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Content display controls based on environmental factors

  • US 9,288,387 B1
  • Filed: 09/11/2012
  • Issued: 03/15/2016
  • Est. Priority Date: 09/11/2012
  • Status: Active Grant
First Claim
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1. A computer-implemented method for controlling content presentation, the method comprising:

  • under the control of one or more computer systems configured with executable instructions,receiving an instruction to present media content via a mobile computing device;

    capturing at least one of;

    image data using a camera of the mobile computing device or audio data using a microphone of the mobile computing device;

    analyzing the at least one of the image data or the audio data to determine at least one environmental attribute, the environmental attribute including at least information about a location of the mobile computing device and one or more persons within a vicinity of the mobile computing device;

    determining that a portion of the media content being presented by the mobile computing device is inappropriate based at least in part on the environmental attribute; and

    controlling presentation of the media content by the mobile computing device based at least in part on a profile associated with the environmental attribute by presenting alternative content in place of the portion of the media content determined to be inappropriate.

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