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Providing knowledge panels with search results

  • US 9,268,820 B2
  • Filed: 08/03/2012
  • Issued: 02/23/2016
  • Est. Priority Date: 08/04/2011
  • Status: Active Grant
First Claim
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1. A method performed by data processing apparatus, the method comprising:

  • identifying one or more queries that were received with a reference to a given factual entity, wherein the one or more queries identified for the given factual entity are different from one or more queries identified for one or more other factual entities;

    identifying one or more resources related to the given query;

    obtaining search results that are responsive to a received query;

    determining that the given factual entity is referenced by the received query;

    identifying a type of entity for the given factual entity;

    identifying, from a set of different knowledge panel templates, a knowledge panel template specified for the type of entity, the identified knowledge panel template including placeholders for content relevant to the type of entity;

    selecting, from the one or more resources related to the given factual entity, content for display in a knowledge panel for the given factual entity, the selected content including a first content item obtained from a first resource and a second content item obtained from a second resource different than the first resource, each given content item of the selected content being selected based on a number of the one or more received queries that reference both (i) the given factual entity and (ii) information presented by the given content item;

    generating the knowledge panel for the given factual entity by populating the placeholders of the identified knowledge panel template with the selected content; and

    providing data that causes the identified search results and the knowledge panel to be presented on a search results page, the knowledge panel presenting the selected content in a knowledge panel area alongside at least a portion of the search results.

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