Systems and methods to determine a position within a physical location visited by a user of a wireless device using Bluetooth® transmitters configured to transmit identification numbers and transmitter identification data
First Claim
1. A method, used by a system including at least one server, at least one processor, at least one storage device, and at least one network interface, of identifying a location of a user of a wireless device within a physical named location comprising the acts of:
- storing, in the at least one storage device of the system, information pertaining to;
(i) a first positional coordinate within the physical named location associated with a first set of transmitter identification data that identifies a first Bluetooth radio transmitter as physically situated within the physical named location, and(ii) a second positional coordinate within the physical named location associated with a second set of transmitter identification data that identifies a second Bluetooth radio transmitter; and
,receiving, using the at least one network interface of the system via the Internet, a communication from the wireless device including at least a portion of the first set of transmitter identification data that is selected for inclusion in the communication based upon a relative signal strength reading associated with the first Bluetooth radio transmitter;
determining, using at least one processor of the system that is configured to compare at least a portion of the stored information with at least a portion of the received communication, that the wireless device is, or was, physically located proximate to the first Bluetooth radio transmitter within the physical named location;
transmitting the first and second positional coordinates to the wireless device via the Internet using the at least one network interface of the system; and
,receiving from the wireless device, using the at least one network interface of the system, a calculated position of the wireless device within the physical named location that is based upon the first and second positional coordinates and the relative signal strength readings of the first Bluetooth radio transmitter and the second Bluetooth radio transmitter.
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Accused Products
Abstract
In general, the invention relates to methods and systems that record the location of a user and determine the corresponding physical named location (e.g. business location) visited by the user. A network includes a server programmed with a database of location information, a database of user information, payment account information, and a wireless communication system capable of communicating with the user'"'"'s mobile device. The location of the mobile device is ascertained and recorded. The system determines the physical named location (e.g. business location) visited by the user. Bluetooth, wireless transceivers are placed throughout the business location. The mobile device connects to the wireless transceivers with the best signal (e.g., the closest one), or is scanned by a wireless scanner, and the user'"'"'s location in the store is determined. Targeted content based upon the location of the user in the store is sent to the user.
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Citations
20 Claims
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1. A method, used by a system including at least one server, at least one processor, at least one storage device, and at least one network interface, of identifying a location of a user of a wireless device within a physical named location comprising the acts of:
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storing, in the at least one storage device of the system, information pertaining to; (i) a first positional coordinate within the physical named location associated with a first set of transmitter identification data that identifies a first Bluetooth radio transmitter as physically situated within the physical named location, and (ii) a second positional coordinate within the physical named location associated with a second set of transmitter identification data that identifies a second Bluetooth radio transmitter; and
,receiving, using the at least one network interface of the system via the Internet, a communication from the wireless device including at least a portion of the first set of transmitter identification data that is selected for inclusion in the communication based upon a relative signal strength reading associated with the first Bluetooth radio transmitter; determining, using at least one processor of the system that is configured to compare at least a portion of the stored information with at least a portion of the received communication, that the wireless device is, or was, physically located proximate to the first Bluetooth radio transmitter within the physical named location; transmitting the first and second positional coordinates to the wireless device via the Internet using the at least one network interface of the system; and
,receiving from the wireless device, using the at least one network interface of the system, a calculated position of the wireless device within the physical named location that is based upon the first and second positional coordinates and the relative signal strength readings of the first Bluetooth radio transmitter and the second Bluetooth radio transmitter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system comprising:
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a storage device configured to store information pertaining to; (i) a first positional coordinate within a physical named location associated with a first set of transmitter identification data that identifies a first Bluetooth radio transmitter as physically situated within the physical named location, and (ii) a second positional coordinate within the physical named location associated with a second set of transmitter identification data that identifies a second Bluetooth radio transmitter; and
,at least one network interface configured to receive, via the Internet, a communication from a wireless device; at least one processor configured to parse the communication to ascertain at least a portion of the first set of transmitter identification data that was selected for inclusion in the communication by the wireless device based upon a relative signal strength reading associated with the first Bluetooth radio transmitter; wherein the at least one processor is further configured to determine, by comparing at least a portion of the stored information with at least a portion of the received communication, that the wireless device is, or was, physically located proximate to the first Bluetooth radio transmitter within the physical named location; wherein the at least one network interface is further configured to transmit the first and second positional coordinates to the wireless device via the Internet; and
,wherein the at least one network interface of the system is further configured to receive, from the wireless device, a calculated position of the wireless device within the physical named location that is based upon the first and second positional coordinates and the relative signal strength readings of the first Bluetooth radio transmitter and the second Bluetooth radio transmitter. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification