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Increasing the number of advertising impressions in an interactive environment

  • US 9,272,203 B2
  • Filed: 04/08/2013
  • Issued: 03/01/2016
  • Est. Priority Date: 10/09/2007
  • Status: Active Grant
First Claim
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1. In a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets, a computer-implemented method for increasing a number of advertising impressions, comprising:

  • a) displaying a scene of a portion of a simulated environment from a camera point of view (camera POV) on a video display;

    b) changing the scene as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment; and

    c) modifying the camera path or a camera field of view, wherein movement added to the camera path or a change the camera field of view places more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression as compared to a likelihood of generating an advertising impression had the camera path or camera field of view not been modified.

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