Systems and methods for state based advertisement messaging across media types

• US 9,275,390 B1
• Filed: 05/22/2006
• Issued: 03/01/2016
• Est. Priority Date: 04/17/2006
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Barnes, James D., Sharma, Sanjay K., Distler, Peter H.
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US11/438,540
• Time in Patent Office: 3,571 Days
• Field of Search: 705/14
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A method is provided for state based advertisement messaging. The method comprises obtaining state information from a state engine, wherein the state information relates to an advertisement that has been displayed in the mobile device. The method also includes selecting an advertisement from a plurality of advertisements, based at least in part on the state information. The method additionally comprises displaying the selected advertisement in the application, and updating the state information for the selected advertisement when the selected advertisement has been displayed in the application.

Claims

1. A method for state based advertisement messaging, comprising:

obtaining state information for a mobile device from a state engine, wherein the state information identifies an advertisement that has been presented in the mobile device, and wherein the state information identifies a media type of the advertisement that has been presented in the mobile device;

generating a plurality of dependency rules that specify an order to present a plurality of advertisements within an advertising campaign, wherein at least one of the dependency rules specifies an order of presentation of media types for the plurality of advertisements within the advertising campaign based on the media type of the advertisement that has been presented in the mobile device, and wherein at least one of the dependency rules specifies an order to present the advertisements such that the ordered advertisements present a unified theme;

selecting, by an advertising system, an advertisement from the plurality of advertisements within the advertising campaign, based at least in part on the state information satisfying at least one of the plurality of dependency rules;

presenting the selected advertisement in an application on the mobile device; and

updating the state information for the mobile device when the selected advertisement has been presented in the application.

2. The method of claim 1, wherein the state information comprises a history of each advertisement comprising at least one of the dates the advertisement was presented, the times the advertisement was presented, how many times the advertisement has been presented, and action taken by a user of the mobile device in response to the advertisement.

3. The method of claim 1, wherein the plurality of advertisements comprise a plurality of media types.

4. The method of claim 1, further comprising:

targeting a particular mobile device with one or more advertisements in an advertising campaign based at least in part on state information relating to advertisements previously presented in that particular mobile device.

5. The method of claim 1, further comprising:

sequencing the order to present the plurality of advertisements such that when a first advertisement is presented in a first media type, the next time a second media type is invoked, a second advertisement related to the first advertisement is presented in the second media type.

6. The method of claim 1, further comprising:

planning an advertising campaign according to a plurality of stages, each stage containing at least one advertisement;

wherein at least some of the plurality of dependency rules specify the order to present the plurality of advertisements such that the at least one advertisement of a latter stage is not presented until the at least one advertisement of an earlier stage has been presented according to state information.

7. A system for state based advertisement messaging, comprising:

a mobile device served by an advertisement fulfillment system, the mobile device comprising;

a plurality of applications are executable to display advertisements of an advertising campaign in an order, wherein the advertisements of the advertising campaign comprise a plurality of media types; and

the advertisement fulfillment system comprising;

a first state engine that stores advertising state information for the mobile device, wherein the advertising state information comprises information identifying which of the advertisements of the advertising campaign have been previously displayed on the mobile device and information identifying a media type of each of the advertisements that have been previously displayed on the mobile device; and

a campaign execution unit that executes the advertising campaign by conveying the advertisements to the mobile device in the order based at least in part on the advertising state information for the mobile device, wherein the order is based on the media type of the advertisements that have been previously displayed on the mobile device, and wherein the order presents a unified theme.

8. The system of claim 7, wherein the mobile device further comprises:

an advertisements store that stores the plurality of advertisements of a plurality of media types; and

an advertisement management system that manages display of the advertisements stored in the advertisements store, wherein the advertisements are displayed in the order.

9. The system of claim 7, wherein the mobile device further comprises:

a second state engine that stores the state information for the individual mobile device;

wherein the mobile device synchronizes the second state engine with the first state engine of the advertisement fulfillment system.

10. The system of claim 7, wherein the advertisement fulfillment system further comprises:

a user interface that receives user input for campaign design; and

a campaign planner that defines one or more advertising campaigns according to the user input and the state information.

11. The system of claim 7, wherein the state information comprises a history of each advertisement comprising at least one of the dates the advertisement was displayed, the times the advertisement was displayed, how many times the advertisement has been displayed, and action taken by a user of the mobile device in response to the advertisement.

12. The system of claim 11, wherein the mobile device initiates a request to the advertisement fulfillment system and the request conveys identifying information to cause the advertisement fulfillment system to select and convey the identity of an advertisement for display in the mobile device;

and wherein the identity of the advertisement for display is used by the mobile device to display the advertisement.

13. The system of claim 11, wherein the advertisement fulfillment system updates the state information for each advertisement each time the advertisement is displayed.

14. A mobile device for state based advertisement messaging, comprising:

a state engine that stores state information for the mobile device, wherein the state information comprises information identifying a media type of the advertisement that has been previously presented in the mobile device; and

a plurality of executable applications that display a plurality of advertisements to a user in an order, wherein the order is based at least in part on state information, the order specifies an order of media types, and the order is chosen such that the ordering of the advertisements presents a unified theme.

15. The mobile device of claim 14, further comprising:

an advertisements store that stores the plurality of advertisements of a plurality of media types, wherein the advertisements are delivered from an external source; and

an advertisement management system that manages display of a plurality of advertisements across media types in the order, wherein the advertisement management system uses identifying information and state information to select one or more advertisements for display in the mobile device.

16. The mobile device of claim 15, wherein the advertisements are conveyed from the external source to the mobile device for display upon selection based on identifying information and state information.

17. The mobile device of claim 15, wherein the advertisements are stored in the advertisements store and displayed when identified as the next to display by the external source.

18. The mobile device of claim 15, wherein the mobile device initiates a request to the external source and the request conveys identifying information and state information to the external source to cause the external source to select one or more advertisements for display in the mobile device.

19. The mobile device of claim 18, wherein:

the state information comprises a history of each advertisement comprising at least one of the dates the advertisement was displayed, the times the advertisement was displayed, how many times the advertisement has been displayed, and action taken by a user of the mobile device in response to the advertisement; and

the identifying information comprises a subscriber identifier unique to the user of the mobile device inserted into the call by a gateway between the external source and the mobile device, and a device identifier unique to the type of the mobile device.

20. The mobile device of claim 14, wherein each time an advertisement is displayed to the user by an executable application, the mobile device updates the state information for the displayed advertisement in the state engine.

21. The mobile device of claim 15, wherein the state engine synchronizes the stored state information with other state information maintained by the external source.