Correlating web page visits and conversions with external references
First Claim
1. A method for estimating the value of an organic marketing campaign, the method comprising:
- receiving an identification of one or more entry pages associated with a website;
receiving one or more keywords related to the entry pages;
by a computing device, determining conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, wherein the visits comprise organic referrals from a search engine, wherein the conversion data quantifies a plurality of conversions completed on the website as a result of the visits, and wherein each of the conversions comprises a predetermined desired action to be completed on the website;
by the computing device, retrieving, using the keywords, organic search results from the search engine;
by the computing device, analyzing the organic search results to determine rank positions of the entry pages; and
by the computing device, identifying a correlation between the rank positions of the entry pages, the conversion data, and the keywords, wherein the identifying comprises determining, for a particular entry page, that a change in the rank position of the particular entry page or a change in the keywords related to the particular entry page correlates with an increase in conversions completed on the website based on visits to the particular entry page.
2 Assignments
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Accused Products
Abstract
Particular embodiments comprise a method for estimating the value of an organic marketing campaign. A computing device receives an identification of one or more entry pages associated with a website, as well as one or more keywords related to the entry pages. The computing device may determine conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, and wherein the visits comprise organic referrals from a search engine. Using the keywords, the computing device may retrieve organic search results from the search engine, and then analyze the organic search results to determine rank positions of the entry pages. Finally, the computing device may identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords.
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Citations
20 Claims
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1. A method for estimating the value of an organic marketing campaign, the method comprising:
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receiving an identification of one or more entry pages associated with a website; receiving one or more keywords related to the entry pages; by a computing device, determining conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, wherein the visits comprise organic referrals from a search engine, wherein the conversion data quantifies a plurality of conversions completed on the website as a result of the visits, and wherein each of the conversions comprises a predetermined desired action to be completed on the website; by the computing device, retrieving, using the keywords, organic search results from the search engine; by the computing device, analyzing the organic search results to determine rank positions of the entry pages; and by the computing device, identifying a correlation between the rank positions of the entry pages, the conversion data, and the keywords, wherein the identifying comprises determining, for a particular entry page, that a change in the rank position of the particular entry page or a change in the keywords related to the particular entry page correlates with an increase in conversions completed on the website based on visits to the particular entry page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. One or more computer-readable non-transitory storage media embodying software comprising instructions operable when executed to:
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receive an identification of one or more entry pages associated with a website; receive one or more keywords related to the entry pages; determine conversion data, wherein the conversion data quantifies a plurality of conversions completed on the website as a result of visits to at least one of the entry pages, wherein the visits comprise organic referrals from a search engine, wherein the conversion data quantifies a plurality of conversions completed on the website as a result of the visits, and wherein each of the conversions comprises a predetermined desired action to be completed on the website; retrieve, using the keywords, organic search results from the search engine; analyze the organic search results to determine rank positions of the entry pages; and identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords, wherein the identifying comprises determining, for a particular entry page, that a change in the rank position of the particular entry page or a change in the keywords related to the particular entry page correlates with an increase in conversions completed on the website based on visits to the particular entry page. - View Dependent Claims (14, 15, 16)
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17. A system comprising:
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one or more processors; and a memory coupled to the processors comprising instructions executable by the processors, the processors being operable when executing the instructions to; receive an identification of one or more entry pages associated with a website; receive one or more keywords related to the entry pages; determine conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, wherein the visits comprise organic referrals from a search engine, wherein the conversion data quantifies a plurality of conversions completed on the website as a result of the visits, and wherein each of the conversions comprises a predetermined desired action to be completed on the website; retrieve, using the keywords, organic search results from the search engine; analyze the organic search results to determine rank positions of the entry pages; and identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords, wherein the identifying comprises determining, for a particular entry page, that a change in the rank position of the particular entry page or a change in the keywords related to the particular entry page correlates with an increase in conversions completed on the website based on visits to the particular entry page. - View Dependent Claims (18, 19, 20)
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Specification