System and method for dynamically changing the content of an internet web page

• US 9,269,106 B2
• Filed: 12/17/2012
• Issued: 02/23/2016
• Est. Priority Date: 03/30/2000
• Status: Expired due to Term

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: eBay Inc.
• Inventors: Melet, Stone J.
• Primary Examiner(s): Hong, Stephen
• Assistant Examiner(s): ROBINSON, MARSHON L
• Application Number:
  US13/717,097
• Publication Number:
  US 20130179803A1
• Time in Patent Office: 1,163 Days
• Field of Search: 715/753, 715/760, 715/762
• US Class Current: 1/1
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

A host Web page includes an evolving interactive dialog box wherein an Internet user may enter user data to be processed. When the user completes entering user data in a first revolution of the interactive dialog box, the first revolution is replaced with a second revolution of the evolving interactive dialog box without disturbing or affecting any other part of the host Web page being displayed. Beneficially, the first and second revolutions may be communicated to a user computer together with and at a same time as the host Web page. Also, the second revolution may include a variety of data which is selected or customized to match the user data submitted in the first revolution. Each revolution of the evolving interactive dialog box may be comprised of any combination of general textual data entry fields, category (pull-down) menus, contact information data entry fields, and opt-in/opt-out buttons.

Claims

1. A method comprising:

using a processor to store a first code set for attaching presentation attributes to informational content, the presentation attributes including code for presenting a first revolution of a dialog box upon interpretation of the first code set, the first revolution of the dialog box including a data entry field for entering a user input;

storing a second code set to receive the user input entered into the data entry field;

storing a third code set to perform a validity check on the user input entered into the data entry field;

storing a fourth code set to change dynamically-assigned features of the dialog box upon successful validation of the user input entered into the data entry field of the first revolution of the dialog box, the change to the dynamically-assigned features of the dialog box including a change to a size of the dialog box;

storing a fifth code set to cause presentation of a second revolution of the dialog box upon unsuccessful validation of the user input entered into the data entry field of the first revolution of the dialog box, the second revolution of the dialog box including an alert that at least a portion of the user input entered into the data entry field is invalid; and

causing the transfer of the first, second, third, and fourth code sets via a network.

2. The method as claimed in claim 1 including storing a sixth code set to present a button for indicating when user input is complete.

3. The method as claimed in claim 1 wherein the first, second, third, fourth, and fifth code sets are stored by one or more servers.

4. The method as claimed in claim 1 wherein the first, second, third, fourth, and fifth code sets are transferred in any order via the network to a client device.

5. The method as claimed in claim 1 wherein the first, second, third, fourth, and fifth code sets are transferred via the network to a client device by one or more servers.

6. The method as claimed in claim 1 wherein the interpretation of the first code set causes the first revolution of the dialog box to be presented together with a host page.

7. The method as claimed in claim 1 wherein the change to the dynamically-assigned features of the dialog box includes a change in a color of at least a portion of the dialog box.

8. The method as claimed in claim 1 wherein the change to the dynamically-assigned features of the dialog box includes a change in a font type of the dialog box.

9. The method as claimed in claim 1 wherein the change to the dynamically-assigned features of the dialog box includes a change in a font size of the dialog box.

10. The method as claimed in claim 1 wherein the change to the dynamically-assigned features of the dialog box includes a change in a shape of the dialog box.

11. The method as claimed in claim 1 including storing a sixth code set to present a button for indicating when user input is complete, activation of the button causing presentation of purchase transaction information.

12. The method as claimed in claim 1 including storing a sixth code set to present a button for indicating when user input is complete, activation of the button causing presentation of product information.

13. The method as claimed in claim 1 including storing a sixth code set to present a button for indicating when user input is complete, activation of the button causing presentation of a product sample.

14. The method as claimed in claim 1 including storing a sixth code set to present a button for indicating when user input is complete, activation of the button causing presentation of a survey or contest.

15. A method comprising:

using a processor to receive a first, second, third, fourth, and fifth code set via a network;

using the first code set to present a first revolution of a dialog box upon interpretation of the first code set, the first revolution of the dialog box having a data entry field for entering a user input;

using the second code set to receive the user input entered into the data entry field;

using the third code set to perform a validity check on the user input entered into the data entry field;

using the fourth code set to change dynamically-assigned features of the dialog box upon successful validation of the user input entered into the data entry field of the dialog box, the change to the dynamically-assigned features of the dialog box including a change to a size of the dialog box; and

using the fifth code set to cause presentation of a second revolution of the dialog box upon unsuccessful validation of the user input entered into the data entry field of the first revolution of the dialog box, the second revolution of the dialog box including an alert that at least a portion of the user input entered into the data entry field is invalid.

16. The method as claimed in claim 15 including receiving a sixth code set via the network and using the fourth code set to present a button for indicating when user input is complete.

17. The method as claimed in claim 15 wherein the change to the dynamically-assigned features of the dialog box includes a change in a dimension of the dialog box.

18. A system comprising:

a computer;

network components coupled to the computer for transferring data via a network; and

a processing system implemented on the computer to store a first code set for attaching presentation attributes to informational content, the presentation attributes including code for presenting a first revolution of a dialog box upon interpretation of the first code set, the first revolution of the dialog box having a data entry field for entering a user input;

to store a second code set to receive the user input entered into the data entry field;

to store a third code set to perform a validity check on the user input entered into the data entry field;

to store a fourth code set to change dynamically-assigned features of the dialog box in response to receiving an indication that the user input entered into the data entry field of the dialog box is valid, the change to the dynamically-assigned features of the dialog box including a change to a size of the dialog box;

to store a fifth code set to cause presentation of a second revolution of the dialog box upon unsuccessful validation of the user input entered into the data entry field of the first revolution of the dialog box, the second revolution of the dialog box including an alert that at least a portion of the user input entered into the data entry field is invalid; and

to cause the transfer of the first, second, third, fourth, and fifth code sets via the network.

19. The system as claimed in claim 18 wherein the processing system is further configured to receive a sixth code set via the network and use the sixth code set to present a button for indicating when user input is complete.

20. The system as claimed in claim 18 wherein the change to the dynamically-assigned features of the dialog box includes a change in a dimension of the dialog box.