Current device location advertisement distribution

• US 9,258,588 B2
• Filed: 08/28/2014
• Issued: 02/09/2016
• Est. Priority Date: 12/20/2010
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Minwalla, Nosherwan
• Primary Examiner(s): SHANG, ANNAN Q
• Application Number:
  US14/472,265
• Publication Number:
  US 20140373052A1
• Time in Patent Office: 530 Days
• Field of Search: 725 34- 36, 455/566.1, 455/566, 709217-232
• US Class Current: 1/1
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/26291 for providing content or additional data updates, e.g. updating software modules, stored at the client deployment, distribution, installation, update of software G06F8/65; error detection or correction during software upgrading G06F11/1433; arrangements for updating broadcast information or broadcast-related information H04H60/25
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/42202 environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In embodiments of current device location advertisement distribution, a mobile network operator receives media content from a content service and can then communicate the media content to a client device via a wireless distribution point. A device location service determines that a current location of the client device is not within a geographic region associated with the client device, and updates the current location of the client device from location data that identifies the current location of the client device. The media content can then be updated for distribution to the client device along with advertisements that correspond to an advertising locale, which includes the current location of the client device.

Claims

1. A system, comprising:

a client device configured to receive media content via a wireless distribution point;

a device location service configured to;

determine that a current location of the client device is not within a geographic region associated with the client device, the current location based on location data received via wireless data communication that identifies the current location of the client device; and

determine an advertising locale that includes the current location of the client device for distribution of the media content to the client device along with advertisements that correspond to the advertising locale.

2. A system as recited in claim 1, wherein the geographic region that is associated with the client device is based on at least one of a service contract with a user of the client device or a billing zip code associated with the user of the client device.

3. A system as recited in claim 1, wherein the location data comprises at least one of GPS location data or regional position data that correlates to the current location of the client device.

4. A system as recited in claim 1, wherein the advertisements are targeted local advertisements corresponding to the current location of the client device.

5. A system as recited in claim 1, wherein the advertisements are targeted local advertisements corresponding to the advertising locale that includes the current location of the client device.

6. A system as recited in claim 1, wherein the device location service is further configured to update the media content with the advertisements that correspond to the advertising locale.

7. A system as recited in claim 1, wherein the device location service is further configured to update the advertising locale for the client device as the client device is moved from one region to another.

8. A method, comprising:

receiving media content for distribution to a client device via a wireless distribution point;

determining that a current location of the client device is not within a geographic region associated with the client device, the current location based on location data received via wireless data communication that identifies the current location of the client device; and

determining an advertising locale that includes the current location of the client device for distribution of the media content to the client device along with advertisements that correspond to the advertising locale.

9. A method as recited in claim 8, wherein the geographic region that is associated with the client device is based on at least one of a service contract with a user of the client device or a billing zip code associated with the user of the client device.

10. A method as recited in claim 8, wherein the location data that identifies the current location of the client device comprises at least one of GPS location data or regional position data that correlates to the current location of the client device.

11. A method as recited in claim 8, wherein the media content is updated with the advertisements that are targeted local advertisements corresponding to the current location of the client device.

12. A method as recited in claim 8, wherein the media content is updated with the advertisements that are targeted local advertisements corresponding to the advertising locale that includes the current location of the client device.

13. A method as recited in claim 8, further comprising caching the received media content prior to communicating the media content along with the advertisements to the client device.

14. A method as recited in claim 8, further comprising updating the advertising locale for the client device as the client device is moved from one region to another.

15. A content service, comprising:

a content server configured to distribute media content to a mobile network operator that communicates the media content to a client device via a wireless distribution point;

a processor and memory to implement an advertisement distribution service configured to;

receive location data that identifies a current location of the client device as being not within a geographic region associated with the client device;

determine an advertising locale that includes the current location of the client device for distribution of the media content; and

update the media content to include advertisements that correspond to the advertising locale.

16. A content service as recited in claim 15, wherein the location data that identifies the current location of the client device comprises at least one of GPS location data or regional position data that correlates to the current location of the client device.

17. A content service as recited in claim 15, wherein the advertisements are targeted local advertisements corresponding to the current location of the client device.

18. A content service as recited in claim 15, wherein the advertisements are targeted local advertisements corresponding to the advertising locale that includes the current location of the client device.

19. A content service as recited in claim 15, wherein the media content is cached at the wireless distribution point prior to being communicated to the client device.

20. A content service as recited in claim 15, wherein the advertisement distribution service is further configured to update the advertising locale for the client device as the client device is moved from one region to another.