Processing and apparatus for advertising component placement utilizing an online catalog

• US 9,294,822 B2
• Filed: 11/28/2012
• Issued: 03/22/2016
• Est. Priority Date: 11/23/2006
• Status: Active Grant

• Current Assignee: Mirriad Advertising PLC
• Original Assignee: Mirriad Advertising Limited
• Inventors: Fauqueur, Julien, McLauchlan, Philip, Popkiewicz, Mark, Cuff, Simon
• Primary Examiner(s): Idowu, Olugbenga
• Application Number:
  US13/688,131
• Publication Number:
  US 20130091519A1
• Time in Patent Office: 1,210 Days
• Field of Search: 725 32- 36
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: G11B 27/28 by using information signals recorded by the same method as the main recording G11B27/22 takes precedence
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method of presenting advertising opportunities to users of a digital advertising placement system is described. The method includes receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components. The method further includes incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.

Claims

1. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:

receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and

incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog comprising a plurality sequences of video material, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system, wherein the online catalog includes one or more metrics and a monetary value related to each of the plurality of video materials, wherein the one or more metrics are usable to automatically calculate the monetary value of a placement of a digital advertising component, wherein the metrics and the monetary value are determined before the digital advertising placement, wherein allowing remote access to the online catalog comprises providing an approval stage, wherein during the approval stage a plurality of users are invited to provide approval or rejection of a selected sequence of video material following identification of the one or more sequences of interest, the approval stage being complete only when each invited user has provided approval.

2. A method according to claim 1, wherein the sequences of video material received from a video material source comprise related sequences of video material.

3. A method according to claim 2, wherein the sequences of video material received from a video material source comprise sequences of video material selected from one broadcast video content item.

4. A method according to claim 1, comprising receiving and aggregating heterogeneous sequences of video material from a plurality of sources and incorporating said heterogeneous sequences into said online catalog.

5. A method according to claim 1, wherein the online catalog is searchable based on at least one of the following characteristic of the video material:

genre, viewing figures, and characters appearing in the video material.

6. A method of claim 1, wherein the one or more metrics related to the video material comprise at least one of a length of selected parts of the video material which are suitable for placement of digital advertising components, a size of a placement zone, a duration of the video material, a predicted audience size, a predicted audience demographic, a number of placement zones, a total time of the placement zones within the video material, an average placement zone length, and an average episode placement zone length.

7. A method according to claim 1, wherein the online catalog includes one or more indicators for suitable placement zones, marked within the video material.

8. A method according to claim 1, wherein the received sequences of video material comprise an intermediate working version of the original video material.

9. A method according to claim 1, further comprising:

associating metadata with the received sequences of video material; and

utilizing said metadata to assign permission to review the relevant part of the online catalog.

10. A method according to claim 9, wherein said metadata identifies the video material source.

11. A method according to claim 9, wherein said metadata identifies a category of access.

12. A method according to claim 9, comprising receiving an identity of a user and permitting access to selected parts of the online catalog and preventing access to other parts of the online catalog, based on said user identity.

17. The method according to claim 1, further comprising allowing filtering of the online catalog based on the one or more metrics after allowing remote access.

13. Apparatus for presenting advertising opportunities to users of a digital advertising placement system, comprising:

one or more data communication interfaces receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components,

a data storage system incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog including the received sequences of video material, wherein the online catalog includes one or more metrics and a monetary value related to each of the plurality of video materials, wherein the one or more metrics are usable to automatically calculate the monetary value of a placement of a digital advertising component, wherein the metrics and the monetary value are determined

a server system allowing remote access to a user of the online catalog to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system, wherein allowing remote access to the online catalog comprises providing an approval stage, wherein during the approval stage a plurality of users are invited to provide approval or rejection of a selected sequence of video material following identification of the one or more sequences of interest and prior to transmission, the approval stage being complete only when each of the invited users have provided approval.

14. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:

receiving, at a user system, one or more sequences of video material from an online catalog, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and

remotely accessing, by the user system, an online catalog on a server system, the online sequences including the received sequences of video material, and identifying one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system, wherein the online catalog includes one or more metrics and a monetary value related to each of the plurality of video materials, wherein the one or more metrics are usable to automatically calculate the monetary value of a placement of a digital advertising component, wherein the metrics and the monetary value are determined, before the digital advertising placement,

wherein remotely accessing the online catalog further comprises an approval stage, wherein during the approval stage a plurality of users are invited to provide approval or rejection of a selected sequence of video material following identification of the one or more sequences of interest, the approval stage being complete only when each of the invited users has provided approval.

15. A method according to claim 14, comprising transmitting an identity of the user and receiving access to only selected parts of the online catalog, based on said user identity.

16. A method according to claim 15, comprising receiving user input which specifies access credentials, said access credentials including said user identity.