Systems and methods for auto-adjust positioning of preferred content for increased click and conversion rates
First Claim
Patent Images
1. A method for dynamically auto-adjusting the position of notifications comprising:
- using one or more computers, obtaining a first set of information, wherein the first set of information comprises at least interests, preferences, and one or more frequent click locations based on at least user interaction data of a user with at least one mobile device;
using one or more computers, receiving one or more notifications of one or more recent alert events for the at least one mobile device, wherein the alert events comprise any change in status of an application operating on the at least one mobile device or of an account associated with the at least one mobile device, and wherein the alert events further comprise any communication from a remote server reporting a message from one or more members of a group comprising electronic mail, chat, text messaging, voice mail, and a posting of data to a shared networked data source;
using one or more computers, determining one or more user-accessible locations on a graphical display of the at least one mobile device, wherein the user-accessible locations are based on at least one or more physical measurements of the graphical display and the frequent click locations based on the user interaction data with the at least one mobile device;
using one or more computers, based on at least the first set of information and the notifications of recent alert events, generating a second set of information, wherein the second set of information comprises a subset of the notifications of recent alert events corresponding to at least the interests and preferences based on user interaction data with the at least one mobile device; and
using one or more computers, facilitating display of the second set of information at the one or more user-accessible locations on the graphical display of the mobile device, wherein the one or more user-accessible locations corresponding to the display of the second set of information is responsive to user input to acknowledge, deploy or display the alert events.
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Abstract
A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.
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Citations
20 Claims
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1. A method for dynamically auto-adjusting the position of notifications comprising:
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using one or more computers, obtaining a first set of information, wherein the first set of information comprises at least interests, preferences, and one or more frequent click locations based on at least user interaction data of a user with at least one mobile device; using one or more computers, receiving one or more notifications of one or more recent alert events for the at least one mobile device, wherein the alert events comprise any change in status of an application operating on the at least one mobile device or of an account associated with the at least one mobile device, and wherein the alert events further comprise any communication from a remote server reporting a message from one or more members of a group comprising electronic mail, chat, text messaging, voice mail, and a posting of data to a shared networked data source; using one or more computers, determining one or more user-accessible locations on a graphical display of the at least one mobile device, wherein the user-accessible locations are based on at least one or more physical measurements of the graphical display and the frequent click locations based on the user interaction data with the at least one mobile device; using one or more computers, based on at least the first set of information and the notifications of recent alert events, generating a second set of information, wherein the second set of information comprises a subset of the notifications of recent alert events corresponding to at least the interests and preferences based on user interaction data with the at least one mobile device; and using one or more computers, facilitating display of the second set of information at the one or more user-accessible locations on the graphical display of the mobile device, wherein the one or more user-accessible locations corresponding to the display of the second set of information is responsive to user input to acknowledge, deploy or display the alert events. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; obtaining a first set of information, wherein the first set of information comprises at least interests, preferences, and one or more frequent click locations based on at least user interaction data of a user with at least one mobile device; receiving one or more notifications of one or more recent alert events for the at least one mobile device, wherein the alert events comprise any change in status of an application operating on the at least one mobile device or of an account associated with the at least one mobile device, and wherein the alert events further comprise any communication from a remote server reporting a message from one or more members of a group comprising electronic mail, chat, text messaging, voice mail, and a posting of data to a shared networked data source; determining one or more user-accessible locations of a graphical display on the at least one mobile device, wherein the user-accessible locations are based on at least one or more physical measurements of the graphical display and the frequent click locations based on the user interaction data with the at least one mobile device; based on at least the first set of information and the notifications of recent alert events, generating a second set of information, wherein the second set of information comprises a subset of the notifications of recent alert events corresponding to at least the interests and preferences based on user interaction data with the at least one mobile device; and facilitating display of the second set of information at the one or more user-accessible locations on the graphical display of the at least one mobile device, wherein the one or more user-accessible locations corresponding to the display of the second set of information is responsive to user input to acknowledge, deploy or display the alert events. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A non-transitory computer readable storage medium having stored thereon instructions for causing a computer to execute a method, the method comprising:
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using one or more computers, obtaining a first set of information, wherein the first set of information comprises at least interests, preferences, and one or more frequent click locations based on at least user interaction data with at least one mobile device, wherein the frequent click locations are based on locations on a graphical display of the mobile device where a user frequently interacts with the at least one mobile device; using one or more computers, receiving one or more notifications of one or more recent alert events for the at least one mobile device, wherein the alert events comprise any change in status of an application operating on the at least one mobile device or of an account associated with the at least one mobile device, and wherein the alert events further comprise any communication from a remote server reporting a message from one or more members of a group comprising electronic mail, chat, text messaging, voice mail, and a posting of data to a shared networked data source; using one or more computers, determining one or more user-accessible locations on the graphical display of the at least one mobile device, wherein the user-accessible locations are based on at least one or more physical measurements of the graphical display and the frequent click locations based on the user interaction data with the at least one mobile device; using one or more computers, based on at least the first set of information and the notifications of recent alert events, generating a second set of information, wherein the second set of information comprises a subset of the notifications of recent alert events corresponding to at least the interests and preferences based on user interaction data with the at least one mobile device; and using one or more computers, facilitating display of the second set of information at the one or more user-accessible locations on the graphical display of the at least one mobile device, wherein facilitating display of the second set of information further comprises displaying, at the one or more user-accessible locations on the graphical display of the at least one mobile device, a semi-transparent scrollable list of the subset of notifications, wherein the one or more user-accessible locations corresponding to the display of the second set of information is responsive to user input to acknowledge, deploy or display one or more of the subset of notifications arranged in descending order based on the first set of information.
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Specification