Method and system for providing synchronized advertisements and services

• US 9,288,509 B2
• Filed: 12/27/2013
• Issued: 03/15/2016
• Est. Priority Date: 12/28/2012
• Status: Active Grant

• Current Assignee: Turner Broadcasting System Incorporated (Warner Bros. Discovery, Inc.)
• Original Assignee: Turner Broadcasting System Incorporated (Warner Bros. Discovery, Inc.)
• Inventors: Sinha, Nishith Kumar, Giles, Matthew Paul, Loheide, Donald Jude, Sathianathan, Brainerd, Gopinath, Balaji, Wolff-Ingham, Karl-Christian
• Primary Examiner(s): HANCE, ROBERT J
• Application Number:
  US14/141,995
• Publication Number:
  US 20140282697A1
• Time in Patent Office: 809 Days
• US Class Current: 1/1
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/82 the transmission system being the Internet
• CPC Class Codes: H04N 21/23 Processing of content or additional data; Elementary server operations; Server middleware
• CPC Class Codes: H04N 21/234 Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/236 Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream multiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/4122 additional display device, e.g. video projector digital output for controlling a plurality of local displays G06F3/1423
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/43079 of additional data with content streams on multiple devices
• CPC Class Codes: H04N 21/431 Generation of visual interfaces for content selection or interaction; Content or additional data rendering
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/442 Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk arrangements for monitoring broadcast services or broadcast-related services H04H60/29; arrangements for identifying or recognising characteristics with a direct linkage to broadcast information H04H60/35; monitoring of user activities for profile generation for accessing a video database G06F16/739; monitoring in wireless networks H04W24/00
• CPC Class Codes: H04N 21/44204 : Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/472 : End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/47205 : for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 : involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/64322 : IP
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8173 : End-user applications, e.g. Web browser, game
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/858 : Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

A second screen communication device that is paired with an automatic content recognition (ACR) enabled display communication device is operable to detect presentation of a linear advertisement campaign on the ACR-enabled display communication device and control presentation of content, which is associated with the linear advertisement campaign, on the second screen communication device. The content that is associated with the linear advertisement campaign comprises a plurality of messages. The second screen communication device is operable to select one or more of the plurality of messages for presentation on the second screen communication whenever the linear advertisement campaign is detected during the presentation on the ACR-enabled display communication device. The screen communication device may be operable to sequence through presentation of the plurality of messages on the ACR-enabled display communication device based on the selection.

Claims

1. A method, comprising:

in a second screen communication device that is paired with an automatic content recognition enabled display communication device;

detecting presentation of a linear advertisement campaign for an advertised item on said automatic content recognition enabled display communication device, wherein said linear advertisement campaign for said advertised item comprises a plurality embedded segments, and each of said plurality of embedded segments targets a specific aspect of said advertised item;

controlling on said second screen communication device, presentation of corresponding content for each of said plurality of embedded segments, wherein the corresponding content targets said specific aspect of said advertised item; and

tracking a frequency at which said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item are presented on said second screen communication device.

2. The method according to claim 1, comprising selecting one or more of a plurality of messages for presentation on said second screen communication device whenever said linear advertisement campaign is detected during said presentation on said automatic content recognition enabled display communication device, wherein the corresponding content comprises the plurality of messages.

3. The method according to claim 2, comprising sequencing through presentation of the plurality of messages on said second screen communication device based on said selection.

4. The method according to claim 1, comprising presenting said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item if said frequency is less than a particular threshold value.

5. The method according to claim 4, comprising barring presentation of said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item if said frequency is greater than a particular threshold value.

6. The method according to claim 1, comprising determining which one of said plurality of embedded segments that targets said specific aspect of said advertised item is being presented on said second screen communication device.

7. The method according to claim 6, comprising presenting said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item on said second screen communication device based on said determining.

8. The method according to claim 1, comprising:

determining one or more attributes that enables said presentation of said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item on said second screen communication device;

comparing said determined one or more attributes to one or more attributes associated with one or more products and/or services provided by an advertiser of said linear advertisement campaign; and

presenting information on said second screen communication device that enables a viewer of said second screen communication device to utilize said one or more products and/or services provided by advertiser of said linear advertisement campaign.

9. A system, comprising:

a second screen communication device that is paired with an automatic content recognition enabled display communication device, said second screen communication device being operable to;

detect presentation of a linear advertisement campaign for an advertised item on said automatic content recognition enabled display communication device, wherein said linear advertisement campaign for said advertised item comprises a plurality embedded segments, and each of said plurality of embedded segments targets a specific aspect of said advertised item;

control on said second screen communication device, presentation of corresponding content for each of said plurality of embedded segments, wherein the corresponding content targets said specific aspect of said advertised item; and

track a frequency at which said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item are presented on said second screen communication device.

10. The system according to claim 9, wherein said second screen communication device is operable to select one or more of a plurality of messages for presentation on said second screen communication device whenever said linear advertisement campaign is detected during said presentation on said automatic content recognition enabled display communication device.

11. The system according to claim 10, wherein said second screen communication device is operable to sequence through presentation of the plurality of messages on said second screen communication device based on said selection.

12. The system according to claim 9, comprising presenting corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item if said frequency is less than a particular threshold value.

13. The system according to claim 12, wherein said second screen communication device is operable to bar presentation of said said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item if said frequency is greater than said particular threshold value.

14. The system according to claim 9, wherein:

said second screen communication device is operable to determine which one of plurality of embedded segments that targets said specific aspect of said advertised item is being presented on said second screen communication device; and

said second screen communication device is operable to present said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item on said second screen communication device.

15. The system according to claim 9, wherein said second screen communication device is operable to:

determine one or more attributes that enables said presentation of said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item on said second screen communication device;

compare said determined one or more attributes to one or more attributes associated with one or more products and/or services provided by advertiser of said linear advertisement campaign; and

present information on said second screen communication device that enables a viewer of said second screen communication device to utilize said one or more products and/or services provided by advertiser of said linear advertisement campaign.

16. A non-transitory computer readable medium having stored thereon, a computer program having at least one code section being executable by a machine for causing the machine to perform steps comprising:

in a second screen communication device that is paired with an automatic content recognition enabled display communication device;

in a second screen communication device that is paired with an automatic content recognition enabled display communication device;

detecting presentation of a linear advertisement campaign for an advertised item on said automatic content recognition enabled display communication device, wherein said linear advertisement campaign for said advertised item comprises a plurality embedded segments, and each of said plurality of embedded segments targets a specific aspect of said advertised item;

controlling on said second screen communication device, presentation of corresponding content for each of said plurality of embedded segments, wherein the corresponding content targets said specific aspect of said advertised item; and

tracking a frequency at which said corresponding content for each of said plurality of embedded segments that targets said specific aspect of said advertised item are presented on said second screen communication device.