Apparatus and method for display of electronic advertising

• US 9,262,947 B2
• Filed: 05/18/2011
• Issued: 02/16/2016
• Est. Priority Date: 05/18/2010
• Status: Active Grant

• Current Assignee: Total Range Design Pty., Ltd.
• Original Assignee: Total Range Design Pty., Ltd.
• Inventors: Ranger, David Gregory
• Primary Examiner(s): Shah, Priyank
• Application Number:
  US13/695,705
• Publication Number:
  US 20130050060A1
• Time in Patent Office: 1,735 Days
• Field of Search: 345 11- 13
• US Class Current: 1/1
• CPC Class Codes: G09F 15/0062 collapsible
• CPC Class Codes: G09F 9/35 being liquid crystals G09F9/302 takes precedence; liquid crystal materials C09K19/00; liquid crystal panels comprising a number of electrodes in a single cell per se G02F1/13

Abstract

An apparatus for displaying electronic advertisements or the like is provided herein. In one embodiment, the apparatus may include a first planar body having a first electronic display and a second planar body having a second electronic display. The apparatus may include a connector for connecting the first and second planar bodies, and at least one controller component operatively coupled to the first and second electronic displays. The apparatus may include at least one alarm component attached to at least one of the first and second planar bodies, and at least one movement detection component operatively coupled to the at least one alarm component. The apparatus may include at least one power component operatively coupled to the first and second electronic displays and the at least one alarm component.

Claims

1. An electronic advertising billboard, comprising:

a generally planar billboard body extending from a top region to a bottom region, said generally planar billboard body disposed at an angle relative to the ground and comprising an electronic display facing in one direction and configured to display advertising;

a communication component configured to receive advertising content from a remote content provider via a wireless connection;

at least one controller component operatively coupled to said electronic display, said at least one controller component configured for receiving advertising display content from said communication component and displaying the advertising content on said electronic display;

at least one rechargeable battery pack fixedly attached to a base of the billboard powering said communication component, said at least one controller component, and said electronic display, said at least one rechargeable battery pack disposed adjacent the bottom region of said generally planar billboard body to lower the centre of gravity and impede toppling of the billboard, wherein said generally planar billboard body and said electronic display are angled over said battery pack; and

wheels, for wheeling the billboard around, the wheels located proximal to respective edges of the billboard.

2. The electronic advertising billboard according to claim 1, further comprising at least one movement detection component carried by the billboard that is operatively connected to said at least one controller component with said at least one controller component further configured to display an alarm message on said electronic display in response to triggering of said at least one movement detection component.

3. The electronic advertising billboard according to claim 2, further comprising an alarm component that is operatively connected to said at least one movement detection component.

4. The electronic advertising billboard according to claim 3, wherein said alarm component is configured to instruct said at least one controller component to display said alarm message on said electronic display in response to triggering of said at least one movement detection component.

5. The electronic advertising billboard according to claim 1, wherein said wheels include a pair of wheels located proximal to respective edges of the billboard.

6. The electronic advertising billboard according to claim 1, wherein the billboard has an A-frame design.

7. The electronic advertising billboard according to claim 1, further including a connector comprising a hinge.

8. The electronic advertising billboard according to claim 1, wherein said at least one controller component is configured to control advertising content displayed on said electronic display.

9. The electronic advertising billboard according to claim 1, further including a playback device and wherein said at least one controller component includes or interfaces with said playback device.

10. The electronic advertising billboard according to claim 1, further including at least one alarm component attached to the billboard.

11. The electronic advertising billboard according to claim 10, including a display configuration and a transport configuration, wherein the alarm is configured to activate when the billboard moved from the display configuration to the transport configuration.

12. The electronic advertising billboard according to claim 1, further including at least one movement detection component that is attached to said at least one alarm component.

13. The electronic advertising billboard according to claim 12 wherein:

said at least one movement detection component includes at least one retractable member operatively coupled to at least one pressure switch via at least one actuator;

said at least one retractable member is configured to retract in response to a weight of the billboard, thereby depressing said at least one pressure switch via said at least one actuator; and

said at least one retractable body is configured to protract in response to said billboard being moved, thereby no longer depressing said at least one pressure switch, resulting in activation of said alarm component.

14. The electronic advertising billboard according to claim 12 wherein:

said alarm component is in operative communication with said at least one controller component; and

said alarm component is configured to instruct said at least one controller component to display an alarm message on said electronic display in response to said at least one movement detection component being triggered.