Electronic display systems connected to vehicles and vehicle-based systems

• US 9,293,042 B1
• Filed: 05/19/2014
• Issued: 03/22/2016
• Est. Priority Date: 05/19/2014
• Status: Active Grant

• Current Assignee: Allstate Insurance Company (Allstate Corporation)
• Original Assignee: Allstate Insurance Company (Allstate Corporation)
• Inventors: Wasserman, Robert
• Primary Examiner(s): Swarthout, Brent
• Application Number:
  US14/281,390
• Time in Patent Office: 673 Days
• Field of Search: 340/905, 340/933, 705/14.4, 705/14.45, 705/14.49, 705/14.62, 705/14.63
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06V 20/54 of traffic, e.g. cars on the road, trains or boats
• CPC Class Codes: G06V 20/625 License plates
• CPC Class Codes: G07C 5/008 communicating information to a remotely located station transmission systems for measured values G08C
• CPC Class Codes: G07C 5/0816 Indicating performance data, e.g. occurrence of a malfunction
• CPC Class Codes: G08G 1/09 Arrangements for giving variable traffic instructions railroad crossing signals B61L; reflectors E01F, G08B; indicating arrangements for variable information by selection or combination of individual elements G09F9/00
• CPC Class Codes: G08G 1/093 Data selection, e.g. prioritizing information, managing message queues, selecting the information to be output
• CPC Class Codes: G08G 1/095 Traffic lights
• CPC Class Codes: H04N 21/222 Secondary servers, e.g. proxy server, cable television Head-end provisioning of proxy services in data packet switching networks H04L67/56
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/41422 located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/42202 environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/4586 Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally deployment, distribution, installation, update of software G06F8/65; error detection or correction of the data by redundancy during software upgrading G06F11/1433; arrangements for updating broadcast information or broadcast-related information H04H60/25
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/814 comprising emergency warnings arrangements specially adapted for emergency or urgency in broadcast systems H04H20/59; arrangements for providing alarms, notifications, alerts to substation in data switching networks H04L12/1895

Abstract

Electronic digital display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, and the like. Vehicle and individual characteristics may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, and/or other data sources. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, and the like, digital content may be determined for electronic roadside displays to be viewable by the approaching vehicles, and/or other digital display devices to be viewable by associated individuals via other display devices and at other times. Various techniques may be used to determine customized digital content, such as targeted advertisements and/or driving or vehicle safety messages, including retrieval and aggregation of certain characteristics, prioritization of characteristics, and real-time auctions for advertisements. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.

Claims

1. An interactive electronic display system comprising:

an on-board vehicle computing device;

a plurality of digital roadside display devices or other digital display devices;

one or more processors; and

at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the interactive electronic display system to;

determine a first location of a first vehicle associated with the on-board computing device;

compare the first location of the first vehicle to locations of the plurality of digital roadside display devices;

identify a first digital roadside display device of the plurality of digital roadside display devices within a proximity of the first location of the first vehicle based on the comparison;

receive vehicle or individual characteristic data associated with the first vehicle;

determine a first digital content for the first digital roadside display, based on the vehicle or individual characteristic data associated with the first vehicle;

display the first digital content via first digital roadside display devices;

receive a response to the first digital content via the on-board vehicle computing device of the first vehicle; and

determine a second digital content for the first vehicle or an individual associated with the first vehicle, based on the response to the first digital content and the vehicle or individual characteristic data associated with the first vehicle.

2. The interactive electronic display system of claim 1, wherein the on-board vehicle computing device is one of a smartphone, tablet computer, or a vehicle-based computing system.

3. The interactive electronic display system of claim 1, wherein receiving the response to the first digital content comprises:

detecting, by the on-board vehicle computing device, a voice input or touch input within the first vehicle within a predetermined time window after the display of the first digital content via the first digital roadside display device; and

analyzing the voice input or touch input to determine the response to the first digital content from a plurality of possible responses to the first digital content.

4. The interactive electronic display system of claim 1, the memory storing additional computer-readable instructions that, when executed by the one or more processors, cause the interactive electronic display system to:

after receiving the response to the first digital content, identify a second location of the first vehicle;

compare the second location of the first vehicle to the locations of the plurality of digital roadside display devices;

identify a second digital roadside display device of the plurality of digital roadside display devices that is within a proximity of the second location of the first vehicle based on the comprising, the second digital roadside display device being different from the first digital roadside display device; and

display the second digital content via the second digital roadside display device.

5. The interactive electronic display system of claim 1, the memory storing additional computer-readable instructions that, when executed by the one or more processors, cause the interactive electronic display system to:

after determining the second digital content based on the response to the first digital content, transmit the second digital content to the on-board vehicle computing device for display within the first vehicle.

6. The interactive electronic display system of claim 1, the memory storing additional computer-readable instructions that, when executed by the one or more processors, cause the interactive electronic display system to:

after receiving the response to the first digital content, identify a personal computing device of an individual associated with the first vehicle; and

transmit the second digital content to the personal computing device of the individual associated with the first vehicle.

7. The interactive electronic display system of claim 1, wherein the first digital content corresponds to an insurance offer based on driving data received from the on-board vehicle computing device.

8. The interactive electronic display system of claim 1, wherein the first digital content corresponds to suggested maintenance for the first vehicle, based on diagnostic or maintenance data received from the on-board vehicle computing device.

9. The interactive electronic display system of claim 1, wherein determining the first digital content comprises:

retrieving characteristic data from one or more data sources, based on data identifying the first vehicle or an individual associated with the first vehicle; and

determining an advertisement or message based on the retrieved characteristic data.

10. The interactive electronic display system of claim 1, wherein the first location of the first vehicle is determined based on global positioning system data.

11. The interactive electronic display system of claim 1, the memory storing additional computer-readable instructions that, when executed by the one or more processors, cause the interactive electronic display system to:

receive destination information related to a destination of the first vehicle;

determine a projected route of the first vehicle to the destination;

identify a second roadside display device based on the projected route of the first vehicle; and

display the second digital content on the second roadside display device.

12. A method, comprising:

determining, by an interactive electronic display system having a processor and a memory, a first location of a first vehicle associated with the on-board computing device;

comparing, by the interactive electronic display system, the first location of the first vehicle to locations of the plurality of digital roadside display devices;

identifying, by the interactive electronic display system, a first digital roadside display device of the plurality of digital roadside display devices within a proximity of the first location of the first vehicle based on the comparison;

receiving, by the interactive electronic display system, vehicle or individual characteristic data associated with the first vehicle;

determining, by the interactive electronic display system, a first digital content for the first digital roadside display, based on the vehicle or individual characteristic data associated with the first vehicle;

displaying, by a first digital roadside display device, the first digital content;

receiving, by the interactive electronic display system, a response to the first digital content via an on-board vehicle computing device of the first vehicle; and

determining, by the interactive electronic display system, a second digital content for the first vehicle or an individual associated with the first vehicle, based on the response to the first digital content and the vehicle or individual characteristic data associated with the first vehicle.

13. The method of claim 12, wherein receiving the response to the first digital content comprises:

detecting, by the on-board vehicle computing device, a voice input or touch input within the first vehicle within a predetermined time window after the display of the first digital content via the first digital roadside display device; and

analyzing, by the interactive electronic display system, the voice input or touch input to determine the response to the first digital content from a plurality of possible responses to the first digital content.

14. The method of claim 12, further including:

after receiving the response to the first digital content, identifying, by the interactive electronic display system, a second location of the first vehicle;

comparing, by the interactive electronic display system, the second location of the first vehicle to the locations of the plurality of digital roadside display devices;

identifying, by the interactive electronic display system, a second digital roadside display device of the plurality of digital roadside display devices that is within a proximity of the second location of the first vehicle based on the comparison, the second digital roadside display device being different from the first digital roadside display device; and

displaying, by the second digital roadside display device, the second digital content.

15. The method of claim 12, further including:

after determining the second digital content based on the response to the first digital content, transmitting, by the interactive electronic display system, the second digital content to the on-board vehicle computing device for display within the first vehicle.

16. The method of claim 12, further including:

after receiving the response to the first digital content, identifying, by the interactive electronic display system, a personal computing device of an individual associated with the first vehicle; and

transmitting, by the interactive electronic display system, the second digital content to the personal computing device of the individual associated with the first vehicle.

17. The method of claim 12, wherein the first digital content corresponds to suggested maintenance for the first vehicle, based on diagnostic or maintenance data received from the on-board vehicle computing device.

18. The method of claim 12, wherein determining the first digital content includes:

retrieving, by the interactive electronic display system, characteristic data from one or more data sources, based on data identifying the first vehicle or an individual associated with the first vehicle; and

determining, by the interactive electronic display system, an advertisement or message based on the retrieved characteristic data.

19. The method of claim 12, wherein the first location of the first vehicle is determined based on global positioning system data.

20. The method of claim 12, further including:

receiving, by the interactive electronic display system, destination information related to a destination of the first vehicle;

determining, by the interactive electronic display system, a projected route of the first vehicle to the destination;

identifying, by the interactive electronic display system, a second digital roadside display device based on the projected route of the first vehicle; and

displaying, by the second digital roadside display, the second digital content.