Mobile device user interface advertising software development kit

• US 9,292,264 B2
• Filed: 03/15/2013
• Issued: 03/22/2016
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Paschar LLC
• Original Assignee: Paschar LLC
• Inventors: Ma, Peter
• Primary Examiner(s): Kumar, Anil N
• Application Number:
  US13/836,283
• Publication Number:
  US 20140282126A1
• Time in Patent Office: 1,103 Days
• Field of Search: 715/762, 715/765, 715/779, 715/790
• US Class Current: 1/1
• CPC Class Codes: G06F 8/34 Graphical or visual programming
• CPC Class Codes: G06F 8/38 for implementing user interfaces
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A software development kit for providing advertising in a mobile device user interface is provided. The software development kit includes computer executable program instructions for generating a wrapper view object that wraps an advertising corner control view object. The kit allows an application developer to create an application interface and wrap it in the wrapper view object. When the resulting computer executable instructions are executed, a user interface is displayed with an advertising corner control interface area and an application interface area. The user can select the advertising corner control interface area using a first selection technique to display an advertising interface area and remove the advertising control interface area and the application interface area. The user can select the advertising corner control interface area using a second technique to remove the application corner control interface area while continuing to display the application interface area.

Claims

1. A software development kit, comprising:

A non-transitory computer readable medium having computer executable instructions stored thereon which perform the following steps when executed by a mobile device computer processor in a mobile device having a display;

generating an advertising corner control interface area on the mobile device display, the advertising corner control interface area comprising a graphic including content, wherein when the mobile device is in a first rotational orientation in a plane perpendicular to the Earth'"'"'s surface, the graphic is located in a first corner of the mobile device display, and the graphic is selectable by a first selection technique to cause an advertising interface area to be visible on the mobile device display, wherein the advertising interface area has advertising content related to the graphic content, and the computer executable instructions comprise an object oriented programming parent view object that includes an object oriented programming advertising corner control interface area view object that defines the advertising corner control interface area and in which advertising corner control interface view object a developer can wrap an object oriented programming application interface area view object and which parent view object further includes an object oriented advertising interface view object that defines the advertising interface area, such that when the object oriented programming advertising corner control interface area view object and the object oriented programming application interface area view object are executed by the mobile device computer processor, the advertising corner control interface area and an application interface area defined by the object oriented programming application interface area view are simultaneously displayed on the mobile device display without including code for defining the advertising corner control interface area in the object oriented programming application interface area view object, and wherein when an object oriented programming application interface view object defining an application interface area is wrapped in the object oriented programming parent view object and a user scrolls application user interface content displayed on the mobile device display relative to an application interface area reference location while maintaining the mobile device in the first rotational orientation, the advertising corner control interface area remains displayed in the first corner of the mobile device display.

2. The software development kit of claim 1, wherein when executed by the mobile device computer processor the computer executable instructions perform the further step of generating the advertising interface area.

3. The software development kit of claim 1, wherein when the advertising corner control interface area is displayed on the mobile device display, the advertising interface area is not visible.

4. The software development kit of claim 1, wherein the first rotational orientation is a portrait rotational orientation and when the mobile device display is rotated into a second landscape rotational orientation in the plane perpendicular to the Earth'"'"'s surface, the advertising corner control interface area is in a second corner of the mobile device display.

5. The software development kit of claim 1, wherein when the mobile device display is rotated from a portrait orientation to a landscape orientation in the plane perpendicular to the Earth'"'"'s surface, the location of the advertising corner control interface area on the display remains fixed relative to an application interface area reference location.

6. The software development kit of claim 1, wherein the object oriented programming parent view object is an operating system parent view object.

7. The software development kit of claim 1, wherein the graphic occupies a number of pixels on the mobile device display, and the number of pixels remains fixed when the mobile device display is rotated from a portrait rotational orientation to a landscape rotational orientation in the plane perpendicular to the Earth'"'"'s surface.

8. The software development kit of claim 1, wherein the graphic occupies an area on the mobile device display that is from about two percent to about fifteen percent of the mobile device display area.

9. The software development kit of claim 1, wherein the graphic is selectable by a second selection technique to cause the advertising corner control interface area to disappear from the mobile device display.

10. The software development kit of claim 1, wherein when executed by the mobile device computer processor, the computer executable instructions perform the further step of retrieving the graphic content from a server.

11. The software development kit of claim 1, wherein the computer executable instructions perform the further step of retrieving the advertising content from a server.

12. A non-transitory computer readable medium having computer executable instructions programmed thereon which comprise an object oriented programming advertising corner control interface area view object for generating an advertising corner control interface area on a mobile device display, wherein the instructions for generating the advertising corner control interface area comprise a software development kit, the software development kit comprises an object oriented programming parent view object, and when an object oriented programming application interface area view object is wrapped in the object oriented programming advertising corner control interface area view object, the instructions perform the following steps when executed by a mobile device computer processor in a mobile device having a display:

displaying the advertising corner control interface area in a first corner of the mobile device display, wherein the advertising corner control interface area includes a graphic that includes content, the advertising corner control interface area overlays part of an application interface area that is defined by the object oriented programming application interface area view object, and when a user selects the advertising corner control interface area using a first selection technique, the application interface area and the advertising corner control interface area disappear from the mobile device display to display an advertising interface area having advertising content related to the graphic content.

13. The non-transitory computer readable medium of claim 12, wherein when executed by the mobile device computer processor, the computer executable instructions perform the further steps of generating the advertising interface area and generating the application interface area.

14. The non-transitory computer readable medium of claim 12, wherein when executed by the mobile device computer processor, the computer executable instructions perform the further step of retrieving the advertising content from a server.

15. The non-transitory computer readable medium of claim 12, wherein when executed by the mobile device computer processor, the computer executable instructions perform the further step of retrieving the graphic content from a server.

16. The non-transitory computer readable medium of claim 12, wherein the advertising corner control interface area occupies a fixed area of fixed dimensions on the mobile device display as the mobile device display is rotated from a portrait orientation to a landscape orientation in a plane perpendicular to the Earth'"'"'s surface.

17. The non-transitory computer readable medium of claim 12, wherein the step of displaying the advertising corner control interface area comprises displaying the graphic such that when a user scrolls application content relative to an application interface area reference location while maintaining the mobile device in a fixed rotational orientation in a plane perpendicular to the Earth'"'"'s surface, the location of the graphic on the mobile device display remains fixed.

18. The non-transitory computer readable medium of claim 12, wherein when a user selects the advertising corner control interface using a second selection technique, the advertising corner control interface area disappears from the mobile device display, and the application interface area remains displayed on the display.

19. A method of providing a mobile device application user interface with a dynamic advertising feature to a user, the method comprising:

providing a software development kit comprising a first set of computer executable instructions, wherein the first set of computer executable instructions comprises an object oriented programming parent view object that includes an object oriented programming advertising corner control interface view object defining an advertising corner control interface area on a mobile device display, the advertising corner control interface area including a graphic having advertising content;

providing a second set of computer executable instructions comprising an object oriented programming application interface view object defining an application interface area on a mobile device display, wherein the object oriented programming application interface view object is wrapped in the parent view object;

executing the first and second sets of computer executable instructions with a mobile device computer processor in a mobile device having a mobile device display to generate the application interface area on the mobile device display and to generate the advertising corner control interface area on the mobile device display such that the advertising corner control area is in a first corner of the mobile device display, wherein the step of executing the first and second sets of computer executable instructions causes the application interface area to be displayed on top of an advertising interface area having advertising content related to the graphic advertising content such that the advertising interface area is not visible.

20. The method of claim 19, wherein the entire advertising corner control interface area is selectable using a first selection technique to display the advertising interface area.

21. The method of claim 20, wherein the entire advertising corner control interface area is selectable using a second selection technique to remove the advertising corner control interface area from the mobile device display.

22. The method of claim 19, wherein when executed by the mobile device computer processor, the first set of computer instructions further retrieves the advertising interface area'"'"'s advertising content from a server.

23. The method of claim 19, wherein when executed by the mobile device computer processor, the first set of computer instructions further retrieves the graphic advertising content from a server.

24. The method of claim 19, wherein the application interface area includes scrollable application interface content, and when a user scrolls the application interface content relative to an application interface area reference location, the location of the graphic on the display remains fixed relative to the application interface area reference location.

25. The method of claim 24, wherein when the mobile display is rotated from a portrait rotational orientation to a landscape rotational orientation in a plane perpendicular to the Earth'"'"'s surface, the location of the graphic on the display remains fixed relative to the application interface area reference location.