Push notification delivery system with feedback analysis

• US 9,277,023 B1
• Filed: 04/03/2014
• Issued: 03/01/2016
• Est. Priority Date: 06/14/2011
• Status: Active Grant

• Current Assignee: Airship Group, Inc.
• Original Assignee: Urban Airship, Inc.
• Inventors: Onnen, Erik A., Osborn, Steven L. II
• Primary Examiner(s): Mizrahi, Diane
• Application Number:
  US14/244,585
• Time in Patent Office: 698 Days
• US Class Current: 1/1
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 68/00 User notification, e.g. alerting and paging, for incoming communication, change of service or the like

Abstract

A push notification delivery system includes a server system including a processor, a network interface, and memory storing program instructions having code segments for receiving a received push notification, code segments for determining at least one of a favorable push time and a favorable message format based upon a database of received push information developed from a plurality of prior sent push notifications, and code segments for pushing the message to the destination in accordance with the at least one of a favorable push time and a favorable message format. A method for delivering push notifications includes receiving a received push notification including a message and a destination, sending a sent push notification derived from the received push notification to the destination in accordance with at least one favorable condition, receiving received push information related to the sent push notification, and storing the received push information in a database.

Claims

1. A notification server system including memory and a processor, the server system comprising:

an interface configured to receive a push notification to be delivered, wherein the push notification includes a message and a destination to which the push notification is to be delivered;

an optimizer, executed by the processor and configured to determine, using push information developed from a plurality of previously sent push notifications, at least one of an optimal push time and an optimal message format for the push notification to be delivered; and

a deliverer, executed by the processor and configured to deliver the push notification to the destination according to the determined at least one of the optimal push time and the optimal message format.

2. The notification server system of claim 1, wherein the optimizer, when executed by the processor, is configured to determine the at least one of the optimal push time and the optimal message format based at least in part on one or more parameters associated with the push notification to be delivered.

3. The notification server system of claim 2, wherein the one or more parameters includes the destination.

4. The notification server system of claim 3, wherein the one or more parameters includes the message.

5. The notification server system of claim 3, wherein the one or more parameters includes metadata associated with the push notification to be delivered.

6. The notification server system of claim 3, wherein the optimizer, when executed by the processor, is configured to determine the at least one of the optimal push time and the optimal message format based at least in part on real time clock information.

7. The notification server system of claim 3, wherein determining at least one of a push time and a message format is based at least in part on a feature set.

8. The notification server system of claim 1, further comprising a second interface configured to receive push information associated with a processing of the delivered push notification at a device associated with the destination.

9. The notification server system of claim 8, wherein the optimizer, when executed by the processor, is further configured to derive at least one of a new push time and a message format for a subsequent push notification to be delivered at least in part by processing the received push information.

10. The notification server system of claim 9, wherein processing the received push information includes at least one of association rule learning, cluster analysis, constructive induction, data analysis, decision trees, factor analysis, knowledge discovery, neural nets, predictive analytics, reactive business intelligence, regression, structured data analysis (statistics), and text mining.

11. The notification server system of claim 1, wherein the optimizer, when executed by the processor, is configured to determine the at least one of the optimal push time and the optimal message format at least in part by applying a filter to at least one of the message and the destination based at least in part on previously collected push information.

12. The notification server system of claim 11, wherein determining the at least one of the optimal push time and the optimal message format includes determining whether a push density for the destination is within a specification.

13. A processor-implemented method, comprising

receiving, via an interface, a push notification to be delivered, wherein the push notification includes a message and a destination to which the push notification is to be delivered;

determining, using a processor-implemented optimizer and push information developed from a plurality of previously send push notifications, at least one of an optimal push time and an optimal message format for the push notification to be delivered; and

delivering, using a processor-implemented deliverer, the push notification to the destination according to the determined at least one of the optimal push time and the optimal message format.

14. The method of claim 13, wherein the at least one of the optimal push time and the optimal message format is determined based at least in part on one or more parameters associated with the push notification to be delivered.

15. The method of claim 14, wherein the one or more parameters includes the destination.

16. The method of claim 15, wherein the one or more parameters includes the message.

17. The method of claim 14, wherein the one or more parameters includes metadata associated with the push notification to be delivered.

18. The method of claim 14, wherein the at least one of the optimal push time and the optimal message format is determined based at least in part on real time clock information.

19. The method of claim 14, wherein the at least one of the optimal push time and the optimal message format is determined based at least in part on a feature set.

20. A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer program instructions which, when executed by a processor, cause the processor to:

receive a push notification to be delivered, wherein the push notification includes a message and a destination to which the push notification is to be delivered;

determine, using push information developed from a plurality of previously send push notifications, at least one of an optimal push time and an optimal message format for the push notification to be delivered; and

deliver the push notification the destination according to the determined at least one of the optimal push time and the optimal message format.