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Visually readable electronic label

  • US 9,286,594 B1
  • Filed: 06/08/2015
  • Issued: 03/15/2016
  • Est. Priority Date: 11/08/2013
  • Status: Active Grant
First Claim
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1. A system for changing an indication of a brand using visually readable electronic labels, comprising:

  • a visually readable electronic label associated with at least one mobile communication device, comprising;

    a radio frequency identity (RFID) component that is operable to store and process data,an antenna coupled to the radio frequency identity component that is operable for deriving electrical power from an incident radio frequency field, anda display coupled to the radio frequency identity component that is operable to present a visual indication of the data responsive to a command by the radio frequency identity component and based on the electrical power derived from the incident radio frequency field, wherein the visually readable electronic label changes the visual indication based on a brand indication in the data received from a scanning device.

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