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Utilizing social network relevancy as a factor in ranking search results

  • US 9,275,149 B2
  • Filed: 08/22/2012
  • Issued: 03/01/2016
  • Est. Priority Date: 08/22/2012
  • Status: Active Grant
First Claim
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1. A computer-implemented method of influencing a ranking of Uniform Resource Locators (URLs) in a search engine, the method comprising the steps of:

  • a computer determining that a first posting of a URL in a social networking environment has occurred in response to determining that the URL was accessed by a user clicking on the URL within the social networking environment;

    the computer comparing a number of accesses of the URL before the first posting of the URL in the social networking environment and subsequent to the first posting of the URL in the social networking environment;

    the computer determining, based on the comparison, whether the number of accesses of the URL has increased subsequent to the first posting of the URL in the social networking environment;

    responsive to determining that the number of accesses of the URL subsequent to the first posting of the URL in the social networking environment has increased, the computer determining whether the number of accesses of the URL has increased by at least a predefined threshold, the predefined threshold specifying a minimum increase in the number of accesses; and

    responsive to determining that the number of accesses of the URL has increased by at least the predefined threshold, the computer increasing the ranking of the URL in a search engine.

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