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Systems and methods for active training of broadcast personalization and audience measurement systems using a presence band

  • US 9,277,276 B1
  • Filed: 08/18/2014
  • Issued: 03/01/2016
  • Est. Priority Date: 08/18/2014
  • Status: Active Grant
First Claim
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1. A method for determining presence of individuals during audience measurement, comprising:

  • receiving, by a first device during display of an item of content, a transmitted signal from a second device associated with a first individual;

    generating, by the first device responsive to receiving the transmitted signal from the second device, a first signature associated with the first individual based on the displayed item of content;

    receiving, by the first device during display of a second item of content, a second transmitted signal from the second device and a transmitted signal from a third device associated with a second individual;

    generating, by the first device responsive to receiving the transmitted signals from the second and third device, a second signature associated with both the first and second individual based on the displayed second item of content;

    detecting, by the first device during display of a third item of content, no transmitted signals from the second device or third device;

    generating, by the first device during display of the third item of content, a third signature based on the displayed third item of content and the absence of the transmitted signals from the second device and third device;

    determining, by the first device, that the third signature matches the first signature by determining that an intersection between the third signature and the first signature is greater than an intersection between the third signature and the second signature; and

    recording, by the first device responsive to the determination, an identification of presence of the first individual and absence of the second individual during display of the third item of content.

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