Method for rendering advertisements on mobile devices

• US 9,299,090 B1
• Filed: 04/26/2013
• Issued: 03/29/2016
• Est. Priority Date: 04/26/2013
• Status: Active Grant

• Current Assignee: CMW Lab Incorporated
• Original Assignee: Slickjump, Inc.
• Inventors: Tsypliaev, Maxim V., Vinokurov, Nikita A.
• Primary Examiner(s): Plucinski, Jamisue A
• Assistant Examiner(s): SHORTER, RASHIDA R
• Application Number:
  US13/871,886
• Time in Patent Office: 1,068 Days
• Field of Search: 705/14
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 11/00 2D [Two Dimensional] image generation
• CPC Class Codes: G06T 2200/24 involving graphical user interfaces [GUIs]

Abstract

A method for rendering advertisements on touchscreen devices having small screens is provided. Components of the existing GUI (i.e., controls) are used for rendering advertisement (or other) data. Existing mobile device GUI elements have visible surfaces filled with a background color (or pattern). These surfaces are “painted” by an advertisement data similar to a wall painted by graffiti. The advertisement data can be static or it can be generated on-the-fly. The GUI controls can be used independent of each other. Thus, the advertising data can be selectively displayed only on some of the controls without distracting the user from the main tasks.

Claims

1. A method for rendering advertisements on computing devices, the method comprising:

selecting an advertisement to be rendered to a user of a computing device based on metadata received from a user'"'"'s computing device;

loading the selected advertisement from an ad server using an ad library located on the computing device, wherein the ad library is an interface between the ad server and the computing device and provides the metadata to the ad server;

processing the advertisement by an ad visualizer and loading the advertisement into a transparent full-screen ad layer that is governed by existing native GUI controls, wherein the ad layer translates user-generated events to active elements behind it or through it;

changing transparency of the ad layer to “

visible”

by the ad visualizer;

changing transparency of the existing native GUI controls to make the advertisement on the ad layer visible, wherein visible surfaces of the existing native GUI controls are filled with a background color or pattern and the visible surfaces are “

painted”

by advertisement data from the ad layer;

rendering the advertisement to the user through or behind the existing native GUI controls while functionality and interactivity of the control is not affected;

wherein the existing native GUI controls are used independent of each other such that only some of the existing native GUI controls are used to display advertisements;

deactivating the advertisement;

making the ad layer transparent by the ad visualizer; and

restoring a background transparency of the existing native GUI controls and of the visible surfaces, and restoring original processing of the user generated events.

2. The method of claim 1, wherein the computing device is a mobile device and the metadata includes any of user gender, application type loaded on the mobile device, application name loaded on the mobile device, mobile device vendor, mobile device type, mobile device OS and mobile device service provider.

3. The method of claim 2, wherein the advertisement has a clickable header that is integrated into the advertisement for collection of user feedback.

4. The method of claim 1, wherein GUI controls are any of:

a button,

a checkbox; and

a panel,

a combobox,

an editbox.

14. The method of claim 1, wherein, wherein the advertisement is displayed in front of any webpage content.

5. A method for rendering advertisements on computing devices, the method comprising:

selecting an advertisement to be rendered to a user based on metadata received from a user'"'"'s computing device;

loading the selected advertisement from an ad server using an ad library located on the computing device, wherein the ad library is an interface between the ad server and the computing device and provides the metadata to the ad server;

processing the advertisement by an ad visualizer and loading the advertisement into a top transparent full-screen ad layer that is governed by existing native GUI controls, wherein the ad layer translates user-generated events to active elements behind it or through it;

translating gestures of the user, including touches and swipes, through the ad layer to the existing native GUI controls behind it or through it, wherein the ad layer translates user-generated events to active elements behind it or through it;

changing transparency of the ad layer to “

visible”

by the ad visualizer;

rendering the advertisement to the user above the existing native GUI controls, wherein visible surfaces of the existing native GUI controls are filled with a background color or pattern and the visible surfaces are “

painted”

by advertisement data, while functionality and interactivity of the control is not affected;

wherein the existing native GUI controls are used independent of each other such that only some of the existing native GUI controls are used to display advertisements;

deactivating the advertisement; and

restoring background transparency of the ad layer control, and restoring original processing of the user generated events.

6. The method of claim 5, wherein the advertisement has a clickable header.

10. The system of claim 6, wherein the ad visualizer makes the ad layer visible in order to render the ads to the user.

7. A system for rendering advertisements on computing devices, the system comprising:

a hardware ad server for storing ads;

an ad library for selecting the ads based on user-related metadata received from the computing devices, wherein the ad library is an interface between the ad server and the computing devices and provides the metadata to the ad server;

an ad visualizer connected to the ad library;

at least one computing device running a mobile application connected to the ad visualizer and utilizing existing native GUI controls for controlling display of the computing device,

wherein the ad library selects ads from the ad server and provide the ads to the ad visualizer; and

wherein the ad visualizer processes the ads and renders them to a user through visible surfaces of the existing native GUI controls of the mobile application running on the computing device,

wherein visible surfaces of the existing native GUI controls are filled with a background color or pattern and the visible surfaces are “

painted”

by advertisement data while functionality and interactivity of the existing native GUI controls is not affected;

wherein the existing native GUI controls are used independent of each other such that only some of the existing native GUI controls are used to display advertisements, and

wherein original processing of the user generated events is restored when the ads are no longer rendered.

8. The system of claim 7, wherein the ad visualizer changes transparency of the existing native GUI controls in order to display advertisement content.

9. The system of claim 7, wherein the ad visualizer loads advertisement content into a transparent ad layer underlining the existing native GUI controls.

11. A method for rendering advertisements on computing devices, the method comprising:

selecting an advertisement for rendering to a user based on metadata received from a user'"'"'s computing device;

loading the selected advertisement from an ad server into an ad library, wherein the ad library is an interface between the ad server and the computing device and provides the metadata to the ad server;

processing the advertisement by an ad visualizer and loading the advertisement into a transparent full-screen ad layer that is governed by existing native GUI controls, wherein the ad layer translates user-generated events to active elements behind it or through it;

using the ad visualizer to change a transparency of the ad layer to make it visible by utilizing the existing native GUI controls;

rendering the advertisement to the user through or behind visible surfaces of the existing native GUI controls, wherein the visible surfaces of the existing native GUI controls are filled with a background color or pattern and the visible surfaces are “

painted”

by advertisement data while functionality and interactivity of the control is not affected;

wherein the existing native GUI controls are used independent of each other such that only some of the existing native GUI controls are used to display advertisements;

deactivating the advertisement;

making the ad layer transparent by the ad visualizer; and

restoring background transparency of the existing native GUI controls, and restoring original processing of the user generated events.

12. The method of claim 11, wherein the ad-layer shows multiple advertisements on different portions of the screen at one time.

13. The method of claim 11, wherein the ad visualizer dynamically changes size, color, position and transparency of an advertisement.