first data, wherein the first data is coupled to the electronic commerce activity;

program instructions to generate a second data, a second data, wherein the second data is generated by;

analyzing the first data;

identifying and retrieving one or both of an online recommendation and an online review of a product that were authored by the first user and that are associated with the electronic commerce activity, wherein the second data reflects, at least in part, results of an analysis of the first data and includes, at least in part, one or both of the online recommendation and the online review of the product that were authored by the first user;

program instructions to generate at least one timeline of electronic commerce activity of the first user based, at least in part, on the second data;

program instructions to add a visually perceptible element to a display for a social network platform of the first user that includes an electronic commerce display that includes i) the at least one timeline of the electronic commerce activity of the first user and ii) at least a portion of the second data;

program instructions to store, in a profile of the first user, a setting of the first user;

program instructions to store, in a profile of a second user, a setting indicating that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to a timeline of the second user;

program instructions to access a setting of the social network platform of the first user;

program instructions to determine, based on the setting of the social network platform of the first user, that a second user has permission to view at least a portion of the electronic commerce display of the first user;

program instructions to determine, based on the setting of the social network platform of the second user, that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to a timeline of the second user; and

program instructions to add a visually perceptible element to a display for a social network platform of the second user that includes an electronic commerce display that includes the portion of the second data as part of a timeline of the second user in response to;

a) a determination that the second user has permission to add the portion of the second data as part of the visually perceptible element, and

b) the determinations that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to timeline of the second user.

10. The computer program product of claim 9, wherein the timeline of the electronic commerce activity of the first user further comprises electronic commerce activity related to a second user.

11. (The computer program product of claim 9, further comprising:

program instructions to receive a request from a third user to view and access the electronic commerce display of the first user;

program instructions to determine if the third user has authorization to view the electronic commerce display of the first user, wherein access of the electronic commerce display by the third user is controlled by privacy or security settings, which are selected by the first user; and

program instructions to, responsive to the determination that the third user does have authorization, provide the third user with access to the electronic commerce display of the first user, according to privacy or security settings selected by the first user.

12. The computer program product of claim 11, wherein privacy or security settings, which are selected by the first user, allow access to a portion of the electronic commerce display of the first user.

13. The computer program product of claim 11, further comprising the steps of:

responsive to the determination, by the first computer, that the third user does have authorization to view the electronic commerce display of the first user, the first computer sending to the third user a message indicating a restriction in access.

14. The computer program product of claim 9, wherein the electronic commerce activity includes one or more of pre and post purchase data, items that have been added or removed from a virtual shopping cart, items that have been purchased, reviews or recommendations that are written, requested or viewed by the first user, and a browsing history of the first user.

15. The computer program product of claim 9, wherein analyzing the first data to generate the second data comprises executing:

program instructions to authenticate the first data;

program instructions to identify a user to whom the second data is to be displayed;

program instructions to filter e-commerce activity included in an e-commerce activity timeline;

program instructions to decipher positive and negative recommendations or experiences relating to the e-commerce activity;

program instructions to analyze at least one of online browsing, purchases, recommendations, web page views, web page downloads, and text; and

program instructions to generate the second data based on the analysis of the first data such that the second data reflects, at least in part, results of the analysis of the first data.

16. The computer program product of claim 9, wherein the program instructions to identify electronic commerce activity related to a first user further comprise:

program instructions to identify at least one source of electronic commerce activity; and

program instructions to consolidate the identified electronic commerce activity.

17. A computer system for generating a customized electronic commerce display included in a social network platform, the computer system comprising:

one or more computer processors;

one or more computer-readable storage media;

program instructions stored on the computer-readable storage media for execution by at least one of the one or more processors, the program instructions comprising;

program instructions to generate visually perceptible elements for a social network platform that includes information from a trusted source by executing;

program instructions to monitor collected data from one or more network platforms for data indicating electronic commerce activity of a first user;

program instructions to identify a specific data from within the collected data corresponding to one or more electronic commerce activities related to the first user;

program instructions to retrieve a first data, wherein the first data is coupled to the electronic commerce activity;

program instructions to generate a second data, a second data, wherein the second data is generated by;

analyzing the first data;

identifying and retrieving one or both of an online recommendation and an online review of a product that were authored by the first user and that are associated with the electronic commerce activity, wherein the second data reflects, at least in part, results of an analysis of the first data and includes, at least in part, one or both of the online recommendation and the online review of the product that were authored by the first user;

program instructions to generate at least one timeline of electronic commerce activity of the first user based, at least in part, on the second data;

program instructions to add a visually perceptible element to a display for a social network platform of the first user that includes an electronic commerce display that includes i) the at least one timeline of the electronic commerce activity of the first user and ii) at least a portion of the second data;

program instructions to store, in a profile of the first user, a setting of the first user;

program instructions to store, in a profile of a second user, a setting indicating that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to a timeline of the second user;

program instructions to access a setting of the social network platform of the first user;

program instructions to determine, based on the setting of the social network platform of the first user, that a second user has permission to view at least a portion of the electronic commerce display of the first user;

program instructions to determine, based on the setting of the social network platform of the second user, that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to a timeline of the second user; and

program instructions to add a visually perceptible element to a display for a social network platform of the second user that includes an electronic commerce display that includes the portion of the second data as part of a timeline of the second user in response to;

a) a determination that the second user has permission to add the portion of the second data as part of the visually perceptible element, and,

b) the determinations that i) the first user is a trusted source of information, and ii) that the portion of the second data included in the electronic commerce display of the first user is to be added to timeline of the second user.

18. The computer system of claim 17, further comprising:

program instructions to receive a request from a third user to view and access the electronic commerce display of the first user;

program instructions to determine if the third user has authorization to view the electronic commerce display of the first user, wherein access of the electronic commerce display by the third user is controlled by privacy or security settings, which are selected by the first user; and

program instructions to, responsive to the determination that the third user does have authorization, provide the third user with access to the electronic commerce display of the first user, according to privacy or security settings selected by the first user.

19. The computer system of claim 18, wherein privacy or security settings, which are selected by the first user, allow access to a portion of the electronic commerce display of the first user.

20. The computer system of claim 18, further comprising the steps of:

responsive to the determination, by the first computer, that the third user does have authorization to view the electronic commerce display of the first user, the first computer sending to the third user a message indicating a restriction in access.

21. The computer system of claim 17, wherein the electronic commerce activity includes one or more of pre and post purchase data, items that have been added or removed from a virtual shopping cart, items that have been purchased, reviews or recommendations that are written, requested or viewed by the first user, and a browsing history of the first user.

22. The computer system of claim 17, wherein analyzing the first data to generate the second data comprises executing:

program instructions to authenticate the first data;

program instructions to identify a user to whom the second data is to be displayed;

program instructions to filter e-commerce activity included in an e-commerce activity timeline;

program instructions to decipher positive and negative recommendations or experiences relating to the e-commerce activity;

program instructions to analyze at least one of online browsing, purchases, recommendations, web page views, web page downloads, and text; and

program instructions to generate the second data based on the analysis of the first data such that the second data reflects, at least in part, results of the analysis of the first data.

23. The computer system of claim 17, wherein the program instructions to identify electronic commerce activity related to a first user further comprise:

program instructions to identify at least one source of electronic commerce activity; and

program instructions to consolidate the identified electronic commerce activity.