Interactive search results page

• US 9,292,602 B2
• Filed: 12/14/2010
• Issued: 03/22/2016
• Est. Priority Date: 12/14/2010
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Morris, Meredith June, Counts, Scott Joseph, Roseway, Asta Jane, Schwarz, Julia
• Primary Examiner(s): Tiv, Backhean
• Application Number:
  US12/967,073
• Publication Number:
  US 20120150972A1
• Time in Patent Office: 1,925 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 50/00 Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism healthcare informatics G16H
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

Described herein are various technologies pertaining to presenting search results to a user, wherein the search results are messages generated by way of social networking applications. An interactive graphical object is presented together with retrieved messages, and messages are filtered responsive to interactions with the interactive graphical object. Additionally, a graphical object that is indicative of credibility of a message is presented together with the message.

Claims

1. A system comprising:

a processor; and

memory that stores instructions that, when executed by the processor, cause the processor to perform acts;

receiving a query for performing a search over a data repository that comprises messages broadcast by way of a message broadcasting social networking application, at least some of the messages being rebroadcast by way of the message broadcasting social networking application, each message in the messages comprising message content and an identifiable author;

performing a search over the messages to output a plurality of messages based upon the query;

causing a first set of messages from the plurality of messages to be displayed;

causing an interactive graphical object to be displayed together with the first set of messages, the interactive graphical object being representative of content of the plurality of messages; and

in response to receipt of a selection of a portion of the interactive graphical object, refining the search and outputting a second set of messages from the plurality of messages, the search refined based upon the selection of the portion of the interactive graphical object.

2. The system of claim 1, the acts further comprising selecting the first set of messages from the plurality of messages based upon at least one of:

an amount of diversity between content of messages in the plurality of messages;

an amount of diversity in sentiment across the messages in the plurality of messages;

or

an amount of diversity across features of authors of the messages in the plurality of messages.

3. The system of claim 1, the acts further comprising:

locating phrases that co-occur across messages in the plurality of messages, wherein the interactive graphical object is a phrase cloud that depicts the phrases that co-occur across the messages in the plurality of messages; and

responsive to receipt of a selection of a phrase in the phrase cloud, filtering the plurality of messages based upon the phrase.

4. The system of claim 1, the acts further comprising:

determining a sentiment for each message in the plurality of messages based upon content of the messages, and wherein the interactive graphical object comprises indications of sentiment of messages in the plurality of messages and

responsive to receipt of a selection of a particular sentiment represented in the interactive graphical object, filtering the plurality of messages based at least in part upon the particular sentiment.

5. The system of claim 4, wherein the interactive graphical object is representative of volume of messages with respect to time and sentiment.

6. The system of claim 4, wherein the interactive graphical object is representative of volume of messages with respect to geographic region and sentiment.

7. The system of claim 4, wherein the interactive graphical object is representative of volume of messages with respect to time, geographic region, and sentiment.

8. The system of claim 1, the acts further comprising causing a graphical object that is representative of a computed credibility of at least one author of a message in the plurality of messages to be displayed simultaneously with the interactive graphical object.

9. The system of claim 1, the acts further comprising determining a measure of credibility pertaining to at least one displayed message based upon:

a number of messages generated by an author of the at least one message on a topic of the at least one message;

a number of subscribers or contacts of the author in a social networking application utilized to generate the at least one message; and

a number of rebroadcasts of messages generated by the author; and

causing a graphical object that is indicative of credibility of the author to be displayed in conjunction with the at least one message.

10. The system of claim 1, the acts further comprising:

determining that a user is utilizing a mouse pointer to hover over at least one message; and

determining that the user is utilizing the mouse pointer to hover over the at least one message, displaying biographical information for the at least one author.

11. The system of claim 10, wherein the biographical information comprises:

location of the at least one author;

a number of messages generated by the at least one author through utilization of a social networking application;

a number of followers of the at least one author; and

graphical indicia of sentiment of messages generated by the at least one author.

12. A method comprising,

receiving a query from a user;

searching over a plurality of messages generated by way of one or more social networking applications based at least in part upon the query;

locating a subset of the plurality of messages based at least in part upon the searching; and

displaying the subset of messages to the user together with graphical objects that are indicative of respective computed credibility of messages in the subset of messages, wherein the computed credibility of a message is based at least in part upon a number of followers of an author of the message, a number of messages generated by the author of the message, and a number of redistributions of messages generated by the author.

13. The method of claim 12, wherein the messages are broadcasts generated by authors by way of a message broadcasting application.

14. The method of claim 12, wherein the messages are posted by authors to public data streams of a social networking application.

15. The method of claim 12, further comprising displaying an interactive graphical object simultaneously with the subset of messages, wherein interaction with the interactive graphical object causes messages presented to the user to alter.

16. The method of claim 15, wherein the interactive graphical object comprises selectable phrases, wherein selection of a selectable phrase causes the messages to be filtered based at last in part upon the selectable phrase.

17. The method of claim 15, wherein the interactive graphical object comprises a selectable map that indicates message volume by geographic location, wherein selection of a portion of the map causes the messages to be filtered based upon a geographic location corresponding to the portion of the map.

18. The method of claim 12, wherein the followers of the author of the message are users that subscribe to receive messages generated by the author by way of the one or more social networking applications, and wherein the number of redistributions of the messages generated by the author are a number of rebroadcasts of such messages to a publicly available data feed.

19. A computer-readable memory comprising instructions that, when executed by a processor, cause the processor to perform acts comprising:

a) receiving an indication from a user that the user wishes to search over messages broadcast by authors by way of a micro-blogging social networking broadcast application, at least some of the messages being rebroadcast by way of the micro-blogging social networking broadcast application by subscribers to the authors;

b) receiving a query from the user;

c) based at least in part upon the indication received at a) and the query received at b), locating a plurality of messages broadcast by a plurality of different authors;

d) displaying a first set of messages to the user, wherein the first set of messages is selected from the plurality of messages located at c);

e) displaying to the user an interactive graphical object that is representative of content across the plurality of messages located at c);

f) displaying to the user a graphical object that is indicative of credibility of at least one message in the first set of messages displayed to the user at d);

g) receiving a selection of a portion of the interactive graphical object displayed at e); and

h) responsive to receiving the selection of the portion of the interactive graphical object at g), displaying a second set of messages to the user, wherein the second set of messages is selected from the plurality of messages located at c).

20. The computer-readable memory of claim 19, wherein the acts further comprise computing a value that is indicative of the credibility of the at least one message in the first set of messages, the value computed based upon:

a number of followers of an author of the at least one message in the social networking broadcast application, wherein the each follower in the followers subscribe to receive messages generated by the author of the at least one message;

a number of messages generated by the author by way of the social networking broadcast application; and

a number of redistributions of messages generated by the author, the redistributions being a number of rebroadcasts of the messages in the social networking broadcast application to a publicly available data feed by the followers of the author.