Systems and methods for contextualizing services for inline mobile banner advertising

• US 9,262,766 B2
• Filed: 08/31/2011
• Issued: 02/16/2016
• Est. Priority Date: 08/31/2011
• Status: Active Grant

• Current Assignee: Vibrant Media Incorporated
• Original Assignee: Vibrant Media Incorporated
• Inventors: Mason, Daniel Mark, Russell, Alistair
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US13/223,006
• Publication Number:
  US 20130054371A1
• Time in Patent Office: 1,630 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

The present disclosure is directed to systems and methods for processing advertisement opportunities when a user views content on a mobile device. An agent on a mobile device may contextualize a portion of a page being viewed to identify and send contextual data to a contextualization service. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver an in line banner advertisement for content being viewed. Based on the selected campaign, the contextualization service may send the agent an advertisement or campaign information for display, such as an inline banner at a natural break in the content being viewed. Instead of having an advertisement predetermined or fixed prior to the display of the content, the present systems and methods may dynamically contextualize the page at the point of viewing based on the content of the page being viewed.

Claims

1. A method for providing in-line advertisement for mobile devices, the method comprising:

(a) identifying, by an agent executing on a web browser of a mobile device, text in a portion of a web page being displayed on the mobile device responsive to detecting that the portion of the web page is scrolled into view on the mobile device and is idle for a predetermined time period;

(b) sending, by the agent to a server responsive to the detection, web page data comprising text identified from the portion of the web page;

(c) receiving, by the agent from the server, an advertisement for a campaign from a plurality of campaigns selected by the server based on text from the web page data corresponding to a predetermined set of keywords for the campaign; and

(d) displaying, by the agent responsive to the detection, the advertisement within a break of the web page, the break created by the agent to be near the portion of the web page having text corresponding to a keyword for the campaign.

2. The method of claim 1, wherein step (a) further comprises identifying, by the agent, text in the portion of the web page comprising a paragraph.

3. The method of claim 2, further comprising scrolling, by the mobile device, the paragraph into a current view.

4. The method of claim 1, wherein step (a) further comprises identifying, by the agent, text in the portion of the web page that has been displayed for a predetermined length of time.

5. The method of claim 1, wherein step (b) further comprises sending, by the agent to the server, web page data comprising text identified from the portion of the web page comprising a paragraph.

6. The method of claim 1, wherein step (b) further comprises sending, by the agent to the server, web page data comprising text identified from the portion of the web page comprising a paragraph prior to a currently displayed paragraph.

7. The method of claim 1, wherein step (b) further comprises sending, by the agent to the server, web page data comprising text identified from the portion of the web page comprising a paragraph subsequent to a currently displayed paragraph.

8. The method of claim 1, wherein step (c) further comprises receiving, by the agent, campaign information from the server.

9. The method of claim 1, wherein step (c) further comprises receiving, by the agent from the server, the advertisement comprising a banner to be displayed in-line.

10. The method of claim 1, wherein step (d) further comprises displaying, by the agent, the advertisement in the break naturally occurring after the portion of the web page.

11. The method of claim 1, wherein step (d) further comprises inserting, by the agent, the break after the portion of the web page.

12. The method of claim 1, wherein step (d) further comprises inserting, by the agent, the advertisement into the portion of the web page.

13. A system for providing in-line advertisement for mobile devices, the system comprising:

an agent executing on a web browser of a mobile device identifying text in a portion of a web page being displayed on the mobile device responsive to detecting that the portion of the web page is scrolled into view on the mobile device and is idle for a predetermined time period and sending to a server, responsive to the detection, web page data comprising text identified from the portion of the web page;

wherein the agent receives from the server, an advertisement for a campaign from a plurality of campaigns selected by the server based on text from the web page data corresponding to a predetermined set of keywords for the campaign and responsive to the detection displays the advertisement within a break of the web page, the break created by the agent to be near the portion of the web page having text corresponding to a keyword for the campaign.

14. The system of claim 13, wherein the agent identifies text in the portion of the web page comprising a paragraph.

15. The system of claim 14, wherein the paragraph is scrolled into a current view.

16. The system of claim 13, wherein the agent identifies text in the portion of the web page that is displayed for a predetermined length of time.

17. The system of claim 13, wherein the agent sends to the server web page data comprising text identified from the portion of the web page comprising a paragraph.

18. The system of claim 13, wherein the agent sends to the server web page data comprising text identified from the portion of the web page comprising a paragraph prior to a currently displayed paragraph.

19. The system of claim 13, wherein the agent sends to the server web page data comprising text identified from the portion of the web page comprising a paragraph subsequent to a currently displayed paragraph.

20. The system of claim 13, wherein the agent receives campaign information from the server.

21. The system of claim 13, wherein the agent receives from the server the advertisement comprising a banner to be displayed in-line.

22. The system of claim 13, wherein the agent displays the advertisement in the break naturally occurring after the portion of the web page.

23. The system of claim 13, wherein the agent inserts the break into the web page after the portion of the web page.

24. The system of claim 13, wherein the agent inserts the advertisement into the portion of the web page.