System and method for in-band delivery of advertising decision data

• US 9,277,263 B2
• Filed: 03/15/2010
• Issued: 03/01/2016
• Est. Priority Date: 03/15/2010
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Smith, Donald, Liu, Kou-Hoi
• Primary Examiner(s): Lonsberry, Hunter B
• Assistant Examiner(s): TRINH, TUNG THANH
• Application Number:
  US12/724,199
• Publication Number:
  US 20110225607A1
• Time in Patent Office: 2,178 Days
• Field of Search: 725/32, 725/35, 725/36
• US Class Current: 1/1
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system is disclosed for inserting advertising description data into an audio/visual data stream, the system including but not limited to a first server processor in data communication with a first computer program comprising instructions embedded in a computer readable medium, wherein the processor is configured to insert advertising trigger signal data into the audio/visual data stream at a super head office (SHO) and send the audio/visual data stream with trigger signal data to an end user client device; and a second processor at a VHO is configured to receive the audio visual data stream and trigger signal data from the first processor, generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of the advertising trigger data in the audio/visual data stream and send the per-VHO multicast data stream from the VHO to the end user client device.

Claims

1. A system for inserting advertising description data into an audio/visual data stream, the system comprising:

a first server processor in data communication with a first computer program comprising instructions embedded in a tangible non-transitory computer readable medium, wherein the computer program comprises;

instructions to insert advertising trigger signal data into the audio/visual data stream at a super head office indicating an advertising avail for insertion of advertising data;

instructions to receive at a first server processor a heads up message from a super head office server;

instructions to determine at the first server processor, based on the heads up message, a pre-roll time for a channel in the data stream for each of a plurality of advertising slots in the advertising avail;

instructions to determine a time needed to prepare for splicing advertising data into the data stream for each of the plurality of slots in the advertising avail;

instructions to determine a difference time between the pre-roll time for the advertising avail and the time needed to prepare for splicing for each slot in the advertising avail;

instructions to reduce a bandwidth burst for inserting the advertising data into the plurality of slots in the advertising avail by spreading each of a plurality of splicing insertion times for the each of the plurality of slots over the difference time for each slot in the advertising avail;

instructions to send the audio/visual data stream with trigger signal data to an end user client device;

and

a second processor at a VHO, wherein the second processor is configured to receive the audio visual data stream and trigger signal data from the first processor, generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of the advertising trigger data in the audio/visual data stream and send the per-VHO multicast data stream from the VHO to the end user client device, wherein the advertising description data is inserted separately for each slot in the advertising avail at the beginning of each slot in each advertising avail in the audio visual advertising stream.

2. The system of claim 1, wherein the second processor further comprises an AdDec server configured to run stage-1 R-UDP with the first processor, wherein the first processor further comprises an Aserver, providing lost packet recovery between the first processor and the second processor, wherein there insertion of advertising description data is spread out by introducing a gap between the insertion times.

3. The system of claim 2, wherein the first processor sends the audio/visual data stream to a plurality of end user client devices and to a third processor and wherein the second processor sends the AdDec stream the plurality of end user client devices and the third processor, wherein in response to a pre-roll time for a particular channel being a first quantity of seconds and a second quantity seconds being required to prepare for splicing after receiving the inserted advertising description data, the insertion is spread out over a third quantity of seconds by which the first quantity of seconds exceeds the second quantity of seconds.

4. The system of claim 3, wherein the third processor further comprises a Dserver and wherein an instant channel change function and a stage-2 R-UDP function both operate on the audio/visual data stream and the AdDec stream and the instant channel change function and the stage-2 R-UDP function are performed between the plurality of end user client devices and Dserver.

5. The system of claim 4, wherein, the AdDec stream is assigned a multicast group (G), which is the same multicast group G, as the audio/visual stream, but assigned a different source address (S), wherein in routers within the IPTV network, G is associated with both the Aserver source of the audio/visual stream and the AdDec server source of the AdDec stream, whereby the clients and Dserver automatically receive both the audio/visual stream and the AdDec stream without being reconfigured from a system configuration wherein every VHO receives AdDec data for every other VHO in the audio/visual stream.

6. The system of claim 5, wherein second processor generates the AdDec stream using real time protocol (RTP) sequence numbers that are offset from RTP sequence numbers for the audio/visual data stream so that the RTP sequence numbers for the AdDec stream are not considered duplicate RTP sequence numbers for the audio/visual data stream.

7. The system of claim 6, wherein the AdDec server is implemented inside each of a pair of redundant Dservers, wherein the Dserver redundancy provides AdDec server redundancy.

8. The system of claim 1, wherein the first processor inserts the ad trigger signal data into the audio/visual data stream and generates a separate VHO-specific AdDec multicast data stream for each of a plurality of VHOs.

9. The system of claim 8, wherein a multicast group (G) for each AdDec stream is the audio/visual stream multicast group (G), and wherein in order to have a particular per-VHO AdDec stream delivered only to a VHO to which it applies, each AdDec stream for a TV channel is assigned a VHO-specific multicast source address (S), independent of an egress interface address for the Aserver.

10. The system of claim 9, wherein routers in the IPTV network are configured to associate G with both the source of the audio/visual data stream and the source of the VHO-specific AdDec stream, so that the end user client devices and the Dserver will both receive both the audio/visual data stream and the AdDec data stream without needing to be reconfigured from a system configuration that delivers all of AdDec data in the audio/visual data stream to every VHO in the IPTV network.

11. The system of claim 1, wherein AdDec data that is applicable to all VHOs is inserted by the Aserver into the audio/visual stream and the per-VHO AdDec streams carries only VHO-specific data.

12. A tangible non-transitory computer readable medium containing an embedded computer program, that when executed by a dedicated processor performs functions that are useful for inserting advertising description data into an audio/visual data stream, the computer program comprising:

instructions to receive at a first server processor a heads up message from a super head office server;

instructions to determine at the first server processor, based on the heads up message, a pre-roll time for each of a plurality of slots in an advertising avail in a channel in the data stream;

instructions to determine a time needed to prepare for splicing advertising data for each of the plurality of slots in the advertising avail into the data stream;

instructions to determine a difference time between the pre-roll time and the time needed to prepare for splicing for each of the plurality of slots in the advertising avail;

instructions to reduce a bandwidth burst for inserting the advertising data into the plurality of slots in the advertising avail by spreading each of a plurality of splicing insertion times for the each of the plurality of slots insertion times for the each of the plurality of slots over the difference time;

instructions to insert advertising trigger signal data into the audio/visual data stream at a first server processor at the super head office and send the audio/visual data and trigger signal data to an end user client device; and

instructions to receive at a second processor, the audio visual data stream from the first processor;

instructions at the second processor to generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of an advertising trigger data in the audio/visual data stream at a second processor at a VHO, wherein the advertising description data is inserted separately for each available advertising avail at the beginning of each advertising avail in the audio visual advertising stream; and

instructions to send the multicast data stream from the second processor to the end user client device.

13. The medium of claim 12, wherein the second processor further comprises an AdDec server configured to run stage-1 R-UDP with the first processor, wherein the first processor further comprises an Aserver, the computer program further comprising instructions to provide lost packet recovery between the first processor and the second processor, wherein there insertion of advertising description data is spread out by introducing a gap between the insertion times.

14. The medium of claim 13, wherein the computer program further comprises instructions to send the audio/visual data stream from the first processor to a plurality of end user client devices and instructions to send the AdDec stream the plurality of end user client devices from a third processor and the second processor, wherein in response to a pre-roll time for a particular channel being a first quantity of seconds and a second quantity seconds being required to prepare for splicing after receiving the inserted advertising description data, the insertion is spread out over a third quantity of seconds by which the first quantity of seconds exceeds the second quantity of seconds.

15. The medium of claim 14, wherein, the AdDec stream is assigned a multicast group (G), which is the same multicast group G, as the audio/visual stream, but assigned a different source address (S), and wherein G is associated with both the Aserver source of the audio/visual stream and the AdDec server source of the AdDec stream in routers within an internet protocol television network including the Aserver and the AdDec server, whereby the clients and Dserver automatically receive both the audio/visual stream and the AdDec stream without being reconfigured from a system configuration wherein every VHO receives AdDec data for every other VHO in internet protocol television network.

16. The medium of claim 15, the computer program further comprising instructions to generate the AdDec stream at the second processor using real time protocol (RTP) sequence numbers that are offset from RTP sequence numbers for the audio/visual stream so that the RTP sequence numbers for the AdDec stream are not considered duplicate RTP sequence numbers and associated packets dropped.

17. The medium of claim 13, the computer program further comprising instructions to insert the ad trigger signal at the first processor into the audio/visual data stream and generate a separate VHO-specific AdDec multicast data stream for each of a plurality of VHOs.

18. The medium of claim 15, wherein the multicast group (G) of each AdDec stream is the same as multicast group G for the audio/visual stream, and wherein in order to have a particular per-VHO AdDec stream delivered only to a VHO to which it applies, each AdDec stream for a given TV channel is assigned a VHO-specific multicast source address, independent of an egress interface address for the Aserver and wherein routers in the internet protocol television network are configured to associate G with both the source of the audio/visual data stream and the source of the VHO-specific AdDec stream, so that the clients and the Dserver will receive the audio/visual data stream and the AdDec data stream without needing to be reconfigured from a system that delivers all of AdDec data in the audio/visual data stream to every VHO in the IPTV network.

19. A non-transitory computer readable medium containing an embedded computer program, that when executed by a dedicated processor performs functions that are useful for inserting advertising description data into an audio/visual data stream, the computer program comprising:

instructions to receive at a first server a heads up message from a super head office server;

instructions to determine at the first server, based on the heads up message, a pre-roll time for each of a plurality of slots in the advertising avail in a channel in the data stream;

instructions to determine a time needed to prepare for splicing advertising data into the data stream for each of the plurality of slots in the advertising avail;

instructions to determine a difference time between the pre-roll time and the time needed to prepare for splicing for each of the plurality of slots in the advertising avail;

instructions to reduce a bandwidth burst for inserting the advertising data into the plurality of slots in the advertising avail by spreading each of a plurality of splicing insertion times for the each of the plurality of slots over the difference time for each slot in the advertising avail;

instructions to insert advertising trigger signal data into the audio/visual data stream at a first server processor at a super head office (SHO); and

instructions to receive the audio visual data stream from the first processor, instructions to generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of an advertising trigger data in the audio/visual data stream at a second processor at a VHO, wherein the advertising description data is inserted separately for each for each slot in the advertising avail available advertising avail at the beginning of each advertising avail in the audio visual advertising stream, wherein there insertion of advertising description data is spread out by introducing a gap between the insertion times, wherein the second processor further comprises and AdDec server configured to run stage-1 R-UDP with the first processor, wherein the first processor further comprises an Aserver, the computer program further comprising instructions to provide lost packet recovery between the first processor and the second processor and wherein the computer program further comprises instructions to sends the audio/visual data stream from the first processor to a plurality of client devices and instructions to send the AdDec stream the plurality of client devices from a third processor and the second processor.

20. The medium of claim 19, wherein, the AdDec stream is assigned a multicast group (G), which is the same multicast group G, as the audio/visual stream, and assigned a different source address (S), wherein in routers within the internet protocol television network, G is associated with both the Aserver source of the audio/visual stream and the AdDec server source of the AdDec stream, whereby the clients and Dserver automatically receive both the audio/visual stream and the AdDec stream without being reconfigured from a system configuration wherein every VHO receives AdDec data for every other VHO in the audio/visual stream, wherein in response to a pre-roll time for a particular channel being a first quantity of seconds and a second quantity seconds being required to prepare for splicing after receiving the inserted advertising description data, the insertion is spread out over a third quantity of seconds by which the first quantity of seconds exceeds the second quantity of seconds.