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Matching users based on behavior in a social network

  • US 9,270,778 B1
  • Filed: 12/17/2013
  • Issued: 02/23/2016
  • Est. Priority Date: 07/05/2007
  • Status: Active Grant
First Claim
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1. A method of matching users based on behavior in a social network, comprising the steps of:

  • (A) gathering information in a computer by observing one or more of said behaviors of two or more observed users among a plurality of said users of said social network, wherein said behaviors include at least one of (i) one or more reactions to content presented to said observed users, (ii) one or more content created by said observed users and (iii) one or more connections established by said observed users;

    (B) generating a plurality of profiles of said observed users based on said information, wherein said behaviors are associated with a plurality of scale factors, respectively;

    (C) updating said profiles by refining said scale factors;

    (D) matching two or more of said observed users based on said profiles as updated;

    (E) communicating between said computer and said observed users that were matched using a communication network; and

    (F) establishing a new behavior in response to said information not matching any of said behaviors already known.

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