Utilizing social network relevancy as a factor in ranking search results
First Claim
1. A computer-implemented method of influencing a ranking of Uniform Resource Locators (URLs) in a search engine, the method comprising the steps of:
- a computer determining that a first posting of a URL in a social networking environment has occurred in response to determining that the URL was accessed by a user clicking on the URL within the social networking environment;
the computer comparing a number of accesses of the URL before the first posting of the URL in the social networking environment and subsequent to the first posting of the URL in the social networking environment;
the computer determining, based on the comparison, whether the number of accesses of the URL has increased subsequent to the first posting of the URL in the social networking environment;
responsive to determining that the number of accesses of the URL subsequent to the first posting of the URL in the social networking environment has increased, the computer determining whether the number of accesses of the URL has increased by at least a predefined threshold, the predefined threshold specifying a minimum increase in the number of accesses; and
responsive to determining that the number of accesses of the URL has increased by at least the predefined threshold, the computer increasing the ranking of the URL in a search engine.
1 Assignment
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Accused Products
Abstract
A method, a system and a computer program product for influencing ranking of URLs in a search engine. In an example embodiment, a computer determines that a posting of a URL has occurred in a social networking environment, the computer tracks accesses of the URL subsequent to the posting of the URL. The computer further determines whether a number of accesses of the URL has increased subsequent to the posting of the URL and, responsive to determining that the number of accesses of the URL has increased subsequent to the posting of the URL, the computer determines whether the number of accesses of the URL has increased by at least a predefined threshold. Further, responsive to determining that the number of accesses of the URL has increased by at least the predefined threshold, the computer increases the ranking of the URL in a search engine.
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Citations
21 Claims
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1. A computer-implemented method of influencing a ranking of Uniform Resource Locators (URLs) in a search engine, the method comprising the steps of:
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a computer determining that a first posting of a URL in a social networking environment has occurred in response to determining that the URL was accessed by a user clicking on the URL within the social networking environment; the computer comparing a number of accesses of the URL before the first posting of the URL in the social networking environment and subsequent to the first posting of the URL in the social networking environment; the computer determining, based on the comparison, whether the number of accesses of the URL has increased subsequent to the first posting of the URL in the social networking environment; responsive to determining that the number of accesses of the URL subsequent to the first posting of the URL in the social networking environment has increased, the computer determining whether the number of accesses of the URL has increased by at least a predefined threshold, the predefined threshold specifying a minimum increase in the number of accesses; and responsive to determining that the number of accesses of the URL has increased by at least the predefined threshold, the computer increasing the ranking of the URL in a search engine. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for influencing a ranking of Uniform Resource Locators (URLs) in a search engine, the system comprising:
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a processor comprising a memory configured to; determine that a first posting of a URL in a social networking environment has occurred in response to determining that the URL was accessed by a user clicking on the URL within the social networking environment; compare a number of accesses of the URL before the first posting of the URL in the social networking environment and subsequent to the first posting of the URL in the social networking environment; determine, based on the comparison, whether the number of accesses of the URL has increased subsequent to the first posting of the URL in the social networking environment; responsive to determining that the number of accesses of the URL subsequent to the first posting of the URL in the social networking environment has increased, determine whether the number of accesses of the URL has increased by at least a predefined threshold, the predefined threshold specifying a minimum increase in the number of accesses; and responsive to determining that the number of accesses of the URL has increased by at least the predefined threshold, increase the ranking of the URL in a search engine. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A computer program product for influencing a ranking of Uniform Resource Locators (URLs) in a search engine, the computer program product comprising:
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a non-transitory computer readable storage medium having computer readable program code embodied therewith, the computer readable program code configured to; determine that a first posting of a URL in a social networking environment has occurred in response to determining that the URL was accessed by a user clicking on the URL within the social networking environment; compare a number of accesses of the URL before the first posting of the URL in the social networking environment and subsequent to the fir posting of the URL in the social networking environment; determine, based on the comparison, whether the number of accesses of the URL has increased subsequent to the first posting of the URL in the social networking environment; responsive to determining that the number of accesses of the URL subsequent to the first posting of the URL in the social networking environment has increased, determine whether the number of accesses of the URL has increased by at least a predefined threshold, the predefined threshold specifying a minimum increase in the number of accesses; and responsive to determining that the number of accesses of the URL has increased by at least the predefined threshold, increase the ranking of the URL in a search engine. - View Dependent Claims (17, 18, 19, 20, 21)
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Specification