Methods and apparatus to calculate video-on-demand and dynamically inserted advertisement viewing probability
First Claim
1. A computer-implemented method to calculate a panelist viewing probability, comprising:
- identifying, with a processor, a first set of households associated with a target set of categories that presented a first media having a first telecast delay;
calculating, with the processor, first total tuning minutes and first total exposure minutes for the first set of households;
identifying, with the processor, a second set of households that presented the first media having the first telecast delay and having a portion of the target set of categories, the second set of households having second total tuning minutes and second total exposure minutes;
for each category in the second set of households, calculating, with the processor, a household tuning proportion based on the first and second total tuning minutes, and calculating a household exposure proportion based on the first and second total exposure minutes; and
calculating, with the processor, the panelist viewing probability associated with the first telecast delay based on a ratio of the household exposure proportion and the household tuning proportion.
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Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to calculate video-on-demand viewing probability. Example methods disclosed herein include identifying a first set of households associated with a target set of categories that presented a first media having a first telecast delay, calculating first total tuning minutes and first total exposure minutes for the first set of households, identifying a second set of households that presented the first media having the first telecast delay and having a portion of the target set of categories, the second set of households having second total tuning minutes and second total exposure minutes for each category in the second set of households, calculating a household tuning proportion based on the first and second total tuning minutes, and calculating a household exposure proportion based on the first and second total exposure minutes, and calculating the panelist viewing probability associated with the first telecast delay based on a ratio of the household exposure proportion and the household tuning proportion.
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Citations
27 Claims
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1. A computer-implemented method to calculate a panelist viewing probability, comprising:
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identifying, with a processor, a first set of households associated with a target set of categories that presented a first media having a first telecast delay; calculating, with the processor, first total tuning minutes and first total exposure minutes for the first set of households; identifying, with the processor, a second set of households that presented the first media having the first telecast delay and having a portion of the target set of categories, the second set of households having second total tuning minutes and second total exposure minutes; for each category in the second set of households, calculating, with the processor, a household tuning proportion based on the first and second total tuning minutes, and calculating a household exposure proportion based on the first and second total exposure minutes; and calculating, with the processor, the panelist viewing probability associated with the first telecast delay based on a ratio of the household exposure proportion and the household tuning proportion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus to calculate a panelist viewing probability, comprising:
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a categorizer to identify a first set of households associated with a target set of categories that presented a first media having a first telecast delay; a proportion manager to; calculate first total tuning minutes and first total exposure minutes for the first set of households; identify a second set of households that presented the first media having the first telecast delay and having a portion of the target set of categories, the second set of households having second total tuning minutes and second total exposure minutes; for each category in the second set of households, calculate a household tuning proportion based on the first and second total tuning minutes and calculate a household exposure proportion based on the first and second total exposure minutes; and a probability engine to calculate the panelist viewing probability associated with the first telecast delay based on a ratio of the household exposure proportion and the household tuning proportion. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A tangible machine readable storage medium comprising instructions that, when executed, cause a machine to at least:
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identify a first set of households associated with a target set of categories that presented a first media having a first telecast delay; calculate first total tuning minutes and first total exposure minutes for the first set of households; identify a second set of households that presented the first media having the first telecast delay and having a portion of the target set of categories, the second set of households having second total tuning minutes and second total exposure minutes; for each category in the second set of households, calculate a household tuning proportion based on the first and second total tuning minutes, and calculating a household exposure proportion based on the first and second total exposure minutes; and calculate the panelist viewing probability associated with the first telecast delay based on a ratio of the household exposure proportion and the household tuning proportion. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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Specification