Processing and apparatus for advertising component placement utilizing an online catalog
First Claim
1. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:
- receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and
incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog comprising a plurality sequences of video material, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system, wherein the online catalog includes one or more metrics and a monetary value related to each of the plurality of video materials, wherein the one or more metrics are usable to automatically calculate the monetary value of a placement of a digital advertising component, wherein the metrics and the monetary value are determined before the digital advertising placement, wherein allowing remote access to the online catalog comprises providing an approval stage, wherein during the approval stage a plurality of users are invited to provide approval or rejection of a selected sequence of video material following identification of the one or more sequences of interest, the approval stage being complete only when each invited user has provided approval.
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Accused Products
Abstract
A method of presenting advertising opportunities to users of a digital advertising placement system is described. The method includes receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components. The method further includes incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.
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Citations
17 Claims
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1. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:
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receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog comprising a plurality sequences of video material, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system, wherein the online catalog includes one or more metrics and a monetary value related to each of the plurality of video materials, wherein the one or more metrics are usable to automatically calculate the monetary value of a placement of a digital advertising component, wherein the metrics and the monetary value are determined before the digital advertising placement, wherein allowing remote access to the online catalog comprises providing an approval stage, wherein during the approval stage a plurality of users are invited to provide approval or rejection of a selected sequence of video material following identification of the one or more sequences of interest, the approval stage being complete only when each invited user has provided approval. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 17)
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13. Apparatus for presenting advertising opportunities to users of a digital advertising placement system, comprising:
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one or more data communication interfaces receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components, a data storage system incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog including the received sequences of video material, wherein the online catalog includes one or more metrics and a monetary value related to each of the plurality of video materials, wherein the one or more metrics are usable to automatically calculate the monetary value of a placement of a digital advertising component, wherein the metrics and the monetary value are determined a server system allowing remote access to a user of the online catalog to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system, wherein allowing remote access to the online catalog comprises providing an approval stage, wherein during the approval stage a plurality of users are invited to provide approval or rejection of a selected sequence of video material following identification of the one or more sequences of interest and prior to transmission, the approval stage being complete only when each of the invited users have provided approval.
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14. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:
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receiving, at a user system, one or more sequences of video material from an online catalog, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and remotely accessing, by the user system, an online catalog on a server system, the online sequences including the received sequences of video material, and identifying one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system, wherein the online catalog includes one or more metrics and a monetary value related to each of the plurality of video materials, wherein the one or more metrics are usable to automatically calculate the monetary value of a placement of a digital advertising component, wherein the metrics and the monetary value are determined, before the digital advertising placement, wherein remotely accessing the online catalog further comprises an approval stage, wherein during the approval stage a plurality of users are invited to provide approval or rejection of a selected sequence of video material following identification of the one or more sequences of interest, the approval stage being complete only when each of the invited users has provided approval. - View Dependent Claims (15, 16)
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Specification