Provision of alternate content in response to QR code
First Claim
1. A method implemented on a computer system comprising:
- receiving at a first server a first address location from a QR reader device, wherein the first address location is extracted from a QR code contained in a media presentation, wherein the first address location includes additional content related to the media presentation provided by the source of the media presentation;
accessing the first address location at the first server for the additional content to collect data about the additional content;
identifying a second address location having alternate content from a captive directory, the alternate content being related to the additional content information based on the collected data about the additional content, wherein the identifying comprises;
searching a local directory of the first server having available alternate content to determine an affinity between the additional content information and the available alternate content,selecting alternate content from the available alternate content having a highest affinity with the additional content information, andreturning a location identifier associated with the selected alternate content as the location; and
transmitting the second address location of the alternate content to the QR reader device.
4 Assignments
0 Petitions
Accused Products
Abstract
A party that is not the source or originator of a QR code is enabled to provide a consumer a selection of related alternate content rather than content identified in the QR code. A method is implemented on a computer system to receive additional content information represented by a QR code extracted by a consumer'"'"'s QR reader device from a media presentation containing the QR code. The QR code is generated by a source of the media presentation. A location of alternate content from a captive environment related to the additional content information is identified. The location of the alternate content may be identified based upon the decoded information from the QR code. The location of the alternate content is transmitted to the QR reader device.
304 Citations
21 Claims
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1. A method implemented on a computer system comprising:
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receiving at a first server a first address location from a QR reader device, wherein the first address location is extracted from a QR code contained in a media presentation, wherein the first address location includes additional content related to the media presentation provided by the source of the media presentation; accessing the first address location at the first server for the additional content to collect data about the additional content; identifying a second address location having alternate content from a captive directory, the alternate content being related to the additional content information based on the collected data about the additional content, wherein the identifying comprises; searching a local directory of the first server having available alternate content to determine an affinity between the additional content information and the available alternate content, selecting alternate content from the available alternate content having a highest affinity with the additional content information, and returning a location identifier associated with the selected alternate content as the location; and transmitting the second address location of the alternate content to the QR reader device. - View Dependent Claims (2, 3, 14, 15, 16, 17, 18, 19, 20)
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4. A computer program product comprising computer-executable instructions for performing a computer process stored in a non-transitory storage medium of a mobile device, wherein the instructions comprise operations to:
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receive additional content information contained in a QR code extracted by a QR reader of the mobile device from a media presentation containing the QR code, wherein the QR code is generated by a source of the media presentation, wherein the additional content information comprises a first address location having secondary material related to the media presentation; access the first address location from the mobile device to collect data about the secondary material related to the media presentation; search a local database of the mobile device for alternate content to be provided in lieu of the first address location; identify a second address location having alternate content from a captive environment comprising the local database or a captive directory server separate from the mobile device, the alternate content being related to the secondary material related to the media presentation based on the collected data about the secondary material related to the media presentation; and present the alternate content from the second address location. - View Dependent Claims (5, 6, 7, 21)
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8. A method implemented on a computer system comprising
receiving a television media presentation created by a third party source at a television network provider, wherein the third party source is different from the television network provider; -
generating a QR code comprising a location identifier for additional content stored within a captive environment of the television network provider, wherein the additional content is related to the television media presentation created by the third party source, wherein the QR code generation is performed by the television network provider presenting the television media presentation; transmitting the QR code in conjunction with a transmission of the media presentation from the network provider; receiving a request for the additional content from a consumer device; transmitting the additional content to the consumer device. - View Dependent Claims (9, 10, 11, 12, 13)
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Specification