Targeting messages
First Claim
Patent Images
1. A non-transitory processor-readable medium storing code representing instructions that when executed cause a processor to:
- receive a first purchase record associated with a first individual;
receive a second purchase record associated with a second individual different than the first individual;
receive contact information that is derived at least in part on information not included in the first purchase record or the second purchase record and associated with both the first individual and the second individual;
analyze the first purchase record and the second purchase record to associate consumer accounts identified in the first purchase record and the second purchase record with a single consumer entity;
aggregate the received contact information to derive combined contact information for the consumer entity;
define a consumer profile associated with consumer entity, the consumer entity including the first individual and the second individual, the consumer profile being based at least in part on the first purchase record, the second purchase record, and the combined contact information for the consumer entity;
determine that at least a portion of the consumer profile conforms to a set of one or more target criteria; and
send a marketing message directed to at least one of the first individual or the second individual.
3 Assignments
0 Petitions
Accused Products
Abstract
The invention generally relates to systems and methods for directing information to people and/or households likely to be receptive to the information. Systems and methods according to the invention can be used to target one or more marketing messages, such as various types of offers, to one or more consumers determined likely to be receptive to the message(s).
-
Citations
24 Claims
-
1. A non-transitory processor-readable medium storing code representing instructions that when executed cause a processor to:
-
receive a first purchase record associated with a first individual; receive a second purchase record associated with a second individual different than the first individual; receive contact information that is derived at least in part on information not included in the first purchase record or the second purchase record and associated with both the first individual and the second individual; analyze the first purchase record and the second purchase record to associate consumer accounts identified in the first purchase record and the second purchase record with a single consumer entity; aggregate the received contact information to derive combined contact information for the consumer entity; define a consumer profile associated with consumer entity, the consumer entity including the first individual and the second individual, the consumer profile being based at least in part on the first purchase record, the second purchase record, and the combined contact information for the consumer entity; determine that at least a portion of the consumer profile conforms to a set of one or more target criteria; and send a marketing message directed to at least one of the first individual or the second individual. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A system comprising:
-
a processor; and a memory coupled with and readable by the processor and storing a set of instructions which, when executed by the processor, causes the processor to; receive a first purchase record associated with a first individual; receive a second purchase record associated with a second individual different than the first individual; receive contact information that is derived at least in part on information not included in the first purchase record or the second purchase record and associated with both the first individual and the second individual; analyze the first purchase record and the second purchase record to associate consumer accounts identified in the first purchase record and the second purchase record with a single consumer entity; aggregate the received contact information to derive combined contact information for the consumer entity; define a consumer profile associated with consumer entity, the consumer entity including the first individual and the second individual, the consumer profile being based at least in part on the first purchase record, the second purchase record, and the combined contact information for the consumer entity; determine that at least a portion of the consumer profile conforms to a set of one or more target criteria; and send a marketing message directed to at least one of the first individual or the second individual. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
-
-
17. A method for targeting messages, the method comprising:
-
receiving a first purchase record associated with a first individual; receiving a second purchase record associated with a second individual different than the first individual; receive contact information that is derived at least in part on information not included in the first purchase record or the second purchase record and associated with both the first individual and the second individual; analyzing the first purchase record and the second purchase record to associate consumer accounts identified in the first purchase record and the second purchase record with a single consumer entity; aggregating the received contact information to derive combined contact information for the consumer entity; defining a consumer profile associated with consumer entity, the consumer entity including the first individual and the second individual, the consumer profile being based at least in part on the first purchase record, the second purchase record, and the combined contact information for the consumer entity; determining that at least a portion of the consumer profile conforms to a set of one or more target criteria; and sending a marketing message directed to at least one of the first individual or the second individual. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
-
Specification