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Processing and apparatus for advertising component placement utilizing an online catalog

  • US 9,294,822 B2
  • Filed: 11/28/2012
  • Issued: 03/22/2016
  • Est. Priority Date: 11/23/2006
  • Status: Active Grant
First Claim
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1. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:

  • receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and

    incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog comprising a plurality sequences of video material, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system, wherein the online catalog includes one or more metrics and a monetary value related to each of the plurality of video materials, wherein the one or more metrics are usable to automatically calculate the monetary value of a placement of a digital advertising component, wherein the metrics and the monetary value are determined before the digital advertising placement, wherein allowing remote access to the online catalog comprises providing an approval stage, wherein during the approval stage a plurality of users are invited to provide approval or rejection of a selected sequence of video material following identification of the one or more sequences of interest, the approval stage being complete only when each invited user has provided approval.

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