Method for determining an area within a multimedia content element over which an advertisement can be displayed

• US 9,286,623 B2
• Filed: 04/30/2013
• Issued: 03/15/2016
• Est. Priority Date: 10/26/2005
• Status: Active Grant

• Current Assignee: Cortica Ltd.
• Original Assignee: Cortica Ltd.
• Inventors: Raichelgauz, Igal, Odinaev, Karina, Zeevi, Yehoshua Y.
• Primary Examiner(s): Hill, Stanley K
• Assistant Examiner(s): Chubb, Mikayla
• Application Number:
  US13/874,195
• Publication Number:
  US 20130246166A1
• Time in Patent Office: 1,050 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06N 5/02 Knowledge representation; Symbolic representation
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/59 of video recognising characters or patterns in general G06F18/00, G06V20/00
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method and system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed. The method comprises extracting the multimedia content element from a web-page; partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content elements; and identifying at least one attractive advertising area within the multimedia content element based on the signature analysis.

Claims

1. A method for detecting at least one advertising attractive area within a multimedia content element over which an advertisement item can be displayed, comprising:

extracting the multimedia content element from a web-page;

partitioning the multimedia content element into a predefined number of portions;

generating at least one signature for each portion of the multimedia content element;

analyzing the at least one signature generated for each portion of the multimedia content element, wherein the analysis includes determination of texture uniformity, margin of the respective portion, and a location of the portion within the multimedia content element; and

identifying at least one attractive advertising area within the multimedia content element based on the signature analysis.

2. The method of claim 1, wherein identifying the at least one attractive advertising area further comprises:

assigning each portion with an attractiveness score based on the analysis of the respective at least one signature; and

determining each portion having an attractiveness score above a predefined threshold as an attractive advertising area.

3. The method of claim 2, further comprising:

matching at least one advertisement item to each of the portion of the multimedia content elements respective of its at least one generated signature.

4. The method of claim 3, further comprising:

laying the at least one matching advertisement item over the at least one attractive advertising area.

5. The method of claim 4, wherein the at least one advertisement item displayed respective of a gesture of a user is detected by a user node configured to display the web-page.

6. The method of claim 5, wherein the user gesture is any one of:

a scroll on the multimedia content element, a tap on the multimedia content element, a mouse click on the multimedia content element, a response to the multimedia content element.

7. The method of claim 1, further comprising:

clustering the at least one signature generated for each portion of the multimedia content element; and

matching at least an advertisement item to each of the portions of the multimedia content element respective of the clustered signature.

8. The method of claim 1, wherein the multimedia content element is at least one of:

an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, and portions thereof.

9. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 1.

10. A system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed, comprising:

an interface to a network for receiving a webpage containing at least one multimedia content element; and

a processing unit;

a memory coupled to the processing unit, the memory contains instructions that when executed by the processing unit configure the system to;

extract the multimedia content element from a web-page;

partition the multimedia content element into a predefined number of portions;

analyze the at least one signature generated for each portion of the multimedia content element, wherein the analysis includes determination of texture uniformity, margin of the respective portion, and a location of the portion within the multimedia content element; and

identify at least one attractive advertising area within the multimedia content element based on the signature analysis.

11. The system of claim 10, further comprising:

a signature generator system for generating at least one signature for each portion of a multimedia content element, wherein the at least one signature is robust to noise and distortions.

12. The system of claim 11, wherein the signature generator system comprises a plurality of computational cores enabled to receive the multimedia content elements, each computational core of the plurality of computational cores having properties that are at least partly statistically independent of other of the computational cores, the properties are set independently of each other core.

13. The system of claim 12, wherein the system is further configured to identify the at least one attractive advertising area by:

assigning each portion with an attractiveness score based on the analysis of the respective at least one signature; and

determining each portion having an attractiveness score above a predefined threshold as an attractive advertising area.

14. The system of claim 13, wherein the system is further configured to:

match at least one advertisement item to each of the portions of the multimedia content element respective of its at least one generated signature.

15. The system of claim 14, wherein the system is further configured to:

lay the at least one matching advertisement over the at least one attractive advertising area.

16. The system of claim 14, further comprising:

a database for maintaining the at least one matching advertisement item.

17. The system of claim 13, wherein system is further configured to:

cluster the at least one signature generated for each portion of the multimedia content element; and

match at least an advertisement item to each of the portions of the multimedia content element respective of the clustered signature.

18. The system of claim 10, wherein the multimedia content element is at least one of:

an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, combinations thereof, and portions thereof.