Distribution of content

• US 9,292,866 B2
• Filed: 03/18/2011
• Issued: 03/22/2016
• Est. Priority Date: 08/12/2005
• Status: Active Grant

• Current Assignee: Brightcove Incorporated
• Original Assignee: Brightcove Incorporated
• Inventors: Allaire, Jeremy, Mason, Robert
• Primary Examiner(s): Vaughn, Gregory J
• Application Number:
  US13/051,282
• Publication Number:
  US 20110166918A1
• Time in Patent Office: 1,831 Days
• Field of Search: 715/200, 715/201, 715/203, 715/204, 715/243, 715/246, 715/248, 715/253
• US Class Current: 1/1
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06F 2221/2111 Location-sensitive, e.g. geographical location, GPS
• CPC Class Codes: G06F 2221/2135 Metering
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: H04N 21/23892 involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

Among other things, publishers of digital content are enabled each to define, for each of one or more digital content items, a style in which the digital content item is to be presented to a user and a condition under which the user may have the digital content item presented. The digital content items are stored in a content library, the styles and conditions associated with the digital content items are stored in a server. Each of the digital content items is enabled to be presented to users within presentation contexts that are accessible to the users and controlled by presentation context providers. The presentation of the digital content items includes obtaining the digital content items from the server and controlling the presentation to occur under the conditions and in the styles defined by the publishers.

Claims

1. A method comprising:

storing at least one digital content item in a content library, each digital content item having;

a presentation style in which the digital content item is to be presented to a user, the presentation style comprising features that define a user experience, and

an access condition, indicative of a condition under which the user may have the digital content item presented;

storing the presentation style and the access condition for each digital content item in a server;

enabling a first party that controls a presentation context that is accessible to users to permit inclusion of a presentation content code from a second party in the presentation context, wherein;

the presentation context comprises a context in which digital content is displayed to the user in digital form, and

the presentation content code comprises computer code configured to cause a computer to;

present digital content items to the user within the presentation context, and

control the presentation of each of the digital content items in accordance with the presentation style and the access condition, and

paying the first party that controls the presentation context for permitting the inclusion of the presentation content code in the presentation context.

2. The method of claim 1 further comprising delivering the digital content items to the user operating the presentation context in response to receiving the presentation content code.

3. The method of claim 2, wherein the digital content is delivered such that to the user, the digital content appears to be originating directly from the presentation context.

4. The method of claim 1, wherein presentation context control includes:

obtaining the at least one digital content item from the content library; and

controlling the presentation context so that it occurs in accordance with at least one of the presentation style and the access condition.

5. The method of claim 1 further comprising obtaining the presentation style and access condition from the server after the user initiates the presentation of the digital content item.

6. A method comprising:

storing at least one digital content item in a content library, each digital content item having;

a presentation style in which the digital content item is to be presented to a user, the presentation style comprising features that define a user experience, and

an access condition, indicative of a condition under which the user may have the digital content item presented;

storing the presentation style and the access condition for each digital content item in a server;

enabling a presentation content provider that electronically provides a presentation context to the user, to include with the presentation context a publicly available presentation content code from a code provider, wherein;

the presentation context comprises a context in which digital content is displayed to the user in digital form, and

the presentation content code comprises computer code configured to cause a computer to enable a presentation of digital content items that are controlled by one or more offerors, the presentation being made under the access condition and in the presentation style that are defined by the offerors, and

compensating the presentation content provider for permitting the presentation content code to be included in the presentation context.

7. The method of claim 6 wherein the presentation context includes advertisements that generate advertisement revenue.

8. The method of claim 7 wherein compensating the presentation content provider comprises sharing a portion of the advertisement revenue with the presentation content provider.

9. The method of claim 7 wherein compensating the presentation content provider further comprising sharing, with the presentation content provider, a portion of revenue collected from payments made by the user to receive the digital content items.

10. The method of claim 6, wherein presentation context control includes:

obtaining the at least one digital content item from the content library; and

controlling the presentation context so that it occurs in accordance with at least one of the presentation style and the access condition.

11. The method of claim 10 further comprising obtaining the presentation style and access condition from the server after the user initiates the presentation of the digital content item.