System for determining local intent in a search query
First Claim
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1. In a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for providing a local intent probability, the storage medium comprising instructions operative to:
- receiving a plurality of search queries;
separating a root term and a location term from each of the plurality of queries;
calculating the local intent probability for each of the root terms based on the frequency each root term is associated with the location terms, wherein the local intent probability is based on a local intent value that represents how a local intent changes over a distance.
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Abstract
A system and method determine local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.
39 Citations
20 Claims
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1. In a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for providing a local intent probability, the storage medium comprising instructions operative to:
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receiving a plurality of search queries; separating a root term and a location term from each of the plurality of queries; calculating the local intent probability for each of the root terms based on the frequency each root term is associated with the location terms, wherein the local intent probability is based on a local intent value that represents how a local intent changes over a distance. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for determining a local intent of a query comprising:
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receiving a query; identifying a presence of a location term in the query; separating the query into a root term and the location term when the location term is present; analyzing historical searches that record which location terms are most often associated with the root term; and computing a local intent probability (LIP) for the root term based on the historical searches, wherein the LIP varies over a geographic range. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A system determining a local intent of a search query comprising:
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a search engine coupled with a network and configured to receive the search query over the network; a local intent analyzer coupled with the search engine and configured to extract a root term from the search query; and a root term database coupled with the local intent analyzer and configured to store a plurality of root terms extracted from a plurality of search queries that are matched with at least one location and geographic range; wherein the local intent analyzer determines the local intent of the query root term based on the at least one location and geographic range associated with the query root term, wherein the query root term is one of the plurality of root terms stored in the root term database. - View Dependent Claims (17, 18, 19, 20)
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Specification