Location-aware content and location-based advertising with a mobile device
First Claim
1. A method of receiving location-based information at a mobile device from a set of one or more servers, the method comprising:
- disabling location reporting from the mobile device to said set of servers in response to receiving, by the mobile device, a user selection to disable location reporting from the mobile device to the set of servers, disabling location reporting from the mobile device comprising disabling broadcasting of the location of the mobile device to the set of servers;
activating geotagging of at least a portion of content generated at the mobile device in response to receiving, by the mobile device, a user selection to activate geotagging of at least a portion of content generated at the mobile device;
activating time-stamping of at least a portion of the content generated at the mobile device in response to receiving, by the mobile device, a user selection to activate time-stamping of at least a portion of the content generated at the mobile device;
generating content at the mobile device;
geotagging and time-stamping, by the mobile device, at least a portion of the generated content;
sending the generated content and the associated geotag and time-stamp from the mobile device to the set of servers; and
sending location-based information from the set of servers to the mobile device based on a location of the mobile device indirectly derived by the set of servers from the geotag and the time-stamp of the content sent by the mobile device to the set of servers while location reporting from the mobile device to said set of servers is disabled.
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Accused Products
Abstract
Many mobile devices such as smart phones can generate content ranging from text and audio, to images and videos that are taken with their cameras. These devices are also equipped with wireless radios and magnetometers that can be used to obtain position and orientation information. It is possible to allow the user of the mobile phone to add the position and orientation information of the mobile and date/time to the content that the mobile generates. Thus, emails, Short Message Service (SMS) messages, blog entries, audio recordings, and pictures/video that are generated with the mobile can be geotagged with the mobile'"'"'s position and orientation, as well as the date and time. This information can then be used by a location-based contextual advertising server to provide more relevant on-line ads.
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Citations
30 Claims
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1. A method of receiving location-based information at a mobile device from a set of one or more servers, the method comprising:
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disabling location reporting from the mobile device to said set of servers in response to receiving, by the mobile device, a user selection to disable location reporting from the mobile device to the set of servers, disabling location reporting from the mobile device comprising disabling broadcasting of the location of the mobile device to the set of servers; activating geotagging of at least a portion of content generated at the mobile device in response to receiving, by the mobile device, a user selection to activate geotagging of at least a portion of content generated at the mobile device; activating time-stamping of at least a portion of the content generated at the mobile device in response to receiving, by the mobile device, a user selection to activate time-stamping of at least a portion of the content generated at the mobile device; generating content at the mobile device; geotagging and time-stamping, by the mobile device, at least a portion of the generated content; sending the generated content and the associated geotag and time-stamp from the mobile device to the set of servers; and sending location-based information from the set of servers to the mobile device based on a location of the mobile device indirectly derived by the set of servers from the geotag and the time-stamp of the content sent by the mobile device to the set of servers while location reporting from the mobile device to said set of servers is disabled. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system comprising:
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a mobile device; and a set of servers; the mobile device configured to; disable location reporting from the mobile device to said set of servers in response to receiving a user selection to disable location reporting from the mobile device to the set of servers, disabling location reporting from the mobile device comprising disabling broadcasting of the location of the mobile device to the set of servers; activate geotagging of at least a portion of content generated at the mobile device in response to receiving a user selection to activate geotagging of at least a portion of content generated at the mobile device; activate time-stamping of at least a portion of the content generated at the mobile device in response to receiving a user selection to activate time-stamping of at least a portion of the content generated at the mobile device; generate content at the mobile device; geotag and time-stamp at least a portion of the generated content; and send the generated content and the associated geotag and time-stamp to the set of servers; the set of servers configured to; send location-based information to the mobile device based on a location of the mobile device indirectly derived by the set of servers from the geotag and the time-stamp of the content sent by the mobile device to the set of servers while location reporting from the mobile device to said set of servers is disabled. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification